Managed the existing skincare portfolio (28+ SKUs) to further optimize product formulas or packaging based on consumer feedback and sales growth. Deliver new go-to-market strategies for upcoming brand launches, including sampling, promotions, influencer relations, and other organic / paid marketing needs.Assisted in developing high-quality, innovative Korean skincare products with a priority in speed and data- driven innovation.Responsible for creating all copy writing development on new product launches, pricing strategy, calendar, and SEO for all Amazon/ULTA product pages.Collaborating cross-functionally with key stakeholders in the US & Asia across R&D, supply chain, sales, creative, copy, and social marketing. Identifying new global growth opportunities and researching global market trends analysis monthly on over 30+ brands to aid in new product innovation.

Supported the CEO through daily marketing, administrative, communication, & schedule management tasks. Also aided in helping launch the flagship skincare product “Sk1nHack3r” through highly-effective launch parties, outreach campaigns, and digital marketing.

Improved lead generation both online + in-person by elevating the outreach material and creating a compelling brand presence for Dr. Robert H Cohen. Successfully did this through executing digital marketing efforts, tracking consumer trends, research, and creating a trust-based customer relationship by rapidly addressing concerns. Responsible for handling daily administrative tasks such as schedule management, website/social media, and all client-facing communications.

Led a 3-5-member product development intern team, assisted in product development efforts by regularly testing and providing feedback on unreleased/in-development beauty products. Also worked on developing product storylines and coming up with the copywriting for product launches.

After moving to Los Angeles for FIDM,I switched to freelancing Makeup Artistry for more flexibility with my schedule.

Served thousands of clients per week at the #1 MAC store in AZ. Grew customer engagement by soliciting signups for in-store events and representing MAC at tradeshows; tracked customer preferences. Provided cash handling and team management support.Generated Thousands of sales leads per month by effectively promoting products through new collections and events; maximized customer satisfaction by recommending needs-based products. Minimized customer attrition by offering alternative products that addressed complaints.

Consulted for different brands such as Fashion Nova, Skindinavia, Makeup Geek, and Fit Tea to boost sales by creating effective marketing campaigns through high-profile influencers and their social media platforms; In charge of marketing budgets for the influencer campaigns and contracts as well.Also assisted in managing all social media platforms including Instagram, Facebook, TikTok, YouTube, Snapchat, Pinterest, and Twitter. Aided in company growth by providing employee referrals. Fostered a positive work environment by encouraging personnel collaboration

Successfully delivered on budget a $15K office/showroom redesign project for a product development packaging company; created a visually-appealing and comfortable environment; elevated visual merchandising and product display.

Fusion Models is a boutique model agency with a high-end board of women and men. During my time at Fusion Models, I successfully booked photoshoots, experienced different cultures through travel, and the opportunity to walk fashion shows such as NY Fashion Week!

The Agency Arizona is a top modeling & talent agency representing models, actors, influencers, photographers & artists in Phoenix, Arizona. During my time at this Agency, I successfully booked photo shoots, TV commercials, public appearances, magazine covers, and the opportunity to walk fashion shows including LA, NY, and AZ Fashion Week!

Responsible for opening and closing the store, handling operational procedures, assisting cashiers, providing customer service, keeping the store area well maintained, and performing various other administrative duties.

In charge of greeting customers, providing customer service, style expertise, ringing up and checking out customers, working closely with customers to determine their needs, address any potential concerns, and recommend the right solutions.

I'd offer my help and service in any way I could at different shelters around the Phoenix Valley, such as UMOM, Phoenix Dream Center, and HomeBase Youth Center.