Sue Sanford successfully partners with clients to develop and execute marketing strategies which increase revenues and expand market share. She has a proven history of running cross-functional teams and is a strategic thinker with a strong understanding of business. With her deep empathy and passion for building relationships, Sue is an inspired, innovative marketer and team leader. In her 25+ years in marketing, Sue has developed strategies, managed campaigns, and launched dozens of B2B programs for Microsoft and other high-growth companies.As CEO and Co-Founder at Upstart Group, Sue works with clients to understand their long term strategic objectives, short term annual business and sales goals, and develop marketing strategies to drive results. Clients work with Sue and Upstart Group to:- Solve big-picture challenges around markets and strategy, as well as tactical issues of implementation- Develop marketing and sales programs to grow revenue - Grow, increase valuation, and prepare for potential mergers and acquisitions - Implement flexible teaming arrangements for ongoing marketing support or accomplishing a single project.During her tenure at Microsoft Sue led the development and execution of marketing programs to promote Microsoft partner solutions to enterprise level customers. She managed staff and cross-functional partner marketing teams from product management, OEM, consulting, and other related divisions as needed. Sue worked closely with counterpart teams in hardware companies such as HP and Compaq to create and execute nationwide joint marketing programs. Sue enjoys volunteering in her community. She serves as a treasurer for a local 4H group, and as an advisor for CORE Theatrics, a local youth theater program. She is also a volunteer judge for DECA, a marketing and leadership program for high school students.Specialties: Marketing Strategy and Management, B2B Growth Strategies, Marketing Services Implementation