With over 15 years of experience and strong knowledge in processes and technology, ability to lead and develop people and creativity to transform information into knowledge, I have been conducting strategic projects of Database Marketing, Marketing Analytics, Relationship Programs and Business Intelligence with known results for companies like Sodexo, Azul, BMW Group, ALE, Cielo, Santander Bank, Itaú Bank, Unimed, Qualicorp, AACD, and others.- Development, planning, implementation and control of relationship marketing programs- Segmentation, modeling and Database Marketing- Acquisition, retention and activation strategies- Manage and develop Marketing and Investment projects for supporting business priorities and existing marketing programs- Proven analytical skills and, ability to effectively deliver against required goals & objectives