I am passionate about building teams and businesses and about solving the tough problems that arise along the way. I am especially drawn to the novel application of technology, specifically machine learning, to new industries (Blue River: Agriculture, Uber ATG: transportation, Xchange Leasing: underwriting, HouseCanary: real estate valuation).Outside of work, I enjoy building guitars, playing music, surfing, and the outdoors.
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Sr. Director Of Product, Ford Pro IntelligenceFord Motor Company 2021 - PresentDearborn, Michigan, UsLead global product management teams for Ford's commercial (Pro) technology products, including Telematics Insights & Controls, Data Services, Fleet Management, Vehicle Integration System, and the Pro Mobile App. Additionally own product management for Ford's vehicle health and prognostics products. - Grew core Telematics product revenue 50x through product functionality, stability, quality, UX improvements and in partnership with sales. Overall Pro technology product portfolio revenue up 15x in 3.5 years. - Lead turnaround of product management talent, processes, requirements-writing, and measurement. Currently managing 30 PMs. - Ushered team through time of intense organizational, strategic, and industry change at Ford. - Served as interim Head of Product for all of Ford, partnering with new C-Suite hire to write a new services strategy, set goal roadmap, size work, and kick off key processes such as product reviews. -
Director Of Product Management, AutonomyBlue River Technology 2017 - 2021Santa Clara, California, UsCo-founded Deere’s “Jupiter” autonomy effort, which will ship the world’s first serious (scaled production intent) autonomous tractor in 2022. Led all aspects of product for the team, including: - Defining customer/business/strategic rationale for investing in autonomy now - Selling the concept throughout the company, up to and including the Deere CEO - Deeply understanding customer needs, economics, and operations, both current and with various future autonomy scenarios - Writing the requirements documents for the autonomous tractor system to be shipped - Collaborating with the engineering and operations teams on how to collect, QA, and label for CVML model training/testing purposes (patent applied-for in this space) - Working with Deere counterparts to define long-term economics/business model for autonomy at Deere, as well as the best roadmap / machine-forms to unlock this value Also led Blue River product side of a collaboration on a new construction safety system (details are confidential).Blue River Technology serves the agricultural industry by building advanced farm machines which utilize computer vision and machine learning, allowing farmers to understand and manage every plant. This in turn improves farmer profitability, protects the environment by reducing pesticide use, and captures valuable plant-by-plant data. A pioneer in the agricultural robotics space, Blue River developed the See & Spray intelligent sprayer, which applies pesticide only where needed, reducing pesticide spray volumes by up to 90%. John Deere & Company, with over 180 years of experience in designing, manufacturing, and distributing innovative products to farmers, acquired Blue River Technology in the fall of 2017 as an independently-run subsidiary. Under John Deere, Blue River is expanding rapidly and together both companies are actively seeking to apply advanced computer vision, machine learning, and robotics technologies to agriculture, construction, and beyond. -
Product, Advanced Technologies GroupUber 2017 - 2017San Francisco, California, UsProduct lead on a skunk-works team building a new stereo-camera-based highway driving autonomy stack/system while also investigating the use of game engine-based simulation/synthetic data for model training/testing. Involved with all elements of the software/hardware stack as well as vendors/partners. -
General Manager Of Xchange LeasingUber 2015 - 2017San Francisco, California, UsGeneral Manager (business title), President & CEO (legal title) of Xchange Leasing, Uber's wholly-owned vehicle leasing subsidiary. P&L owner and accountable for all aspects of the Xchange Leasing business, including operations, finance, credit/risk, product/engineering, legal, and recruiting. - Built Xchange from a small pilot with six staff to a large, successful business with 350 staff. - Expanded the fleet +1,800%, making Xchange one of the largest buyers of used cars in the US. - Grew topline Xchange revenue and Uber bookings +1,900%. - Raised $1B credit facility led by Goldman Sachs and dedicated to Xchange. - Inspired high performance from the team, which consistently had strong Uber “culture survey” results. - Launched owned and operated “Showrooms”, a type of dealership, which dramatically outperform the industry norm on an absolute volume, volume per FTE, and volume per acre basis. -
President, Us OperationsHousecanary, Inc 2014 - 2015San Francisco, California, UsHouseCanary builds products that use data and predictive models to help professionals make better real estate decisions. There are two products currently: HC Pro which is an advanced tool for homebuilders and investors, helping them better understand land investment and property development dynamics, and HC Appraiser, which provides a new way to appraise, leveraging deep analytics and the convenience of field data entry. Senior business leader in the San Francisco office. Responsible for making sure the engineering and product teams had the resources, direction, and motivation to be successful. - Built the team by owning engineering and non-technical recruiting from sourcing to closing. Grew the company from 8 to 25 in six months, after which I hired a full-time recruiter. - Set up phone and email support team/processes and Zendesk back-end. - Sourced, negotiated, and closed deal to purchase the code of a sketching software used in Appraiser product. - Sourced real estate and negotiated lease for 7,700 sqft of new office space. -
Vice President, Renter OperationsApartment List 2014 - 2014San Francisco, California, UsApartment List is an online home and apartment rental marketplace, attracting 2.5M monthly visitors, 70% of which are mobile. Named the #3 fastest growing company in the Bay area in 2013, Apartment List is backed by Matrix Partners, who led a $15M Series A round in late 2013.---------After transitioning the inside sales/customer service group to another manager from March-June, returned to turn around performance. Made the following improvements in only two months:• Effectiveness: Lead conversion rate up 71%• Efficiency: Confirmed tours output per Renter Specialist up 100%• Scale: Absolute confirmed tours volume up 121% -
Sr. Director Of Operations, SupplyApartment List 2013 - 2014San Francisco, California, UsApartment List raised capital from Matrix Partners primarily to develop and launch a new "Tours" product, which involved the delivering high-intent, prequalified renters to apartment communities. In support of this new Tours business model I was charged with creating a hybrid B2C inside sales/customer service division, going from whiteboard to a fully-launched team in only eight weeks.• Designed the processes for handling inbound renter leads, booking tours, reminding renters of their upcoming tours, and confirming tours• Architected and oversaw the implementation of Salesforce and an automated phone system to process large volumes of inbound/outbound calls• Hired and trained team and the day-to-day operational management• Oversaw the renovation and outfitting of 3,800 sqft of new office space, completing the project $114K under the original GC’s proposal -
Director Of Product, SupplyApartment List 2013 - 2013San Francisco, California, UsPrimary responsibility was to increase rental listing count. Built new B2B data partnerships and a large-scale manual listing curation process, employing a team of 15 data researchers and 18 callers. Increased listing count 92% in six months, taking Apartment List to #1 in listing count in 72 of the top 100 largest US cities vs Craigslist, Trulia, and Zillow. -
Project LeaderThe Boston Consulting Group 2005 - 2013Boston, Massachusetts, UsProject Leader (March 2012 - April 2013; Los Angeles)Consultant (February 2008 – June 2008, August 2010 – March 2012; Copenhagen, Los Angeles)Sponsored to business school (August 2008 - May 2010)Associate (August 2005 – January 2008; Atlanta, Copenhagen)---------Led all or part of six project teams, primarily in technology. Select experience includes:Strategy in technology: - Created video game market-entry strategy for a global consumer electronics company, including the target market, high-level product design, consumer-facing and back-end technical/business infrastructure, and an implementation plan. Led team of three in effort. - Assessed strategic turnaround options for a large legacy internet company. Coordinated the opportunity identification/sizing activities of a team of five, uncovering $1-2B in revenue growth from bolstering core products and several multi-hundred-million dollar opportunities in adjacent spaces. Complex and creative analysis: - Led team of four in pricing/trade strategy assessment for global consumer goods company by creating a new diagnostic approach. $20-40M+ in opportunities identified in pilot category analyzed. - Identified and prioritized cost-reduction options at a global quick serve restaurant across all major aspects of store operations. $15-20M of annual cost reduction was achieved immediately as a result of the findings with a further $50-90M/yr reduction identified. - Projected antitrust implications of proposed merger during an airline hostile takeover defense. Module was the cornerstone of a quick, successful defense.Financial analysis and business valuation: - Valued client/competitor businesses for two proposed joint ventures. Combined this with competitive intelligence to build comprehensive negotiation strategy for successful joint venture creation. - Evaluated strategic outlook of target companies for private equity firms in three due diligences.
Brent West Education Details
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Harvard Business SchoolMaster Of Business Administration (Mba) -
Georgia Institute Of TechnologyMechanical Engineering
Frequently Asked Questions about Brent West
What company does Brent West work for?
Brent West works for Ford Motor Company
What is Brent West's role at the current company?
Brent West's current role is Building new technologies and businesses.
What schools did Brent West attend?
Brent West attended Harvard Business School, Georgia Institute Of Technology.
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