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Creative, Product Development, Design and Marketing. I launched multiple products that have achieved $1M+ within the first year. I have experience in product development, video marketing, connected devices, healthcare, product design and engineering, and augmented reality. Over my career I have been fortunate to learn from mentors and co-workers to develop skills in Product Development, Digital Marketing, Design (graphic, app, display), Content Creation (video and display ads), Web and App Development, and collaborating directly with developers and design teams. I truly love working with startups. I had the privilege to graduate from Brigham Young University, where I was first exposed to entrepreneurship, business, and most importantly my love of learning.
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Head Of Product ValidationVintyriLehi, Ut, Us -
Prolab StartProlab Oct 2018 - Present• Pillow Cube, GoBe Kids, Poly Platform• Incubator & go-to-market mentoring for first time entrepreneurs• Mentored 15+ early-stage founders in diverse industries (tech, product, eCommerce, service) • Prepared & launched 5 pre-order campaigns (Kickstarter, Indiegogo, website) -
Prolab CreateProlab Oct 2018 - Present• Marketing & creative consulting to validate B2C ecommerce products• Managing accounts up to $100k/month in ad spend • Designed, built, & consulted with 20+ companies on scaling ecommerce presence (video, branding, & website)
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Prolab StudioProlab Mar 2017 - Jun 2024• Makerspace, providing equipment (3D printers, CNC Machines, laser cutters) & engineering services, to foster creativity & entrepreneurship • Established relationships with educational & cause-driven organizations: including My Tech High & female entrepreneur focused organization, Braid Workshop
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PartnerDangerfield + Hawkes Jul 2021 - Present -
Creators_Byu Rollins Center For Entrepreneurship & Technology Jan 2023 - Sep 2024 -
Chief Pillow OfficerPillow Cube Jun 2019 - Nov 2020Lindon, Utah, Us• Launched Kickstarter & Indiegogo pre-order campaigns achieving $300,000+ & over 2000 backers• Drove over $1,000,000 in ARR during first year of business • Worked directly with domestic & international manufacturers to fulfill pre-orders & build inventory • Managed all internal & external operations that included a diverse team of marketers, supply chain & designers -
Director Of Digital PerformanceCreatably Jun 2019 - Oct 2020Lindon, Utah, Us -
Vp Of Marketing And DesignSeek Feb 2017 - Mar 2019Pleasant Grove, Ut, Us• Executed marketing strategy (via social media, email, video, blog, website) that generated over 200,000 app downloads and over $1 million in revenue in the first 12 months• Developed all company and product branding (logo, tone, personas, branding guide)• Designed dozens of campaigns for clients, such as, Samsung, Cinemark, Lionsgate, and Universal Pictures, totaling over $1 million in marketing spend• Managed a cross-functional team of 10 that included marketers, designers, developers, interns, and customer service representatives• Served as Product Manager, working directly with designers and developers, to communicate stakeholder’s vision -
Senior Creative And Tech CoordinatorOwlet Baby Care Jun 2014 - Mar 2017Lehi, Utah, Us• Designed and developed ecommerce site; a channel that generated $19 million in revenue in 2016• Co-Produced marketing video that garnered over 8 million views• Created digital and print marketing assets (videos, banners, ads, trade show assets) that aided in the increase of sales from $30,000/month to over $1.5 million/month• Managed photographers, videographers, and freelance developers as the company and creative needs grew -
Marketing CoordinatorOwlet Baby Care Jan 2013 - Jun 2014Lehi, Utah, Us• Played a central role in a crowdfunding campaign that yielded over $200,000 in pre-orders • Received mentorship from RGA designers at the accelerator program, Techstars IoT Accelerator• Setup marketing channels, ecommerce website, customer service, and social media channels• Created marketing assets (ads, video, web design, photography) • Organized and deployed successful strategies for Google Analytics/AdWords, affiliate marketing, email marketing to a list of 100k+ recipients, and marketing research
Westin Dangerfield Skills
Westin Dangerfield Education Details
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Brigham Young UniversityExercise Science And Business
Frequently Asked Questions about Westin Dangerfield
What company does Westin Dangerfield work for?
Westin Dangerfield works for Vintyri
What is Westin Dangerfield's role at the current company?
Westin Dangerfield's current role is Head of Product Validation.
What is Westin Dangerfield's email address?
Westin Dangerfield's email address is we****@****ail.com
What is Westin Dangerfield's direct phone number?
Westin Dangerfield's direct phone number is +180169*****
What schools did Westin Dangerfield attend?
Westin Dangerfield attended Brigham Young University.
What skills is Westin Dangerfield known for?
Westin Dangerfield has skills like Social Media, Market Research, Spanish, Marketing, Customer Service, Public Speaking, Seo, Facebook, Microsoft Excel, Microsoft Office, Sales, Powerpoint.
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