Wesley R. Email & Phone Number

Berlin, Germany

➤ Led the design and implementation of the Price Elasticity module within GFG's Pricing Engine. This B2B tool empowers commercial teams at Zalora and THE ICONIC to dynamically manage product pricing using Machine Learning, resulting in increased pricing efficiency.➤ Successfully migrated the Price Elasticity module to the Aries platform, enabling real-time data integration and automated pricing updates, thereby enhancing operational efficiency.➤ Conducted comprehensive user… Show more ➤ Led the design and implementation of the Price Elasticity module within GFG's Pricing Engine. This B2B tool empowers commercial teams at Zalora and THE ICONIC to dynamically manage product pricing using Machine Learning, resulting in increased pricing efficiency.➤ Successfully migrated the Price Elasticity module to the Aries platform, enabling real-time data integration and automated pricing updates, thereby enhancing operational efficiency.➤ Conducted comprehensive user research, market analysis, and competitor analysis to deeply understand user needs and business requirements, directly informing design decisions.➤ Worked closely with Product Management and Engineering teams across multiple time zones, particularly with teams based in Ho Chi Minh, Vietnam, to ensure the successful delivery of the Pricing Engine.➤ Oversaw the redesign of the Standard Packages section of the GFG Ads platform, creating a more intuitive and user-friendly interface that significantly reduced campaign launch time for advertisers.➤ Currently developing AI-powered Sponsored Banners, focusing on automating the creation of engaging banner images. This initiative reduces manual design efforts and provides customizable templates for seamless branding integration. Show less

Berlin, Germany

Datajet optimizes product discovery through advanced search, filtering, and personalized recommendations powered by AI and machine learning.➤ Led the comprehensive redesign of GFG's Discovery & Personalization Suite, "Datajet," resulting in a significant increase in user adoption and successful regional expansion across LATAM, SEA, and ANZ markets.➤ Redesigned Datajet's old dashboard ("Coral") into a more user-friendly Portal, tailored to regional stakeholders like Product… Show more Datajet optimizes product discovery through advanced search, filtering, and personalized recommendations powered by AI and machine learning.➤ Led the comprehensive redesign of GFG's Discovery & Personalization Suite, "Datajet," resulting in a significant increase in user adoption and successful regional expansion across LATAM, SEA, and ANZ markets.➤ Redesigned Datajet's old dashboard ("Coral") into a more user-friendly Portal, tailored to regional stakeholders like Product, Engineering, Merchandising, and CRM teams, enhancing their ability to execute business strategies.➤Utilized generative AI and machine learning to create an intuitive and engaging user journey, ensuring the platform met the needs of a tech-savvy environment and improved overall user satisfaction.➤ Fostered cross-functional collaboration with global teams of Product Managers, Engineers, and Data Scientists to deliver innovative design solutions that balanced business goals with user needs.➤ Developed and implemented a UX research improvement plan based on extensive user interviews, ensuring the continuous refinement and optimization of the portal to meet evolving user expectations and company KPIs. Show less

Berlin, Germany

I leveraged strong collaboration skills to partner with co-founders, stakeholders, product managers, and developers throughout the entire product lifecycle. This involved conducting UX research, interviewing customers and associates to identify their needs, and working hand-in-hand with the team to bring these insights to life during the discovery, design, and development phases. Key projects:➤ Woow ClubCombining AI with the insights of top stylists and makeup artists, Woow… Show more I leveraged strong collaboration skills to partner with co-founders, stakeholders, product managers, and developers throughout the entire product lifecycle. This involved conducting UX research, interviewing customers and associates to identify their needs, and working hand-in-hand with the team to bring these insights to life during the discovery, design, and development phases. Key projects:➤ Woow ClubCombining AI with the insights of top stylists and makeup artists, Woow Club creates a unique digital experience. The platform offers personalized color and style analysis, along with product recommendations that can be integrated into any beauty or fashion brand's website.➤ JoblatA freelancing platform tailored to the Latin American market and powered by HDI Seguros. Show less

Berlin, Germany

Led a project to explore the potential of e-commerce for a local pastry shop during the COVID-19 pandemic. Conducted in-depth research, including stakeholder and user interviews, to create detailed customer personas, journey maps, and storyboards. Developed a clear information architecture and presented research findings to promote a user-centric approach in the mid-fidelity e-commerce prototype.

Berlin, Berlin, Germany

During my year as a freelance UX/UI Designer, I had the chance to work with a wide range of clients, from ambitious startups to well-established companies. Each project brought its own set of challenges, which pushed me to be more creative, adaptable, and always focused on the user. Freelancing taught me to be adaptable and creative in the face of new challenges, while also strengthening my core skills in user research and design. Most importantly, it showed me how to deliver UX… Show more During my year as a freelance UX/UI Designer, I had the chance to work with a wide range of clients, from ambitious startups to well-established companies. Each project brought its own set of challenges, which pushed me to be more creative, adaptable, and always focused on the user. Freelancing taught me to be adaptable and creative in the face of new challenges, while also strengthening my core skills in user research and design. Most importantly, it showed me how to deliver UX solutions that truly resonate with people, no matter the industry or product.Key projects:➤ SiemensWorked with Siemens Mobility Digital Business Innovators to evaluate the market potential for 'X/Rewards,' a loyalty app aimed at increasing public transport ridership. Conducted thorough user research, combining qualitative and quantitative methods, to understand passenger behaviors and attitudes towards public transport and loyalty programs. Based on these insights, created a detailed prototype for Siemens presentations, mockups, and user testing. This prototype informed the app's design and strategic direction.➤ Giomecca Led a project to explore the potential of e-commerce for a local pastry shop during the COVID-19 pandemic. Conducted in-depth research, including stakeholder and user interviews, to create detailed customer personas, journey maps, and storyboards. ➤ UX Design InstituteA freelancing platform tailored to the Latin American market and powered by HDI Seguros. Show less

Berlin, Germany

Worked with Siemens Mobility Digital Business Innovators to evaluate the market potential for 'X/Rewards,' a loyalty app aimed at increasing public transport ridership. Conducted thorough user research, combining qualitative and quantitative methods, to understand passenger behaviors and attitudes towards public transport and loyalty programs. Based on these insights, created a detailed prototype for Siemens presentations, mockups, and user testing. This prototype informed the app's design and… Show more Worked with Siemens Mobility Digital Business Innovators to evaluate the market potential for 'X/Rewards,' a loyalty app aimed at increasing public transport ridership. Conducted thorough user research, combining qualitative and quantitative methods, to understand passenger behaviors and attitudes towards public transport and loyalty programs. Based on these insights, created a detailed prototype for Siemens presentations, mockups, and user testing. This prototype informed the app's design and strategic direction. Show less

Dubai, United Arab Emirates

• Delivered a personalized, high-quality experience to First Class customers by anticipating individual needs and preferences, ensuring an exclusive and memorable journey. Built meaningful relationships by understanding cultural nuances and crafting bespoke experiences that exceeded passenger expectations. Represented Emirates as a brand ambassador, showcasing the airline's commitment to luxury, comfort, and outstanding customer satisfaction.• Demonstrated leadership in enhancing the… Show more • Delivered a personalized, high-quality experience to First Class customers by anticipating individual needs and preferences, ensuring an exclusive and memorable journey. Built meaningful relationships by understanding cultural nuances and crafting bespoke experiences that exceeded passenger expectations. Represented Emirates as a brand ambassador, showcasing the airline's commitment to luxury, comfort, and outstanding customer satisfaction.• Demonstrated leadership in enhancing the cabin crew's service quality by consistently adhering to Emirates' premium standards and mentoring junior staff to deliver exceptional CX. Prioritized safety by expertly managing emergency procedures and providing a secure and comfortable environment. Collaborated with inflight service and ground teams to ensure seamless, end-to-end experiences, enhancing overall customer satisfaction.• Received commendation letters and positive feedback, earning the Najm Merit from Emirates Group. Show less

Brasília Area, Brazil

Covered local events in Brasília, conducting research and interviews with key personalities. Collaborated with photographers to discuss page layouts and visual aspects to best complement news articles. Developed a network of sources and built relationships with local government and business leaders. Contributed to the department's editorial direction and created regular columns for the editorial page.

Brasília Area, Brazil

Developed and implemented various communication materials, including news releases, promotional publications, email correspondence, and website content. Conducted interviews with sources and analyzed background materials for news articles. Regularly identified and covered local events to create relevant weekly stories for newspaper and magazine.

Brasília Area, Brazil

Produced exclusive news and reports to the newspaper and co-produced material for emergency coverage. Collaborated with field reporters, senior writers, news producers, assignment editors, and managers.

Master Of Science - Ms, Interaction Design

The MSc Interaction Design program offers a multidisciplinary curriculum that emphasizes technology for the benefit of people..

Professional Diploma, Ux Design, Accredited By Glasgow Caledonian University

Modules: Introduction to UX, User Research, User Goals, Structure & Navigation, Interactions, Design Principles, Design Patterns, Mobile.

Bootcamp, Ux/Ui Design

Curriculum: UX Fundamentals & Design Research, Design Thinking, User Center Design, Concept to Low-Fidelity Prototyping, Wireframing.

Bachelor'S Degree, Social Communication & Journalism

The bachelor’s program provided comprehensive knowledge in the following areas of research: journalism, photojournalism, organizational.