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Product and Design leader with 15 years of experience in Product Development, AI and Creative leadership. Working with technology companies and startups to create a positive impact.
Setset Ai
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Co-FounderSetset AiNew York, United States
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Growth Team LeadRunway Jan 2023 - Jan 2024New York, UsLeading cross functional teams to improve activation and subscriptions across all Runway tools and platforms. We achieved 54% subscription increase in the first 6months, inspiring a company wide culture of bold experimentation by showing learnings (good/bad), identifying highly converting UX patterns, and improving testing infrastructure. -
Product Design LeadRunway Jun 2022 - Jan 2024New York, UsDesign is how we imagine the future at Runway. I joined the product design team to bridge the gap between product, growth and design. I co-lead Product Design with our design founder. I identify team needs and challenges, recruiting, establishing design culture, and growing our current talent.
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Product LeadRunway Jul 2021 - Jun 2022New York, UsProduct strategy, market + customer research and execution. As the Product Lead, I shaped the product strategy for video creation tools together with the founders, explored product opportunities. I also established and lead product planning rituals, and supported the team to experiment, learn and align efforts with customer needs. 90+ user interviews during the first 6months. 4x yearly growth.
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Product Design & Strategy — ContractorFreelance Nov 2020 - Nov 2021Working with startups and technology companies to solve product and design challenges. Designing new digital products, developing organization and product strategy.
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Startup Investment Manager, Doberman ForwardDoberman Mar 2018 - Nov 2020Stockholm, Stockholm, SeForward is the VC arm at Doberman. We invest in technology companies with a work-for-equity model to solve early-stage design and product challenges. I work closely with our US investments to identify growth opportunities and lead many of our startup engagements in my role as Product Design Director. -
Product Design DirectorDoberman Jul 2017 - Nov 2020Stockholm, Stockholm, SeApart from the creative leadership team at Doberman NYC that grew the studio from 12 to 25 people. I lead cross-disciplinary teams to solve design and product challenges, setting up companies with best practices for continuous product development. Companies included Spotify, IBM, Pearson, and many early- to mid-stage startups on the East and West coast.
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Experience Design LeadDoberman Jun 2016 - Jun 2017Stockholm, Stockholm, Se
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Product DesignerNils Westerlund Mar 2015 - May 2016Berlin, DeForemost working with technology startups to solve design and product challenges. I also worked with VCs such as Balderton Capital in London to validate investment opportunities from a product perspective and lectured on the future of design systems at NYU ITP in New York. -
Founder & CeoHow.Do Feb 2012 - Jul 2014A one million people strong DIY community for makers sharing projects using their mobile device. I created the initial product concept and co-led continuous agile product development with a super talented product team of 8 designers and engineers.We successfully raised funding from top-tier VCs including Daniel Waterhouse (Wellington Partners), Peter Read (Google Ventures), and Mr. Li Ka-shing (Horizon Ventures), and built an advisory board with Charles Adler (co-founder at Kickstarter). -
Growth InitiativesSoundcloud Mar 2009 - Mar 2011Berlin, Berlin, DeI led various growth initiatives directed by CEO Alex Ljung, to increase user uploads and community engagement. For example, we created a repeatable product format to scale community-led remix competitions that dramatically increased the number of competitions on SoundCloud. I also led the creative commons licensing initiative and bulk harvested audio samples to create the world’s largest free-to-use audio sample library. -
Early Team Member / Community GrowthSoundcloud Oct 2008 - Mar 2009Berlin, Berlin, DeI was among the first 10 people on the team SoundCloud, started the community growth team and lead various community growth experiments as well as supporting the public launch of SoundCloud.com.
Nils Westerlund Skills
Nils Westerlund Education Details
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Stockholm School Of EntrepreneurshipVenture Creation -
Stockholm UniversityBusiness Administration
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New York UniversityDesign & Technology
Frequently Asked Questions about Nils Westerlund
What company does Nils Westerlund work for?
Nils Westerlund works for Setset Ai
What is Nils Westerlund's role at the current company?
Nils Westerlund's current role is Co-Founder.
What is Nils Westerlund's email address?
Nils Westerlund's email address is ni****@****und.com
What is Nils Westerlund's direct phone number?
Nils Westerlund's direct phone number is +164699*****
What schools did Nils Westerlund attend?
Nils Westerlund attended Stockholm School Of Entrepreneurship, Stockholm University, New York University.
What are some of Nils Westerlund's interests?
Nils Westerlund has interest in Product Management, Design.
What skills is Nils Westerlund known for?
Nils Westerlund has skills like Music Production, Entrepreneurship, Music, Sound, Film, Audio Engineering, Start Ups, Sound Design, Radio, Recording, New Media, Studio Recording.
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