Independent consultant providing ecommerce & marketing solutions for enterprise and small businesses.

• Managed Amazon marketplace for Myers Tire Supply including portfolio expansion, inventory management, content and advertising resulting in sales of $7MM and 46% YOY growth• Launch and develop a new consumer brand of hand tools targeting the home mechanic and DIYer including product development, branding and product content

• Manage and lead the external ecommerce experience workstream for a complete order-to-cash system transformation by approving functionality, managing testing and leading commercialization for Edgepark.com customers• Lead the at-Home brand and design team to provide consistent brand experiences for our B2B and B2C customers through improved and refreshed value-proposition and clean design.• Establish the strategy and business case for implementing a digital asset management tool

Drive brand awareness, trial and loyalty through execution of comprehensive digital communication strategies that include advertising, digital media, content marketing, and consumer engagement and integrated into marketing automation and CRM platforms. Lead digital marketing strategy and development, media-buying and execute go-to-market plans that support business objectives and goals and sales and marketing strategies, including A/B testing, marketing analytics , and optimization of digital marketing campaigns by working with internal partners, agencies, vendors and suppliers to build best-in-class digital marketing and media buying capabilities.

• Manage and support digital marketing initiatives; including the PURELL consumer market and new product launches.• Manage the creation, execution and maintenance of detailed digital marketing campaigns, including conceptualization, content development, production, media buys, and measurement and optimization.• Support the ecommerce sales team with operations, marketing and products. Leveraged national campaigns with ecommerce partners.• Establish and report on qualitative and quantitative measures across various digital marketing touch points within a campaign and across multiple campaigns.• Research and evaluate new media partners and tactics.

• Supporting the eCommerce function for key customers and consulting throughout the enterprise on best practices• Manage the eCommerce product portfolio assortment commercialization process to target desired markets through developing right-sized packaging, SKU bundles, and product innovation.• Manage marketing and eCommerce content development for new product launches on key eCommerce partner sites• Product Forecasting• Marketing Campaign Analytics• Web Analytics

• Responsible for management and analysis of all direct to consumer web marketing data and campaigns including: organic search, Search Engine Optimization/Search Engine Marketing programs and results, paid keyword search campaigns and results, social media programs, and other online or mobile applications that are designed to drive website traffic and support the website’s brand.• Analyze and understand Dealer Tire consumer website navigation, search preferences, consumer and vehicle profiles.• Develop key metrics and reports to be shared with various Dealer Tire stakeholders including cost per click, cost per visit, cost per sale, average online sale, referral maps• Share and interpret data so that all stakeholders involved with direct to consumer efforts can adjust and capitalize on market changes and opportunities.• Involvement in supporting and managing key company direct to consumer initiatives.• Assisted in launching RightTurn - an new internet company to allow consumers to purchase tires online.

• Analyze and monitor consumer’s purchasing behavior when shopping forreplacement tires as well as the tire replacement market for the new vehicledealer’s Fixed Operations• Manage primary research for current and new business as well assecondary research on competitors and automotive trends• Provide regular analysis and reporting on current state of business as wellas national trends for the replacement tire market• Analyze market potential for service and parts departments and makerecommendations to upper management• Manage customer contacts for monthly newsletters as well as customerwebsite usage analysis

• Assisting team in all areas of product implementation, compliance,functionality and profitability• Involved with product enhancements, ensuring service standards, andmanaging our programs and business relationships• Primary underwriting and analytical support for 10 agencies• Worked in teams to implement two new lines of business, 20 new AutoCompanion and RV states, and updates to existing lines of businesses andstates