Lisa Westerfield Email & Phone Number

Atlanta, Ga, Us

Change Management, Business Readiness and Change Communications lead for Global Supply Chain, Global Finance and Digital Transformation teams in North Highland's retail/beverage industry and life sciences clients.North Highland is a global consulting firm that has changed the model of how a consultancy serves its clients. We hire experienced talent who live and work where our clients live and work, leveraging our global network of service area expertise. As a result, we achieve exceptional results for some of the most recognizable names in the world.We help business, government and non-profit clients define strategies, streamline operations, empower people, integrate suppliers, leverage technology and maximize customer interaction. Our innovative approach coupled with client-centric delivery sustains successful, long-term relationships by helping clients achieve their business objectives again and again.For more information, visit www.northhighland.com.

Alameda, Ca, Us

Change Communication consultant for Fortune 100 companies specializing in IT implementation, procurement/BPOs, global organizational design, leadership alignment, mergers and learning & development programs. Recently led communications effort for global footwear and apparel brand Product Lifecycle Management (PLM) implementation. Led project team on a global technology implementation, OCM and Communications for global airlines cargo division. Recently, led COVID-19 communications efforts for organization of 18,000 essential workers, which included emergency response strategy, new processes and protocol, business continuity and employee engagement.

New York, Ny, Us

Led Fortune 500 accounts in Reputation Management, Consumer PR, Public Engagement and Corporate & Community Relations. Recruited to lead team of Sports, Entertainment and Tourism professionals. Grew to become a revenue impact team managing business across offices and practices for this lead global PR agency (clients included HEAD, Iberostar, The Recording Academy, Delta and Darden). Promoted twice during tenure.Managed team of six to nine. Oversaw day-to-day operations for practice. Created and ensured adherence to client and internal budgets. Created opportunities for staff development and peer mentoring. Identified, cultivated and led new business development resulting in several key wins, including Walmart, Nissan and GE.

Nashville, Tn, Us

Led leisure marketing and communications for the hospitality division. Managed team of nine, plus agency team. Developed and implemented marketing plans, media strategy and budgets. Responsible for print, television, radio and outdoor advertising, marketing and PR. Developed materials and programs to raise industry, enterprise, and executive profiles. Leveraged marketing campaigns for property events.

Led campaigns, brand launches, corporate PR and crisis management for Captain D's restaurants, and managed corporate programs for Shoney's restaurants and the company's distribution and manufacturing divisions. Established media policies, generated media coverage, developed satellite broadcasting programs for employees in the field, managed website content and wrote financial communications for executives. Coordinated with legal and real estate teams for site openings and closures. Managed crisis communications and litigation issues including food-borne illnesses, homicides and one of the largest discrimination lawsuits in history. Launched the "fast casual" dining concept for Captain D's.

Led media relations, advertising, sponsorships and promotions for The WB affiliate WNAB-TV, a start up station which went from zero programming to 68 rated programs, with more than 100 percent increase in HH in 1996. Established worldwide awareness for nine companies specializing in digital broadcasting, production, technology and storage. Reported to founders of Home Shopping Network, Roy and Richard Speer.

Nashville, Tn, Us

Managed PR programs and served as spokesperson for Opryland Themepark and Opryland Hotel. Obtained national and international media coverage for ride openings and attractions.

Managed media and community relations programs for the Central Florida group of theme parks, including Silver Springs and Weeki Wachee. Wrote all press materials, produced VNRs, SMTs and b-roll, and managed on-location movie production in the parks, including ABC's Wide World of Sports High Dive Championships.

Traveled with Airship Shamu Sea World blimp and organized aerial camera facilities for NASCAR, NFL and MLB games. Coordinated national promotions with partners such Purina, Wendy's and McDonald's.

Bachelor Of Science, College Of Business/Marketing Degree

Education record