Wesley Brown Email and Phone Number

As a Senior PPC Executive at Entain, I handled the end-to-end running of Paid Search and Paid App campaigns for Brands PartyCasino, PartyPoker & BWIN across Europe & Canada. I was responsible for ensuring we achieved our business KPIs across Google Ads, Microsoft Ads & Apple Search Ads, using tools such as SA360 to help maintain healthy performance across the locations and platforms I was responsible for.

As a Senior Search Executive, I worked alongside our external agency to promote digital marketing search and app marketing campaigns across Google, Microsoft & Apple platforms.This was done for Entain Brands PartyCasino & PartyPoker. Key responsibilities also included reporting to internal stakeholders and working alongside managers of other marketing channels.

I worked alongside colleagues & client marketing teams across international accounts for retail clients to ensure great performance across Google, Bing & Amazon campaigns. Accounts & Campaigns handled included Paid Search, PMAX, Shopping & Amazon.

Managing 20+ paid search campaigns across Google, Facebook & Microsoft ads. Using 3rd party tools such as Optmyzr. Handling B2B & B2C clients across a variety of different industries. Responsible for strategy, optimisation & reporting across the accounts managed.

As a PPC Digital Executive at Bourne Leisure I worked across brand Butlins, Haven and Warner Leisure Hotels. I supported bringing Paid Search activity in house from external agencies. I then helped to push and promote the offerings across all 3 Bourne Leisures brands continuing to look for ways to optimise, improve and innovate the way we reached out to potential guests.

After completing my apprenticeship, I then joined Mindshare's Unilever team. This allowed me to develop my skills marketing on Amazon ads, in addition to still working on Google & Bing. This was great in allowing me to develop my paid skills into another paltform, whilst working with a globally loved company and its many brands.

As a Paid Search Account Executive at Mindshare UK. This saw me have a healthy amount of client exposure, and work on areas of search aside from just Google and Bing, working on Criteo and Apple Search Ads. I took on more senior responsibilities in this role, helping graduates and apprentices that are new to the industry settle into their roles.Part of my daily duties was optimising and monitoring campaigns to ensure the best performance and meet client KPIs. Building ad copies and keywords for a new campaigns or account restructures was also a common task.

As a campaign manager at Mindshare UK, my role was to work directly on Search and Social campaigns. I was responsible for uploading campaigns into Google and Bing, generating keywords and running reports to build efficiency such as search query reports. In addition, I was responsible for managing budgets across both Search and Social media channels such as Facebook and Google Ads. I would have to track the progress of campaigns for multiple clients, and feedback to the internal teams working on the accounts to discuss their success and failures.

As an intern at Mindshare UK, I worked primarily across Paid Search and Paid Social campaigns. I also gained some small exposure to other media channels such as AV, Digital and Print. As an intern, I gained experience in monitoring campaigns on Google, Bing, Facebook and Twitter, booking campaigns into our financial system, running various reports for our clients as well as conducting search query reports.

Mentee with Mindshare UK. Would go into office once a month to help explore all parts of the business and help build my understanding of marketing.This was a very strong and beneficial introduction to understanding marketing.

- Part of the team to open up the new store inside Asda Stevenage- Took ownership of the athletics and team sports departments within the store- Part of 5 a side work team. Despite losing every week I was, in fact, top scorer ;)

- First experience of working in retail- Worked as part of the frontend team- Served customers on tills and supported customers with heavy loads to their vehicles- Key responsibilities included working Easter Sunday. This was so when customers came into the store, I could hand them a leaflet to inform them the store was actually closed as it was Easter Sunday

- First-ever job- Helped me adapt to a fast environment. - Did everything from flipping burgers, to informing customers that we had run out of milkshakes.