Flashpoint Safety Systems is dedicated to enhancing the safety and reliability of lithium-ion battery systems in residential settings. We envision a future where homeowners can enjoy the benefits of renewable energy without the looming risk of battery-related hazards.We provide an unparalleled level of protection against the dangers of thermal runaway in lithium-ion batteries through our cutting-edge safety sensor technology. We are dedicated to safeguarding lives, property, and peace of mind for battery system owners across the nation.

Clients of note: First Merchants Bank, AEP, Wizard World, Outlook Media, AASR: Valley of Columbus and othersAs a Marketing Expert & Creative Leader I work with businesses and industry professionals on a daily basis to develop custom marketing strategies & craft state-of-the-industry technology solutions based on specific needs and forecasted goals. Along with original creative work for TV, print publication, brand identity, product packaging, web or just adding new life to existing marketing efforts, I help my clients realize their true potential.• Marketing Strategy Development/Consulting• Search Engine Marketing (SEM)• Search Engine Optimization (SEO)• Content Marketing - Creating high quality content• Email Marketing• Social Media Marketing• Data Analysis• Graphic Design• Video/Photography Production• Motion Graphics• Site Optimization• Link Building• Conversion Optimization• Web Design• Consulting

Leaning in with a data-driven, test & learn approach, I develop and implement targeted, multi-channel strategies for all digital marketing channels. In addition, I lead and work extensively with teams of SEO, PPC, Social Media, and Content Marketing specialists on all corporate marketing initiatives. Using analytical insights, I develop a more accurate 360 view of our customer, which in turn, is used to develop unique email campaigns, content strategy, social media strategy, SEM, SEO-friendly copywriting, creative assets, influencer marketing and content amplification.Key Responsibilities:• Examine customer data insights to thoroughly gage past performance and accurately forecast future activity• Establish & Managing channel budgets and leveraging analytics to drive ROAS and ROI.• Own and manage relationships with core platform vendors, agency partners and external partners.• Report on insights for all digital marketing activity, including weekly/monthly dashboards.• Serve as the key contact between IT (Platform owner) and Digital Marketing (Business owner) and drive & evolve platform evolution to meet company goals & expectations.• Developed digital advertising strategy in partnership with leadership team based on company strategic pillars and goals (branding, engagement, sales, acquisition, etc.) using email and mobile.• Apply & maintain a customer-first approach (CRM) to marketing channels, including one-to-one personalization and segmentation to marketing strategy.• Lead discovery efforts for potential new technologies and channels to expand marketing reach and optimize spend.• Coach and mentor team members to help develop technical skill-sets and grow professionally.• Develop and implement “Test & Learn” strategies for expanding paid programs in a profitable manner.

• Serve as project lead on a high-performing digital marketing/ecommerce team that forged strong cross-functional relationships between Analytics, Editorial, Merchandising, Creative, SEM, SEO, Interactive, Mobile, Social and Email Marketing divisions.• Profitably acquire new customers through digital advertising and PR, social media, SEM, SEO, display advertising, retargeting, remarketing, and other online marketing programs• Evaluate, recommend and implement internal technical improvements and also advise when to engage external partners to enable clients to deliver industry leading sales growth by best in class digital execution.• Drive primary research, analytics and analysis to present key insights and business implications to client Marketing teams. Recommendations result in direct tactical campaign efforts or guidance to strategic business decisions.• Provide lead digital Innovation guidance to proactively identify approaches to new marketing trends.• Create targeted CRM campaigns leveraging segmentation data to drive brand conversion• Lead on execution of email campaigns including: HTML coding, mailing execution, setting expectations, maintaining quality control, managing the deliverables and meeting deadlines • QA/approve all email campaigns to ensure that the creative, copy and functionality are correct• Assign and verify appropriate tracking analytics tags• Collaborate effectively with internal partners, clients and 3rd party vendors throughout the execution of each campaign • Review tactical execution of campaigns to assure expected strategic results are achieved • Make recommendations to Email Manager around strategy and approach • Assist in managing expectations and communications with Email Service Provider(s)• Stay current with industry standards and best practices involving CAN-SPAM, Deliverability and Data Hygiene• Advise on business development and growth strategies with all ecommerce, technology and marketing agency partners

Helming PA’s creative team, it was my responsibility to coordinate with our marketing staff to efficiently meet company and client needs with clean aesthetics and innovative style. Daily, I would design for print marketing, retail packaging and web. As well, I worked with staff and manufacturers to create advertising and product designs which created a fresh eye-catching appeal.