Wes Griffith work email
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Wes Griffith personal email
Wes Griffith is a Lead Analyst, Advanced Analytics at Merkle Inc at Merkle. He possess expertise in microsoft office, marketing communications, public speaking, market research, teamwork and 16 more skills. He is proficient in Spanish. Colleagues describe him as "I had the pleasure of working with Wes at a marketing agency after we both attended Cal Poly. At Cal Poly, we were taught one very important lesson that appeared in all of our classes, to "learn by doing." Wes is the perfect embodiment of this philosophy, as he can be thrown into any task and figure out how to make it happen. He not only makes things happen, he performs them with class. He takes the time to research the most efficient and effective ways to go about the job. He excels at data analysis and statistical findings. I can honestly say I am truly lucky to have been able to learn so much from such a smart and talented coworker."
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Lead Analyst, AttributionMerkle Sep 2021 - PresentColumbia, Md, Us- Perform exploratory data analysis on complex datasets to uncover actionable insights and to prepare data for more extensive modeling deep dives.- Build machine learning models on client data to measure marketing effectiveness and recommend next best actions to maximize ROI for products and businesses.- Manage pipelines and ETL operations in collaboration with clients, internal teams, and third-party vendors to build data warehouse structures to process and store multichannel data for modeling.- Communicate ongoing results with clients through calls and presentations; working collaboratively to align on measurements and direction of their brand.- Develop standard operating procedures, project documentation, and training materials, while mentoring incoming analysts on maintaining client solutions. -
Sr. Consumer Insights AnalystRaley'S Jul 2017 - Sep 2021West Sacramento, Ca, Us- Worked closely with design, IT, and marketing departments to identify and build customer-centric solutions for a retailer’s mobile app, website, and in-store experience.- Planned and executed A/B tests for digital and in-store promotions to continually increase the effectiveness of targeting and messaging, leading to an average campaign ROI of 3.7.- Combined insights from transactional and website data to cluster customers into meaningful segments to help executive leadership understand the customer experience of each audience.- Presented analytical insights to department leaders and worked across departments to recommend resource allocation adjustments based on findings.- Regularly lead staff training sessions on new tools, programs, and practices to ensure cohesive standards for all analysts.- Programmed R and Python projects to automate essential business operations, and create custom visual dashboards for executive leadership.- Developed custom Javascript tags to monitor e-commerce activity and user behaviors to enhance website functionality. -
Media Manager And AnalystCompetitive Edge Media Management, Inc. Aug 2015 - Jun 2017Templeton, Ca, Us- Implemented new programming tools and software applications to streamline data manipulation and reporting, enabling accurate measurement of results and effective monitoring of budgetary goals.- Coordinated multiple client and vendor accounts to negotiate lucrative buying and selling options for digital media.- Oversaw and optimized analytical systems for clients’ publishing and e-commerce websites, effectively improving user interactions and retention.- Produced executive-level reports and presentations on market research, competitors, and media options to inform strategic decision-making. -
Lead LifeguardAssociated Students, Inc.-Cal Poly San Luis Obispo Apr 2014 - Jun 2015San Luis Obispo, Ca, Us- Nominated for ASI Outstanding Employee of the Year, 2015.- Acted as the assistant to the manager to conduct administrative duties.- Managed and trained on-shift employees in first-aid, first-responder CPR, time management, and best practices. -
LifeguardAssociated Students, Inc.-Cal Poly San Luis Obispo Nov 2011 - Apr 2014San Luis Obispo, Ca, Us- Maintained patron safety at various pools by enforcing rules.- Worked with on-campus groups to coordinate and execute events.- Monitored and measured chemical balances of pools.
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Team MemberTogo'S Eateries Jul 2010 - Sep 2012Campbell, California, Us- Frequently interacted with customers and handled transactions at the cash register.- Cleaned and maintained a sanitary and organized work space.- Prepared food and supplies for sale.
Wes Griffith Skills
Wes Griffith Education Details
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California Polytechnic State University-San Luis ObispoGeneral -
Mount Whitney High SchoolHigh School
Frequently Asked Questions about Wes Griffith
What company does Wes Griffith work for?
Wes Griffith works for Merkle
What is Wes Griffith's role at the current company?
Wes Griffith's current role is Lead Analyst, Advanced Analytics at Merkle Inc.
What is Wes Griffith's email address?
Wes Griffith's email address is wg****@****eys.com
What schools did Wes Griffith attend?
Wes Griffith attended California Polytechnic State University-San Luis Obispo, Mount Whitney High School.
What are some of Wes Griffith's interests?
Wes Griffith has interest in Economic Empowerment, Education, Environment, Science And Technology, Animal Welfare, Health.
What skills is Wes Griffith known for?
Wes Griffith has skills like Microsoft Office, Marketing Communications, Public Speaking, Market Research, Teamwork, Microsoft Excel, Statistical Data Analysis, Team Leadership, Powerpoint, Staff Supervision, Minitab, R.
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