We fuse the selling logic of direct response with the engagement power of brand advertising to help our clients acquire profitable customers today while building brand preference over time.Working closely with our clients, we’re accountable for all response levers — strategy, media, creative, and production. All elements of our campaigns are continuously tested, tracked, measured, analyzed, refined and retested to maximize return on marketing investment.Having produced 2,500 TV spots along with custom digital video content, we reach the right customers with the right selling messages on any screen they watch — from traditional TV to streaming on tablet, phone or laptop. We understand the path to Branded DRTV success — and how to get our clients there faster.Primary Duties:- Managed a $140,000 website redesign and product launch on a 60-day rush order, delivering on time and on budget- Led creative pre-production for a 3-day $500,000 shoot: organizingshot lists, scripts, wardrobe, and scheduling- Improved client's Gross Profit Margin by 103% while overseeing thetesting, analysis, and optimization of their TV campaign- Built close relationships with clients to ensure creative and mediagoals were met, on-brand, and on-strategy- Drove creative workflow by writing detailed creative briefs, settingtimelines and deliverables, and applying client and legal feedback- Managed budgets ranging from $500 to $50,000 – issuing quotes andPO's to keep all vendors and freelancers on time and on budget- Facilitated collaboration and workflow across various departmentsand teams to ensure deadlines and deliverables were met

We are a contemporary minimal design house based in San Francisco with creative offices in LA. Inspired by a Scandinavian design approach we believe in an organic pairing of natural shapes and colors to create timeless silhouettes.We design our collection for Permanence in both Design and Form. Permanence in Design by exclusively creating timeless wardrobe staples to last in your wardrobe for decades, not months or years. Permanence in Form by focusing on sourcing and construction by using the finest materials and construction methods. We create pieces that wear-in, not wear-out.Aes•thete partners exclusively with premium quality domestic production facilities here in the USA who pay fair living wages and operate ethically. We source pure organic fibers whenever possible and frequently custom-produced and develop fabrics with local mills— providing you with the ideal textile for each piece.- As Marketing Manager, I executed the marketing across all channels including: print, retail, digital, email, and influencer campaigns. - Orchestrated Facebook campaigns and test strategies – producingcontent, optimizing for KPIs, and increasing web conversions by 250%- Produced branded content – writing weekly blogs, designing productinserts and hang-tags for the entire line, and building in-store displays- Planned and executed Aesthete’s retail strategy, including a retailstore on Union Street and pop-ups in SF WeWork offices- Established the brand guidelines, color palette, and voice for thewebsite launch while also curating all of the web content

California Cowboy is a lifestyle apparel company founded by Californians, designed and made in California, with the rebellious carefree California cowboy lifestyle in mind. We have the lofty but achievable goal of sparking interesting conversation and bringing people together in an authentic, personal way. The pioneering, rebellious, and free thinking “Cowboy” culture of California inspires our lives and our sense of humor, and we hope it rubs off on you socially and sensually. There’s nothing quite like owning your look to get a laugh at an irreverent party, even if it comes at your own expense. California Cowboy design concepts are inspired by our daily experiences: getting out of the water after a surf, hitting happy hour with the squad, or heading from the slopes to apres for a few bowls of loudmouth soup. Being social, active, and optimistic is core to our mission, and hopefully yours too.As the Marketing Manager, my responsibilities include:- As employee number 2, I took on a variety of roles ranging from retail to construction, but my primary duties were marketing and retail event planning.- Established and maintained the content calendar and workflow for allmarketing efforts – primarily Facebook, E-mail, and event planning- Collaborated with the CEO to create branded marketing content andmaterials including blogs, social posts, and in-store displays- Executed photoshoots and photo editing for the website and social media.- Planned and promoted our largest revenue-driving events, includingthe grand opening of our first store and pop-up shops at Phono DelSol Music Festival and Facebook HQ- Worked in the retail store to explain the brand story and products to customers, while learning consumer insight and feedback.

Professionally represent the student body to prospective students, their family, and alumni by providing tours and information about the campus and school to prospective students as well as their families. I was chosen and flown back to my hometown to represent the University in an event where perspective students gathered to learn more about the school and it's culture. The most rewarding experience of this job was meeting fellow students in class or on campus who told me that I was their student ambassador and help them decide to come to USF. • Worked in the front office, welcoming visiting prospective students to the University.• Gave tours of the campus while provided information and sharing first hand experience and stories about the University.• Traveled to Orange County for a admitted student reception, where I spoked to perspective students and their families about why I chose USF and why they should too.

As a Go Team leader, I was hired to be a part of a team of students that worked to help orient and adjust new students to their new lives at the University of San Francisco. After two weeks of all day training, I was assigned a floor of 70 men and women who I grew close to during our short time together. Despite the intense 18 hour work days of orientation, Go Team is still one of my favorite college memories. • Act as a professional representation of the University to the new students and their families during their first moments as a student of USF. • Served as a mentor to seventy freshmen students from all over the world during their first week.• Spent over two weeks training and taking classes on how to best communicate with and assist the new students and their parent’s to their new life at USF.

During my time studying abroad in London, I was fortunate enough to have the opportunity to work for Sponsorship Intelligence, which is a division of ZenithOptimedia that is part of the Publicis Groupe, the world’s third largest communications group and the world’s second largest media agency group. Working on the consumer research team, I: • Created and analyzed reports for clients in order to maximize their return on investment from sponsoring major sporting events. • Worked with companies such as MasterCard, Heineken, PlayStation, and Nissan to create sponsor reports and return on investment analyses of their sponsorship of the EUFA Champions League. • Worked directly under the Head of Consumer Research, compiling research and data for the team that was crucial in signing their newest major client, the International Olympic Committee, in preparation for the upcoming Tokyo Summer Olympic and PyeongChang Winter Olympic Games. • Reviewed sponsorship reports to ensure that they are professional and error-free before sending it to clients.

Pi Kappa Phi was the first social fraternity to be allowed back on the University of San Francisco campus after almost twenty years of it being a Greek-free campus. However, after two previous presidents had fail to charter, my chapter of Pi Kappa Phi elected me to become the president. On March 29th, 2014, as a sophomore in college, Pi Kappa Phi chartered and I became the founding president of Pi Kappa Phi, the first social fraternity on campus. Pi Kappa Phi went on to act as a cornerstone for all future fraternities invited back onto campus as part of USF's Greek expansion. During my time as chapter president, I was one of four men nationwide to received the Outstanding Associate Member award from the National Chapter. During my time in office, I: • Acted as the official head and chief executive of the chapter, setting the agenda and presiding at all chapter meetings and events.• Delegated and supervised the work of the chapter executive board officers, working with them to set and achieve the chapter’s goals. • Worked as the Chief Public Relations spokesman, representing the chapter at Greek events, campus activities, while also acting as the liaison between the chapter and all university offices. • Set the budget and managing the finances of the entire chapter.• Ensure the effective transition of officers into and out of office.• Perform all other duties necessary for the effective management and operation of the chapter.

Had the opportunity to intern for Northwestern Mutual, which has one of the top ten internship programs in the nation. During this time, I learned so many valuable tools and lessons about the business world that could only be learned through hands on experience in the field. During my time working in this company, I attended intensive classes to orient myself to the field of finance and sales, while also growing my network from meeting people ranging from VP's to financial advisors, all of whom I gain priceless insight and knowledge about the business world. Some of my responsibilities included:• Became certified through the California Department of Insurance. • Creating, expanding, and managing my own client base, while maintaining a calendar to schedule and meet with these clients•Providing individualized financial planning and advice to clients to help them achieve their financial goals.•Attending weekly classes and meetings with a financial mentor to expand knowledge about the business and financial world.