Built and launched an online fashion boutique offering affordable women’s clothing for life’s most fun occasions: www.fryngeboutique.com- Designing and maintaining Shopify ecommerce website- Deploying omnichannel marketing strategy to drive sales- Monitoring and forecasting industry trends for optimal positioning- Managing all boutique operations including inventory buying, customer service, and order fulfillment

- Built partnership with Room Service Virtual Music Festival, project-managing Engineering & Design teams to provide the first THX Spatial Audio-enabled listening experience for a virtual music event, garnering 33.1M impressions, 2.5M total views, and raising $135K for Feeding America and Sweet Relief foundations to support COVID-19 relief- Launched premium cinema product: THX Ultimate Cinema - conducted competitive research to establish marketplace positioning, built sales enablement tools to secure launch partners, crafted brand guidelines including naming, positioning, messaging, logo, and visual communications, and executed go-to-market strategy with the premiere of Avengers: Endgame at the Regency Westwood Village Theatre in Los Angeles- Managed relationships with international THX Cinema partners, optimizing partner on-boarding experience with new welcome kits, resource hub, and communication program- Managed internal and external teams (incl. film studios, cinemas, and creative agencies) in development of B2B & B2C marketing programs to drive exhibitor interest and consumer education, trial, and demand for THX Cinema experiences- Allocated $500K+ budgets and external vendors for exhibition at major industry trade shows including CES, CinemaCon, and CineAsia- Advised internal teams as well as external partners & clients on THX brand integration in all outward facing marketing & PR initiatives

- Crafted brand strategy and architecture across multiple lines of business (Cinema, Home, and Mobile) to create a cohesive product ecosystem- Defined an integrated content strategy and wrote engaging, nuanced copy for use across social media platforms, corporate website, email newsletter program, and blog- Oversaw partner marketing initiatives for THX Certified Products, collaborating with clients and internal production teams on brand integration- Managed event planning logistics and marketing campaigns for international trade shows and partner events- Managed 2,500-member Technician Training program and web portal

- Managed website and social content strategy across multiple platforms including complete website rebuild- Wrote and distributed company newsletter and email campaigns- Designed & sourced promotional branding merchandise for employees, partners, and public online store- Conducted market research for analytics and content distribution- Tracked marketing department budget and spending

- Organized and executed social events with live performances by local artists with professional lighting, sound, staging, and infrastructure- Launched successful crowdfunding, marketing, and sales campaigns for regularly sold-out events- Managed and negotiated vendor relationships to secure professional services and sponsorships

- Managed and expanded social media presence across three main platforms- Conducted and analyzed research in water conservation and wrote original content for corporate site- Strategized and communicated with industry influencers to generate brand and product exposure

- Planned and executed integrated product sampling missions for brand and product exposure- Researched target audience behavior and consumer market opportunities- Provided communicative support for sales function- Reported consumer feedback to inform product development strategy

- Researched education topics and fundraising contacts- Wrote news articles for company website- Managed four social media outlets and designed a volunteer blog using WordPress- Assisted in positioning the Trust's image to the education community- Worked with elementary-high school students in both on-site and in-classroom projects

- Organized and managed documentation and supplies- Planned and scheduled program activities- Supervised children ages 4-11