Wes Mcfarland Email & Phone Number

Dallas, Tx, Us

Serve as a key strategic advisor for Wholesale business collaborators, generating insights about customers and the market from data analysis. Conduct research to spot and rank marketing and sales opportunities within the segment. Implement go-to-market plans and promotions, ensuring the successful introduction of products and pricing schemes to support annual revenue attainment goals. Monitor and track the success of programs to ensure revenue and volume ROI are achieved.

Dallas, Tx, Us

Designed, implemented, and deployed Knowledge Management module in the Salesforce Service Cloud, contributing significantly to the broader shift towards enhanced service capabilities. Crafted features and user stories for digital development teams, focusing on creating streamlined functionalities that both simplify and enhance the customer experience.

Dallas, Tx, Us

Led the digital automation strategy for the Indirect Channel, responsible for customer adoption, vendor management, success tracking, and program ROI. Directed cross-functional API consumption team that drove engagement, interest, and adoption of Lightweight, Blackflag and Mulesoft APIs for digital automation. Authored the messaging and creation of product presentations for customer regional, industry and channel event.

Dallas, Tx, Us

Marketing Manager and Chief of Staff supporting channel executive who decided annual funding requirements, staff assignments, product roadmap, and project prioritization. Owned as-a-service ecosystem vendor program enabling channel resellers. Data and insights manager providing ongoing analysis of program initiatives/investments.

Plano, Texas, Us

Managed advertising agency and cross-function support teams while overseeing the development and execution of national, regional, and local consumer marketing plans. Personally owned dedicated local broadcast media spend, developed annual strategy, tactical planning, budget allocation and execution. Designed and executed A/B test campaigns across local markets.

Irving, Texas, Us

Responsible for broadcast media advertising strategy and planning for Pepsi Cola beverage brandsDeveloped integrated media programs, negotiated local talent endorsements and sports sponsorships. Developed omni-channel marketing programs for multiple product launches across beverage portfolio.

Irving, Texas, Us

TXU Energy, Owens, CellOne and Embraer

Subaru of America, Spyder

Ba, Marketing, Communications, Public Relations

Graduate Marketing Certificate, Business, Management, Marketing, And Related Support Services