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Hi, I'm Aaron. A cross-skilled Designer, Strategist and Technologist, I thrive in the ambiguity of start-ups, new product innovations and emerging technologies.My point of difference is that I blend product leadership experience with real hands-on craft expertise across nearly the entire product life-cycle; from ideation and research, through design and user testing, through front-end engineering and architecture, and also ongoing insights, data and optimisation.I balance a technical and analytical mind with a creative and curious side, and I enjoy the spaces in-between most. This is why my career has walked the lines between creative design, technical execution, emerging technologies and strategic product leadership...:: Skills and Tools ::..Leadership & Product Management:Product management, In-depth analysis & reporting, Market & competitor analysis, Mentoring & teaching, People & team management, Hiring & org structure, Process development, Project management, Senior stakeholder management, Conflict resolution, Public speaking (industry events, panels, university)Technical:AI prompt Engineering, JavaScript (React, NextJS, Svelte, Vue), TypeScript, HTML, CSS, data analysis, WebVR, accessibility (WCAG, etc.), responsive design, Arduino C, version control (GIT, Mercurial, SVN), CI/CDResearch, Design & Business Analysis:Product (UI/UX/Interaction) design, wireframing, rapid prototyping, user research & testing, journey mapping, personas, information architecture, requirements gathering, functional specs, competitor analysis, industry research, workshop facilitation, graphic designTools:Figma, Adobe, ChatGPT, Miro, Tableau, Atlassian suite, Github, MS Office, Google Suite, Azure, etc.
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CxoSwitch4SchoolsBrisbane, Qld, Au
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Product Design & EngineeringMelodi May 2024 - PresentBoston, Ma, Us -
Co-Founder (Brand, Design, Product)Amber Hour Nov 2023 - PresentSunshine Coast, Qld, AuA side-hustle where I'm responsible for the product strategy, design of the app and website, build of the website, branding and collateral design. -
CioSwitch4Schools Apr 2024 - PresentBrisbane, Au
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Founding Product Designer And EngineerUpbound Apr 2023 - May 2024Cambridge, Ma, UsProduct Design & Research, AI Prompt Engineering & Architecture, Front-end EngineeringAs employee #1, I've been responsible alongside the founder, for the end-to-end product experience from the start of Upbound. Including customer and industry research, idea concepting, prototyping, user testing, UX/product/UI design, front-end engineering (React + Typescript) and prompt engineering. -
Head Of DigitalAlex Bank Feb 2021 - Apr 2023Brisbane, Queensland, AuResponsible for building the Digital Product team and capability (Product Management, Product Design, Business Analysis, Front-end & Mobile Engineering) to deliver the end-to-end digital experience for both customers and operations staff.This includes driving the strategy, planning, management, design and development of a suite of digital products (websites, React applications, Flutter mobile apps, B2B portals and bank back-office tools) alongside a suite of SaaS platforms.Together with the rest of Alex, we're building a modern, customer-centric, digital bank with fairer products and a suite of digital platforms based on the latest technology (headless website, React portals and application forms, Flutter apps for iOS, Android and web, and banking back-office tools).Watch this space as we're rapidly moving from start-up to scale-up. -
Product Strategy, Product Design & Web DevelopmentSelf Employed Feb 2011 - Apr 2023Working with a wide variety of businesses across all kinds of projects. From start-up business and product strategy consulting, to creative design work, to custom website builds. This has given me a variety and breadth of experience that wouldn’t be possible in my other roles.
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Digital Experience Manager & Product Design LeadYoui Insurance Jun 2018 - Feb 2021Sippy Downs, Qld, AuResponsible for overseeing Youi's entire digital experience, including customer facing websites, e-commerce, apps and portals, as well as the suite of internal tools used to service customers and manage claims.This included directly managing a team of designers and researchers, hands-on design work, some front-end development, and a lot of process improvement and senior stakholder management across departments. -
Specialist Manager For Ux Design, Front-End Engineering & Emerging TechnologyDeloitte Australia Dec 2016 - Jun 2018Worldwide, OoA lead role across the crafts of UX design, Front-end Development and Emerging Technology. Including individual contributor work, as well as mentoring and managing senior and junior team-members.I was also responsible for representing Deloitte Digital nationally at speaking and public events (conference panels, university lectures & mentoring, meetups, etc.).I worked across many clients and industries including: Banking, Superannuation, Fintech, Travel, Retail, Government, Utilities, Education & Museums/Galleries. -
Senior Front-End EngineerDeloitte Australia Oct 2013 - Dec 2016Worldwide, OoSenior Front-End Developer for Deloitte DigitalSpecialising in websites and web-apps with a focus on quality, interactivity & lots of polish.
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Senior Ux DesignerDeloitte Australia Oct 2013 - Dec 2016Worldwide, OoSenior User Experience Designer for Deloitte DigitalSpecialising in beyond-the-norm interaction design (IxD) & rapid prototyping.
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Front End DeveloperDigicon: Web Design And Development Jun 2013 - Sep 2013HTMLCSSJavaScriptjQueryResponsive Design
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Customer CareDigicon: Web Design And Development Nov 2011 - Jun 2013Customer Care sits outside of the project process as an extra set of eyes. Our job is to keep a finger on the pulse of projects and be an advocate in the room for customers to ensure everybody stays on the same page. We need to understand what the customer’s goals are and what needs to be achieved, but also what is possible and practical from a technical point of view.
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ManagerNetwork Communications Jul 2007 - Sep 2010
Aaron West Skills
Aaron West Education Details
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University Of The Sunshine CoastScience -
Suncoast Christian CollegeInformation Technology
Frequently Asked Questions about Aaron West
What company does Aaron West work for?
Aaron West works for Switch4schools
What is Aaron West's role at the current company?
Aaron West's current role is CXO.
What is Aaron West's email address?
Aaron West's email address is aa****@****.com.au
What is Aaron West's direct phone number?
Aaron West's direct phone number is +614236*****
What schools did Aaron West attend?
Aaron West attended University Of The Sunshine Coast, Suncoast Christian College.
What are some of Aaron West's interests?
Aaron West has interest in Animal Welfare.
What skills is Aaron West known for?
Aaron West has skills like Javascript, Css, Html, Jquery, Css3, Interaction Design, Wireframes, Front End Design, Front End Coding, Web Development, Rapid Prototyping, Axure.
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