Robin Westberg Email & Phone Number

Gothenburg, Se

Göteborg, Västra Götaland, Sverige

Heading Product Development and Management in the product area. Part of Digital Leadership Team.

Gothenburg, Vastra Gotaland County, Sweden

Leading the Customer Journey & Experience team of 9 fantastic colleagues responsible for enabling seamless customer journeys and experiences across customer-facing digital touchpoints (websites, marketing automation, mobile app etc) throughout the entire customer journey, including strategy, development, UX, implementation and omnichannel orchestration. The team is part of Group Digital Experience and Omni Channel, with the vision to deliver customer centric and relevant services to achieve a seamless customer experience throughout the entire customer journey.To enable this vision, we are now developing our capabilities to deliver relevance in every touchpoint, powered by a ‘create once - use everywhere’ content management, delivery and personalization platforms that gives us the foundation to develop highly personalized experiences for each customer, in the whole customer journey, from inspiration to home.

Gothenburg, Sweden

Stena Line is on a huge digital transformation journey and I'm to contribute by:- Lead x-functional team developing Marketing Automation across all markets. Strategy, tactics, processes & martech.- Push for replacing silos with omnichannel and customer centric mindset & systems.- Create business value through customer experience and relevance. - Enable and be advocate for digitalization, data driven decisions and automation.

Gothenburg, Sweden

Lead the development of the CRM tools and strategy on a global level, including:- CRM and Marketing Automation (multi-channel) strategy- Implementation of cloud based CRM (Microsoft Dynamics 365) and Marketing Automation solution for 22 markets (replacing the three current CRM systems).- Maximize retention and Customer Lifetime Value.- Manage educational programs.

Göteborg, Sverige

Responsible for marketing related activities on a national level for Team Sportia. My main responsibilities included:- Content, strategy and development of all owned marketing channels, including website, SEO, content strategy, social media etc.- Digital advertising in paid media including display, SEM, retargeting etc.- Project Manager of implementing a new CRM system. - Agency contacts.- Marketing budget.In the absence of Advertising Manager (maternal leave): Develop the marketing strategy and media mix.

London, Storbritannien

Coordinating all content and CRM related activities for all brands (Expekt.com, Betclic.com, Everestcasino.com and Everestpoker.com) across all European markets. My responsibilities included:- Ensure that all CRM related activities were performed according to strategy and within deadlines. - Coordinating content on web, mobile and email. - Project Manager for optimizing X-selling.- Point of contact in London for all European offices.- Initiator and coordinator for a project to improve decision support for all CRM activities.Internal training in the CRM and CMS tools.

London

Producing content, execution of CRM activities, SEO, monitor and analyse KPI:s across all brands on the Swedish market. My responsibilities included:- Responsible for content and user experience on website.- Execution of all CRM related activities (about 15 activities/week).- Search Engine Optimization.- Monitor and analyze KPI:s and activities across all channels.

Master Of Arts - Ma, Digital Management, Distinction

Bachelor Of Business Administration, Marketing