Weston Rothchild Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

• Leverage extensive SEO skillset to write and optimize blog articles that enhance search rankings and user engagement. • Improve website content, including meta tags, headers, and images, to further boost online presence for multiple search engines.• Create and publish numerous SEO-rich and educational content for notable clients, all of whom are non-profits.• Conduct thorough keyword research and competitive analysis to inform content creation and ensure alignment with current search trends, increasing organic traffic and improving keyword rankings across targeted niches.• Closely collaborate with marketing teams to align SEO strategies with broader campaign goals and company objectives.

• Deftly facilitated campaign development and A/B testing to create impactful B2B lead generation marketing campaigns. • Thoroughly analyzed ad performance, audience behavior, and conversion rates, and compiled findings into reports presented directly to senior management and clients and were used to optimize campaigns’ outreach initiatives, budget allocation, and creative initiatives.• Regularly organized and led meetings with clientele to present and discuss performance reports on clients’ campaigns. • Maintained close communication with clientele to fully understand their marketing objectives and develop campaign strategy accordingly.• Initiated close collaboration and mentorship with fellow media team members to maximize brand visibility and ensure total support of established company objectives.

• Conducted effective A/B testing to build compelling campaigns that further enhanced brand visibility and online presence for multiple clients. • Analyzed audience engagement, conversion rates, and ad performance to inform the optimization of targeting parameters, ad creatives, and budget distribution. • Liaised directly with both fellow team members and clients to ensure campaign development and performance were cohesive and supported client goals.• Interpreted performance data to create and present campaign reports to upper leadership and clients.• Collaborated and guided media team members throughout the creation of ad images, videos, and copy to optimize campaign development and strategy.• Primarily managed clients’ ad accounts, but occasionally managed their social media accounts.

• Executed successful A/B testing, analyzed audience engagement, conversion rates, and ad performance, optimized targeting criteria, ad creatives, and budget allocation, and built campaigns to boost brand visibility and online presence.• Communicated directly with team members and clients to ensure that campaign development and performance align with client objectives.• Analyzed performance data to generate and present campaign summary reports to senior leadership and clients.• Worked with and provided guidance to media team members to enhance campaign development and strategy.

• Specialize in lead generation, and eCommerce marketing across multiple platforms, primarily Google and Facebook ads, for diverse clientele.• Develop and facilitate clients’ marketing strategy, funnel building, ad creation, and automation according to stated client goals.• Closely communicated with clients to understand their campaign objectives and customized marketing strategies accordingly. • Regularly optimized ad campaigns by conducting thorough A/B testing, performance analysis, and budget adjustments.• Scaled campaigns in alignment with client goals by consulting data to drive decision-making and to inform refinement of audience targeting, workflow automation, and ROI maximization.

Phoenix, Arizona, United States