Sue Weston (Formerly Sanford) Email & Phone Number

Suffolk, Va, Us

Greater Seattle Area

Upstart Group is a marketing firm on a mission—to develop the momentum that companies need to grow, increase market share, and attract game-changing mergers or acquisitions. In fact, we’ve built our firm for flexibility, enabling executives to align their vision with marketplace needs, adapt to changing conditions, bring innovative offerings to market, and create demand.

Greater San Diego Area

CUSTOMatrix is a professional services firm that helps closely held and family owned businesses build healthy, growing and resilient businesses that deliver successful futures.

Greater Seattle Area

Upstart Group served as acting VP of Marketing for pre-launch, launch, and post-launch of their new online membership services. - Develop a framework for corporate/product positioning and messaging- Strategic marketing and launch plans (pre-launch, launch, and post-launch) - Build supporting market awareness and demand generation campaigns, including go-to-market planning and execution- Manage ongoing marketing including product development, marketing, web site, content… Show more Upstart Group served as acting VP of Marketing for pre-launch, launch, and post-launch of their new online membership services. - Develop a framework for corporate/product positioning and messaging- Strategic marketing and launch plans (pre-launch, launch, and post-launch) - Build supporting market awareness and demand generation campaigns, including go-to-market planning and execution- Manage ongoing marketing including product development, marketing, web site, content development, public relations, social media marketing, product testing, channel development, and product launch. Show less

Oversight of Marketing Strategy, Branding, PR, Advertising & Events – Develop and execute marketing plans to drive admissions for educational institution. Create marketing strategy and communications, PR plans, advertising, branding, cross-divisional communication protocols, vehicles and messaging for internal and external marketing. Develop and control annual marketing budget. • Provided change leadership and developed positive community perception. Drove strategic re-branding and messaging… Show more Oversight of Marketing Strategy, Branding, PR, Advertising & Events – Develop and execute marketing plans to drive admissions for educational institution. Create marketing strategy and communications, PR plans, advertising, branding, cross-divisional communication protocols, vehicles and messaging for internal and external marketing. Develop and control annual marketing budget. • Provided change leadership and developed positive community perception. Drove strategic re-branding and messaging marketing initiative. Increased student inquiries by 374% in 3 years. Show less

Bellevue, Washington

Trusted Advisor to CEO & Board of Directors of this Startup Company. Advised CEO, Board of Trustees, VP of Sales and Administrative Director and participated in strategic planning and development of company through initial brainstorming, resource identification creation, and formation of the company. Participated in product development and identification of viable markets. Supported development of investment offerings, materials, pitches to investors, and marketing the company. Supported… Show more Trusted Advisor to CEO & Board of Directors of this Startup Company. Advised CEO, Board of Trustees, VP of Sales and Administrative Director and participated in strategic planning and development of company through initial brainstorming, resource identification creation, and formation of the company. Participated in product development and identification of viable markets. Supported development of investment offerings, materials, pitches to investors, and marketing the company. Supported sales of products via product meetings and discussions with potential clients. Show less

Redmond, Wa

Strategy development and execution of marketing programs, which promoted OEM partner solutions to enterprise-based customers. Participated in developing and supported execution of the CIO Summit, a yearly event focused on CIO’s from Fortune 500 companies. Managed a multi-million dollar budget. Managed staff and cross functional partner marketing teams comprised of product management, OEM, consulting, and other related divisions as needed, working closely with counterpart teams in OEM hardware… Show more Strategy development and execution of marketing programs, which promoted OEM partner solutions to enterprise-based customers. Participated in developing and supported execution of the CIO Summit, a yearly event focused on CIO’s from Fortune 500 companies. Managed a multi-million dollar budget. Managed staff and cross functional partner marketing teams comprised of product management, OEM, consulting, and other related divisions as needed, working closely with counterpart teams in OEM hardware companies such as HP, Compaq, DEC to create and execute nationwide joint marketing programs. Promoted customer success stories via nationwide PR and advertising campaigns to support the Enterprise Customer Division. Worked with Division VP to develop strategy and creation for executive presentations. Created speakers bureau to promote visibility in the Enterprise Market Space through executive speaker placement. Show less

Redmond, Wa

Developed and implemented marketing and communications programs to promote business solutions and applications based on Microsoft operating systems, development tools and technologies in small and mid size markets. Developed specific marketing programs for 100’s of tradeshows and events. Built program for field sales offices to leverage these resources nationwide. Created speakers bureau to promote visibility in the Vertical Market Space through executive speaker placement.

Redmond, Wa

Corporate Event Marketing - Developed marketing strategy for execution of 200+ tradeshows nationwide with exhibit marketing budget exceeding $15 million annually. Managed team of staff and vendors, worked with product divisions to develop both specific product and corporate level marketing strategies. Developed and executed Microsoft's first tradeshow marketing measurement program to track the effectiveness of $15 million being spent; program provided impact measurement, audience metrics… Show more Corporate Event Marketing - Developed marketing strategy for execution of 200+ tradeshows nationwide with exhibit marketing budget exceeding $15 million annually. Managed team of staff and vendors, worked with product divisions to develop both specific product and corporate level marketing strategies. Developed and executed Microsoft's first tradeshow marketing measurement program to track the effectiveness of $15 million being spent; program provided impact measurement, audience metrics, and other critical data. Developed lead management and tracking program with regional sales offices. Developed and executed corporate and product brand programs across all tradeshow marketing activities as branding strategies evolved. Show less