Weston Owen Email and Phone Number

Lead the company's public and media relations initiatives through traditional earned media, socialmedia, webinars, interviews, speaking engagements and public outreach.Expand and nurture relationships with top-tier media personnel, ensuring favorable coverage andstaying top-of-mind for relevant contribution opportunities.Secured over 1,400 known media placements through pitching, collaboration and press releasedistribution, for an estimated earned media value of ~$25M.Strategize, draft and report analytics for all corporate social media content, growing channelfollowing by over 150% with over 3 million impressions and nearly 250K engagements.Identify, compose and submit applications for thought leadership opportunities, speakingengagements and award entries at the local and national level.Develop corporate voice in accordance with each business segment and create outbound emailcampaigns and website copy for lead generation and brand awareness.

In my role with FleishmanHillard’s Brand Marketing team, I helped develop and execute fully integrated marketing campaigns leveraging traditional, social and digital media to promote client products, introduce consumer education initiatives and engage both general market and segment-specific consumers in impactful ways. I engaged with and maintained favorable relationships with clients while developing market-specific content and collateral to further sales and drive consumer awareness.

Led company initiative for securing media coverage for both corporate Nueterra and the ASCs, hospitals, physical therapy centers and physicians Nueterra partners with. Also served as copywriter for designated healthcare facility accounts, drafting full spectrum of marketing and promotional collateral for promotion, doctors, facilities and specialties. Composed press releases highlighting announcements for our corporate facilities, physicians and healthcare centers within the Nueterra family. Also collaborated with the marketing team to develop and strategize content for promotional collateral for Nueterra and partnering healthcare centers.Identified and pitched editorial opportunities to key healthcare journalists to help further corporate goals and initiatives and assisted with the development and implementation of brand stories for Nueterra’s social media channels (Facebook, Twitter, LinkedIn, long-form blog, etc.).

Managed public and media relations for Garmin's marine segment while building, maintaining and growing key relationships with top-tier media outlets. Composed press releases for worldwide distribution, publicly announcing new products. Developed brand stories, content and product editorial for Garmin's social media channels (Facebook, Twitter, Instagram, YouTube and long-form corporate blog).Served as a liaison with Garmin's business segment to execute PR strategies and programs aligned with segment goals. Identified opportunities and provided products and editorial coverage for journalists (national, consumer, tech, local and blogger) for publishing. Coordinated and planned multiple media and journalist events, such as on-the-water demonstrations, in New York, Miami, Fort Lauderdale and more.

Managed and developed relationships with over 130 small-to-medium sized vendors and contacted pre-existing dealers to suggest, advise and proactively sell Garmin marine products. Drove sales of nearly $750,000 in 6 months with existing accounts and exceeded sales goals by 120%. Worked within a team to reach monthly sales goals and quotas.

Handled and oversaw key dealer accounts to ensure needs and demands were met while continuously developing and cultivating strong relationships. Served as a day-to-day contact for selected key dealers and assisted them via email and phone with orders in a timely manner.