Wes Sparling Email & Phone Number

Chanhassen, MN, US

Key clients include: AVANT, CONNS, DISH, eHEALTH, ENDURANCE, NAVY FEDERAL, SUNTERRA, TRUGREEN and many others.

Chanhassen, MN, US

CMO: Key clients include Comcast, Time Warner Cable Business, Charter Communications, Medica, Sun Basket, SuddenLink Communications, J.G. Wentworth, One Main Financial (Springleaf), CashNet, AAA Life, Solar City, Hughes Net.

Chanhassen, MN, US

• Key clients include Comcast, Time Warner Cable Business, Charter Communications, Medica, Sun Basket, SuddenLink Communications, J.G. Wentworth, One Main Financial (Springleaf), CashNet, AAA Life, Solar City, Hughes.
• Examples of DM improvement include: 60-200%+ improvement in GRR through strategic Direct Mail testing in the financial services, health insurance and telecom campaigns.
• Examples of individual mail package improvements range from 30%-200+% (test v. control).
• Key strategic resource for 15 top producing direct marketing sales professionals, supporting Marketing Services related New Business efforts as well as providing strategic multichannel recommendations for client growth.
• Development & deployment of factorial testing for direct mail improvement (Full, and Fractional).
• Development of agency and DM strategic contracts that include model development, ongoing test and learn, multi-channel deployment and measurement components.

• Group Account Director for Cox Communications (Arizona) and XOOM online money transfer.(See Cox.com/Arizona or XOOM.com).
• Increased revenues from Cox, doubling AGI from one million to over two million annually.
• Developed plans that when implemented provided over 65% of all lead generation and RGU growth in the Cox Arizona system.
• Responsible for planning and managing deployment of over 20 million dollars of integrated media including: Direct mail (3+ million units per month), online media (Facebook, YouTube, Banners, SEM and Display) and shared.
• Developed Cox Arizona’s lifecycle communications program consisting of: On-boarding, upgrade, campaign migration, loyalty, education, and win-back programs. (Saved over 2,500 RGUs in the first 90 days and over 430.
• Extensive planning work with COX executives (EVP, Director and VP) developing and adjusting marketing strategy to reach lead and connect goals.

Wesley Sparling develops and implements targeted direct response marketing programs. Consults with clients regarding new customer acquisition strategy and relationship marketing. Wes Sparling's clients have been fortune 1000 companies. Provides a wide spectrum of sales and marketing services including: Strategy, program development, ongoing program.

Created a comprehensive brand platform and graphic identity for Bachmann Springs luxury home development in Southern Arizona. Researched competitive developments. Created branded marketing materials and developed a comprehensive integrated marketing plan to promote the development. Tactics included development of an international broker network, one-to-one.

Founded and successfully grew an integrated marketing agency for eight years. Acted as primary marketing strategist (account planner) for the agency. Was responsible for all agency financial management as well as oversight of individual client marketing budgets in excess of 12 million dollars. Was responsible for initiating and maintaining relationships.

Hunt DDB Direct, part of the DDB world wide network (Phoenix office). - Managed over 60 million dollars of national consumer direct mail business in the financial services category.- Managed a local and a remote creative department including: copy writers, art directors and production managers.- Developed marketing strategies for local and national.

Ba, Advertising Design

Education record