Wesson Chen Email & Phone Number

Taiwan

台灣 臺北市

台灣 Taipei City 台北

Own all branding strategies and campaigns in Taiwan. - Plan and execute strategic IMC- Launch co-branding projects- Lead all social media channels

Taipei

I managed the following brands – Tommy Hilfiger, DKNY, Michael Kors, Tory Burch and LAB SERIES skincare.Achievements• Trade lead – Own anniversary promotions for 12 department stores, consolidated with 4 teams and led jointpromotion with Samsonite.• CRM Lead- Build and maintain strong relations with customers through outbound and interactive marketing initiatives such as events, seminars, sending SMS and DMs to strengthen the relationships and to gain the insights and feedbacks from them. Planned CRM lifecycle programs such as our VIP program for both new customers and re-activating dormant and lapsed consumers, which increased 24% retail sales in 2019 vs 2018.• Planned marketing strategies, acquiring new marketing tools and digitalizing customer service to attract new target audiences, which generated 173% growth of sales not only on EC but Counters on Q3 vs 2018.• Ecommerce – Expanded EC channels of LAB SERIES, achieving 29% growth of sales in 2018 vs 2017, 165% growth of sales in 2019 vs 2018; increased 20% Gross Profit in 2018.• Planned marketing strategies, acquiring new marketing tools and digitalizing customer service to attract new target audiences, which generated 173% growth of sales not only on EC but Counters on Q3 vs 2018.• Forecast and Budget Planning - Arrange annual activities and stock management with over 500 SKUs based on market trends and strategy.

台灣 Taipei City 台北

台灣 Taipei City 台北

Taipei City

St. Finesse is a distributor of wine and distilled liquors, and amongst the top 3 largest distributors in Taiwan.Brand Marketing – Managed 30 brands of wine, coffee, olive oil and balsamic vinegar brands. Achievements• Marketing Strategy – Led marketing plans with high volume brands such as Taittinger Champagne, Torres, Louis Jadot, Dourthe and Ruffino, which had increased growth of sales by 10% year over year and ranked Taittinger as top 5 best-selling champagne.• Operated partnerships with 7-11, Costco, Carrefour, PX mart, F&B, and other wholesalers and local cellars.• Field Events – Held 150+ consumer events and led wine merchandising in hotels and restaurants such as Marriott,and Morton's Steakhouse.• Team Management – Led a team of 3 and worked cross-functionally with sales, finance, and operations.

Taipei City

Refrigeration distributor, with clients: Yannick, B&Q, Breeze Center, Sogo, City Super…• Export Sales Development – About 30 thousand U.S. dollars in sales amount every month.• Exhibit Marketing – Plenty of experience of international exhibition.

Taipei City

Famous PR agency for boutique.• PR Assistant• Events : Londee (Well Known Cheongsam Collection from Taiwan); George Jensen (Famous Silver Jewelry from Denmark)

學士, 國際企業系

• International Trade • Management • Service Industry Management • Innovation Management program. • Graduating Project:the best.

English Language Program