Wes Griffith Email & Phone Number

Sacramento, Ca, Us

Columbia, Md, Us

- Perform exploratory data analysis on complex datasets to uncover actionable insights and to prepare data for more extensive modeling deep dives.- Build machine learning models on client data to measure marketing effectiveness and recommend next best actions to maximize ROI for products and businesses.- Manage pipelines and ETL operations in collaboration with clients, internal teams, and third-party vendors to build data warehouse structures to process and store multichannel data for modeling.- Communicate ongoing results with clients through calls and presentations; working collaboratively to align on measurements and direction of their brand.- Develop standard operating procedures, project documentation, and training materials, while mentoring incoming analysts on maintaining client solutions.

West Sacramento, Ca, Us

- Worked closely with design, IT, and marketing departments to identify and build customer-centric solutions for a retailer’s mobile app, website, and in-store experience.- Planned and executed A/B tests for digital and in-store promotions to continually increase the effectiveness of targeting and messaging, leading to an average campaign ROI of 3.7.- Combined insights from transactional and website data to cluster customers into meaningful segments to help executive leadership understand the customer experience of each audience.- Presented analytical insights to department leaders and worked across departments to recommend resource allocation adjustments based on findings.- Regularly lead staff training sessions on new tools, programs, and practices to ensure cohesive standards for all analysts.- Programmed R and Python projects to automate essential business operations, and create custom visual dashboards for executive leadership.- Developed custom Javascript tags to monitor e-commerce activity and user behaviors to enhance website functionality.

Templeton, Ca, Us

- Implemented new programming tools and software applications to streamline data manipulation and reporting, enabling accurate measurement of results and effective monitoring of budgetary goals.- Coordinated multiple client and vendor accounts to negotiate lucrative buying and selling options for digital media.- Oversaw and optimized analytical systems for clients’ publishing and e-commerce websites, effectively improving user interactions and retention.- Produced executive-level reports and presentations on market research, competitors, and media options to inform strategic decision-making.

San Luis Obispo, Ca, Us

- Nominated for ASI Outstanding Employee of the Year, 2015.- Acted as the assistant to the manager to conduct administrative duties.- Managed and trained on-shift employees in first-aid, first-responder CPR, time management, and best practices.

San Luis Obispo, Ca, Us

- Maintained patron safety at various pools by enforcing rules.- Worked with on-campus groups to coordinate and execute events.- Monitored and measured chemical balances of pools.

Campbell, California, Us

- Frequently interacted with customers and handled transactions at the cash register.- Cleaned and maintained a sanitary and organized work space.- Prepared food and supplies for sale.

Bachelor Of Science (Bs), Business Administration And Management, General

High School