Wesley Shaver Email & Phone Number

Milwaukee, Wisconsin, United States

Oversee the daily functions and operations of Milwaukee Pride, Inc. a 501c3 organization, and lead the production team of PrideFest, Wisconsin’s largest LGBTQ+ event, serving 45,000+ people every June.Scope of Work & Expectations:• Responsible for all corporate and community sponsorships and fundraising.• Oversee all financial aspects of the festival and organization, managing allrevenue streams such as: box office, merchandising, bar, marketplace & foodvendors.• Oversee all organizational and festival operational expenses such as stageworkers union, tent & event rentals, stage sound and AV equipment, police, EMS,point of sale, and more.• Oversee entertainment booking and festival programming• Oversee all marketing functions of Milwaukee Pride and PrideFest, directing theannual paid media campaign as well as all public relations and communicationefforts.• Curate relationships with business and community partners to best serve the organization as well as community and city, alike.

Milwaukee, Wi

Provide consulting services to a select group of Milwaukee owned businesses. Develop brand activation strategies that effectively launch brands into the marketplace with engaging content, unique sales drivers and proven call to action plans that drive business and awareness, alike. Providing a combination of strategic planning and tactical execution of initiatives that support consistent messaging and brand strength through theactivation, engagement and customer lead conversion processes, resulting in maximum ROI.Scope of Work & Expectations:- Oversee all social media platforms; create authentic content that is consistent with all brand standards.- Direct short- and long-term comprehensive marketing and paid advertising plans that support ownership’s goals and benchmarks.- Oversee all branded elements and assets.- Develop sales strategies that support ownership and management’s efforts to drive sales; including but not limited to event marketing, promotions, collaborative efforts with media partners, cross promotions and programming, and community initiatives.- Align sales strategies with operations team and leadership to forecast maximum return on investment and effort.

Milwaukee, Wi

Responsible for providing strategic leadership for Milwaukee Pride, Inc. by working with the Board of Directors, PRIDEFEST Milwaukee Production Team and other management to establish long-range goals, strategies, plans, policies and financial sustainability. Plan, develop, organize, implement, direct and evaluate the organization's fiscal function and performance. Participate in the development of Milwaukee Pride’s plans and programs as a strategic partner. Evaluate and advise on the impact of long range planning, introduction of new programs/strategies and regulatory action. Develop credibility for the organization by providing timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board and PRIDEFEST Managers in performing their responsibilities. Enhance and/or develop, implement and enforce policies and procedures of the organization by way of systems that will improve the overall operation and effectiveness of the organization and event itself. Establish credibility throughout the organization and with the Board as an effective developer of solutions to business challenges. Provide strategic input and leadership on decision making issues affecting the organization; i.e., evaluation of potential opportunities and/or challenges that may affect the organization’s fundraising and financial success. Develop a reliable cash flow projection process and reporting mechanism, which includes minimum cash threshold to meet operating needs. Work with community leaders and organizations on furthering the LGBTQ+ Community in Milwaukee Continually create a safe, enjoyable and meaningful event while empowering and engaging festival stakeholders, from inside and outside the organization. Act as community liaison and support initiatives that promote the equality of LGBTQ+ People

When I first started in show business, I had absolutely nothing. So far, I've kept just about most of it.

Milwaukee, Wi

Managed daily operations of the restaurant with business partner with a focus on the branding, marketing, and experience aspects of the business. Created one-of-a-kind promotions, events, and sales initiatives that drove profitability and financial stability. Worked with business partner, executive chef, and beverage manager to align all aspects of the brand for a consistent and evolving, modern brand experience. Scope of Work & Expectations: • Responsible for all marketing and public relations efforts.• Directed all in-house branding elements such as photography, content, menu design, and social media. • Created events to drive sales and new customers. • Assess business financials in order to maintain positive revenue streams and reduce unnecessary spending. • Manage and direct all private dining, events, and property buy-outs.

Milwaukee, Wi

• Working directly with festival President to lead and manage development efforts • Train and lead other staff to support fundraising, community driven events and marketing efforts• Cultivate and nurture relationships with current and potential corporate & foundation sponsors, and individual donors• Manage sponsorship programs, which includes identifying and securing sponsors, and engaging them in ongoing collaborative opportunities• Develop and grow our individual donor base; manage annual giving campaign; cultivate major gifts• Develop and implement comprehensive development strategies to engage corporate, small business and individual donors• Engage community and industry leaders with collaborative efforts for brand and community engagement • Cultivate partnership and sponsorship opportunities to support operational and functional demands of the festival • Assist Food & Beverage Director with operations and festival planning • Infuse festival branding and messaging with festival sponsors • Strategize branding and engagement plans for festival partners

Greater Milwaukee Area

Assist ownership group with multi-faceted role combining marketing and sales. Develop, execute and assess marketing, advertising and public relations initiatives. Responsible for company branding as well as individual branding of properties while driving event sales, private dining & special event/catering opportunities. Develops aggressive models for increased revenue through sales & marketing initiatives. Conservative use of marketing budget allowing for optimal ROI for advertising initiatives. •Management of brands via social media, public relations, advertising, marketing and event marketing & sales •Art direction for brand concepts •Brand activation, engagement and assessment •Manage art direction for all content & creative where applicable (web, print, social media, film and photography) •Brand copy writer •Manage advertising campaigns and cultivation of new opportunities for effective uses of advertising dollars •Cultivate revenue through creative sales matrix for private events, catering models, etc. •Assist ownership/management with front and back of house service standards •Development of catering and off property services •Cultivate special and private events for increased revenue•Maintain average marketing spend of 2% of sales •Innovative advertising strategy; creatively using traditional media in new ways •Extensive back & front of house experience; used to drive profitability in marketing and programming efforts •Marketing strategy infusing competitive negotiating with high frequency & engagement for effective messaging and brand building

Greater Milwaukee Area

Faculty member at Concordia University in the Department of Sport & Entertainment Management. • Assist Chair in development of program structure, class development & syllabi • Creation of courses focusing on the current trends in the Sport, Entertainment & Event business• Develop learning objectives that support the departmental & university missions

Franklin, Wi

• Work directly with Director of Marketing & C.O.O on project development & brand engagement strategies• Develop strategic plans to create dialogue with company's primary segments.• Development of Love Equally sub-brand of Diamond Nexus • Development of community and event driven efforts to support local and national efforts for marriage equality via Love Equally & Diamond Nexus brands• Inspire engagement with the brand and increase participation in Diamond Nexus’ core activities• Utilize a variety of marketing tools and communication channels to amplify brand experience. • Creatively deliver both brand and product messages, as well as narrate brand stories to promote engagement• Creating communication and activation plans to maximize the value of investments in sponsorships, events, and program and community involvement initiatives• Proactively curating stories that embody Diamond Nexus’ values and inspire our core audiences to learn more about how lab created diamond and jewelry are economical and ethical options

Milwaukee, Wi

Co-Creator of Night By You, Milwaukee's destination site for the city's vibrant, up and coming social scenes.•Creation of Night By You; a destination website for Milwaukee’s social scene featuring nightlife,restaurants, entertainment and style•Creation and assembly of ten Advisory Board Members to sanction Night By You’s material and content•Mange brand identity and image•Create and execute advertising sales model and matrix•Manage and cultivate advertising sales and industry relationships•Cultivate professional and industry relationships that support Night By You’s mission and identity•Manage communication and public relations for Night By You•Create promotional and marketing strategies for Night By You’s social media outlets driving traffic to site; ultimately driving site usage and advertising

Milwaukee, Wi

Summary:Recruitment for The School of Visual & Performing Arts through the office of admissions. Assisted with marketing collateral, events & the admissions office to manage prospects to enrolled students within the fine arts. • Manage & recruit new and transfer students for the School of Visual & Performing Arts• Increased enrollment over 100 percent for fall 2009 and 2010 • Responsible for campus tours, attracting prospective students, and acting as liaison between Cardinal Stritch University and students• Develop relationships between students, teachers, and other performance organizations• Develop & Coordinate University Tours for Art, Music & Theatre Programs• Manage recruitment calendar of events and opportunities • Assess outcomes and costing for all recruiting events (registration, travel, etc.) • Creation and execution of on-campus recruiting events • Manage and assess recruiting event outcomes and goals • Direct departments in effective marketing endeavors • Write copy for marketing and recruitment materials • Manage website copy and program information • Create and direct department of recruitment marketing for collateral materials • Advise Theater Department faculty on production season and show selections • Research and propose program revisions, course revisions and potential new programs • Proposed, implemented new musical theater degree track

Greater Milwaukee Area

• Acted as liaison between department staff to Ownership/Upper Management• Oversaw all website and social media programming • Assessed the R.O.I on marketing and public relations endeavors • Assisted Ownership/Upper Management with creative licensing and contracting • Management of ‘the brand’ • Management of flyers and promotional materials • Established objectives and timelines for departmental needs • Managed & maintained job tracking and spending • Collaborated with Financial Team to properly document sales and analyze reports • Branding & Management of Skylight Room for performance events • Produced ‘BYE BYE LIVER: THE MILWAUKEE DRINKING PLAY’ (owned by The Pub Theater Co.• Booked appropriate, revenue driven events/performances for The Skylight Room when opportunities were present and showed a rational R.O.I • Maintained and negotiate appropriate budgetary guidelines for entertainment ventures• Managed design and marketing team on collateral and advertising pieces • Managed Skylight Room for performance events

Hartland, Wi

•Assisted media buyers with day to day administrative duties•Compiled quarterly post-buy analysis information for all broadcast and cable TV buys in preparation for the media buyers and work directly with stations and buyers to negotiate make-good- weight • Coordinated media plan submissions and update media list accordingly • Compiled all data received from annual summaries on 4% local spend reports. Document and report all submitted information•Organized media related information by maintaining and updating all media tracking tools. •Coordinated complete flight calendars for specific Market areas •Coordinated tag and traffic of cable, radio, and print to appropriate vendors and stores for approval and fulfillment •Worked directly with traffic producer to create and modify radio and TV spots for specific franchise owners to meet their needs• Created scripts / copy for radio and television advertising for 329 nationwide locations •Established and maintained internal and external communication tools regarding media services •Researched and developed marketing programs that support franchise lines of business; retail, commercial, national accounts, ecommerce, ascent and Franchise development•Communicated status of media buyers on a regular basis regarding upcoming media planning, projects, promotions, and ideas•Collaborated with design team, production team, and the marketing team to communicate status of projects, budgets, programs, and deadlines•Assisted and monitored store owners’ use of online vendor sites• Designed and built power point presentation for new owner training seminar• Researched and reported P.R. Value for public relation exposure

South Amherst, Ohio

• Event management, publicity, promotion, advertising, and evaluation• Collaborated as a team member to rejuvenate business by implementing a new business plan for the 2006 season while raising admission and concessions nearly 60% from the previous season •Developed and coordinated a variety of events designed to strengthen the relationship between spectators and participants• Constructed Press Releases for all race day events • Constructed Media Kits for new programming and events• Served as a representative for Race Town, Inc. & Lorain Speedway to spectators, corporate sponsors, and special / featured guests • Speedway Announcer for all weekly events including touring and specialty racing classes• Weekly radio show voice for all racing news and events •Responsible for all race day advertising

Master Of Science, Sport Management

Bachelor Of Arts, Theater