Manage the creative team for the communications and marketing department that serves Rutgers–New Brunswick and Rutgers Biomedical and Health Sciences. Develop creative campaign concepts and lead creative efforts across digital, print, video, and social platforms. Create processes and strategic approaches to work that improve the efficiency and effectiveness of a small team. Help communicate strategy and creative rationale to partners and clients.

Develop ideas that are consistent with brand standards and brand experience. Collaborate closely with Copywriters in both concept and execution phases. Partner with Copywriter and other creatives to present work — effectively communicating both strategic quality and creative rationale. Maintain an understanding of the competitive landscape as it pertains to communications in all media touchpoints.

Designed and directed the production of print, scenic, and video pieces. Created compelling live presentations for leaders of Fortune 500 companies.

Contracted by companies, consultants, and businesses on a per job basis. Work remotely to conceptualize and design print, web, and environmental graphics that meet specific client needs. Scope of work consists of logos, stationery, websites, direct marketing materials, banners, brochures, signage and social media support graphics.

Assisted design team with the conception and design of logos, stationery, displays, brochures, postcards, advertisements, and websites. Contributed to brainstorming concepts for print, web, and branding strategies. Presented research of typography, imagery, and color to support team projects. Designed stationery for newly developed brands. Updated existing print and web materials. Prepared visual presentation and digital mock ups of completed projects for client approval.