As Group Chief Shared Services / Systems Officer, my responsibility covers the organization’s systemic approach to operations in order to ensure organizational effectiveness, sustainability, financial strength and routinely reports to the highest ranking executive; the Group Chief Executive Officer (GCEO). I work closely with the CEOs and the executive and management team to ensure effective implementation of the organization’s systems, including its strategy and the achievement of its strategic objectives. In this context, my roles as GCSO, in collaboration with internal and external parties is accountable for all operational indicators that are achieved on both the subsidiaries’ (Real Estate, Manpower and Logistics, Oil & Gas Fabrication, Construction, Education, Florist, Jewelry and signature brands like Mont Blanc) and the Group levels. I also, provide the systemic leadership necessary to ensure that the organization has the proper operational controls, administrative and reporting procedures, and the people systems in place to effectively ensure the organization’s soundness and steady growth. As GCSSO, I complement the GCEO’s experience, style, and knowledge-base in order to make sound strategic decisions, while leading, coaching, and guiding both the PMO and the CMO teams and utilizing the Shared Services model to put all these plans into action. In that sense, all the supporting functions (Human Capital, Employee Experience, IT, PMO, Business Process Management, Marketing & Internal Comms, Customer Experience) report directly to me.

Heading the HR function for ContrackFM (an Orascom Construction Ltd., company) encompassing the sub functions of talent acquisition, employee engagement, talent management and L&D, C&B, HR operations and legal compliances. ContrackFM is the leading company in the Egyptian market offering facility management across hard and soft services, and security ensuring on-the-ground experience that of international standards and service capability unequalled in the industry in Egypt. Our team of over 4000 people are committed to enabling our clients make the most informed facility and asset management decisions.

As an experienced HR and Management consultant, as well as a marketing and branding expert, I have a unique perspective on the challenges and opportunities facing businesses today. I understand that managing people is not just about finding the right talent, but also about creating a culture that fosters growth and innovation. By working with organizations to develop effective HR policies and practices, I help them attract and retain top talent, while also increasing employee engagement and productivity.At the same time, I recognize the importance of marketing and branding in building a successful business. With so much competition in today's marketplace, it's crucial for companies to differentiate themselves and create a strong brand identity. By leveraging my marketing expertise, I help companies develop effective marketing strategies and create compelling brand messages that resonate with their target audience.But perhaps the most valuable asset I bring to the table is my ability to connect the dots between these different areas of expertise. By understanding the intersection between HR, management, marketing, and branding, I am able to develop holistic solutions that address the unique needs of each organization. Whether it's developing a talent management strategy that aligns with the company's brand identity or creating a marketing campaign that reflects the organization's values and culture, I bring a deep understanding of how these different areas of business work together to achieve success.Overall, my experience as an HR and Management consultant, as well as a marketing and branding expert, has given me a unique perspective on the challenges and opportunities facing businesses today. By leveraging my expertise in these areas, I am able to help companies develop comprehensive strategies that drive growth, build a strong brand identity, and attract and retain top talent.

Leading the Human Resources, the Corporate Communications and Corporate Affairs, overseeing the MENA and Sub-Saharan Africa regions. Actively involved in strategy design and implementation as a member of the C-Level team.

Leading Giza Systems Corporate University known as Giza Systems School of Technology (GSST) - A regional learning and education program. This corporate university supports Giza Systems' strategy of growing future leaders from within the organization and acts as the gateway for all hiring, recruitment and internship programs. GSST’s goal is to accelerate talent management and leadership development within Giza Systems' workforce by providing both present and future leaders with programs conceived and adapted to the specific needs of the Giza Systems group of companies. The programs offered combine learning and education capabilities to deliver world-class, tailor-made technology and people development programs that incorporate technical and soft skills training specific to the systems integrators industry.

Managing PwC’s Middle East Industry Program and serving as a member of the Middle East Management, the Industry Program is geared towards aligning PwC with the Go-to market approach. The program also oversees introducing change into the organization. In this capacity, the head of the program has direct industry and markets responsibility in business development, marketing, communications, human capital programs and talent management that are industry related in nature and brand driven.