Wesley Anne Soriano

Wesley Anne Soriano Email and Phone Number

Creative Consultant @ YolkWorks
New York, United States
Wesley Anne Soriano's Location
Brooklyn, New York, United States, United States
About Wesley Anne Soriano

I’m an ambitious, multidisciplinary art director and illustrator with 10+ years of experience in the content marketing and publishing industries. I offer creative expertise—including illustration, print, digital and motion design—to help grow your brand and deliver innovative solutions.

Wesley Anne Soriano's Current Company Details
YolkWorks

Yolkworks

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Creative Consultant
New York, United States
Website:
yolkworks.com
Employees:
6
Wesley Anne Soriano Work Experience Details
  • Yolkworks
    Creative Consultant
    Yolkworks
    New York, United States
  • Foundry 360
    Art Director
    Foundry 360 May 2019 - Present
    → Direct development of digital prototypes and creative mocks for sales pitches, winning $5M in new business→ Manage a team of three graphic designers, resulting in a 30% increase in productivity over the most recent year→ Spearhead creative for CVS Health Trends, generating 82M impressions in one month of the Spring 2023 report through organic and paid efforts across print, social and digital channels→ Design Morgan Stanley’s award-winning magazine, which publishes six times a year to 50K high-net-worth clients, resulting in an average increase of 15% in reader retention and increased client satisfaction→ Provide art direction for cross-functional teams and collaborate with independent contractors to produce 150+ pieces of content that meet both creative and strategic criteria across major advertising campaigns
  • Yolkworks
    Creative Consultant
    Yolkworks Dec 2019 - Present
    → Executed visually impactful designs for 50+ projects, reducing project turnaround time by 20% year-over-year → Designed and animated the digital creative promotion of Netflix’s The Social Dilemma, which amassed over 100K new followers on social media, and earned a Webby Award for “Advertising, Media & PR Politics & Advocacy”→ Conceptualized and produced brand campaigns and illustrations for 25+ clients, at 40% increased client retention
  • The Foundry @ Meredith Corp
    Senior Digital Designer
    The Foundry @ Meredith Corp Oct 2016 - May 2019
    New York, Ny
    → Oversaw production team on social media content and best-in-class tactics to ensure creative excellence, resulting in a 40% growth in followers→ Produced newsletters, animated graphics, and infographics garnering a 30% increase in engagement→ Partnered with the development team, art directors, editors, and more to ensure the successful launch of 15+ campaigns, achieving a 0% error rate and increasing client satisfaction → Developed a streamlined process for producing and managing deliverables, allowing for the successful completion of 80% of final assets ahead of schedule
  • Time Inc.
    Digital Designer
    Time Inc. Mar 2015 - Oct 2016
    New York, Ny
    → Streamlined efficiency in web optimization of assets that led to a 35% increase in productivity across our team→ Conducted rigorous quality assurance reviews of print and digital campaigns, with a 98% successful delivery rate→ Mastered new design and prototyping software to maximize workflow capacity and increase speed by 40%
  • Time Inc.
    Designer
    Time Inc. Mar 2013 - Mar 2015
    New York, Ny
    → Created compelling presentation decks, wireframes, and eye-catching mockups, garnering over $2M in revenue and new business acquisitions→ Developed a comprehensive library of original icons and graphics for use in internal and external documents, reducing outsourcing costs by 60% and enabling faster turnaround times→ Incorporated custom-made illustrations to produce detailed storyboards for video concepts and photo shoots
  • Time Inc.
    Junior Design Assistant
    Time Inc. Sep 2012 - Mar 2013
    New York, Ny
    → Produced high-quality magazine mockups and presentation boards for client meetings, resulting in a 95% satisfaction rating from internal stakeholders→ Implemented a streamlined organization and archiving system within creative servers, improving efficiency by 30%→ Collaborated with art directors to retouch photos and submit award-winning designs, leading to multiple industry awards and recognition
  • Woodhull Medical Center
    Hospital Care Investigator
    Woodhull Medical Center Apr 2012 - Sep 2012
    Brooklyn, Ny
    → Conducted investigation, interviewed and counseled 30+ patients a day on how to financially prepare for hospital care, resulting in an increase of patient satisfaction rates by 15%→ Prepared and submitted 100+ Medicaid Applications and HHC Options within six months→ Communicated with multiple hospitals and insurance offices to obtain the necessary documentation for patient cases, resulting in a 85% success rate of obtaining required documents within a week→ Verified eligibility and obtained authorization for commercial, managed cares if applicable
  • Showtime Pictures
    Photographer- Productions
    Showtime Pictures Apr 2010 - Sep 2010
    Exhibit/Showtime Pictures: King Tut Exhibit - New York, Ny
    → Directed and managed crowds of 1,000+ customers daily, capturing a success rate of 90% in photographs being taken→ Coordinated and facilitated production flow, gaining a 20% increase in sales a day→ Utilized advanced editing software and professional equipment to retouch photos, boosting customer satisfaction by 25%

Wesley Anne Soriano Education Details

Frequently Asked Questions about Wesley Anne Soriano

What company does Wesley Anne Soriano work for?

Wesley Anne Soriano works for Yolkworks

What is Wesley Anne Soriano's role at the current company?

Wesley Anne Soriano's current role is Creative Consultant.

What schools did Wesley Anne Soriano attend?

Wesley Anne Soriano attended General Assembly, School Of Visual Arts.

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