Tim Weston Email & Phone Number

Henley-On-Thames, Gb

Suwon-Si, Gyeonggi-Do, Kr

Leading a new unit to introduce marketing excellence and innovation across the European region• Successful e2e delivery of cross category direct to consumer integrated marketing programmes across 34 countries on Social Channels, Samsung.com, CRM & Samsung Experience Stores. Achieved +47% growth, 107% of revenue target - $275M delivered to the business • Created and developed innovation lab piloting and rolling out new Go to market pilots & propositions and designing consumer journeys. Achieved double digit growth and improvements in key metrics (traffic, conversion, orders, revenue) • Implemented and managed CSAT programme driving change resulting in 10-point NPS improvement • Strategic leadership, accountability & growth of Conversational Commerce, Small & Medium Business E-store & Employee and B2B2C partner channels

London, Uk, Gb

• Brought in to set up a new function to challenge existing ways of working and embrace innovative digital methodology and reaching customers via new channels• Created new voice of the customer strategy and rolled out across entire customer lifecycle and all brands• Launched first major new consumer product within the group for years across Lloyds, Halifax and Bank of Scotland. First to market innovative digital proposition – designed, implemented and launched within 9 months• 82 NPS achieved which is unheard of in financial services• Built a brand new team from scratch and managed out existing resource that were not good fit. Employee survey shows amazing results – score of 94 • Orchestrated major ATL and BTL successful marketing launch• Launched advanced personalisation digital communications for the big brands (Lloyds, Halifax and Bank of Scotland) including personalised consumer videos (award winning)

Responsible for creating and implementing the mobile, home and office broadband and internet connectivity product/proposition strategies and plans to help drive UKB’s business growth andmarket share in the Retail sector under the Relish brand (SME, SoHo & Consumer) and Enterprise area using UK Broadband name.Creating price plans and promotions to support the delivery of the sales and customer budget and revenues whilst optimising profit potentialLeading on-going reviews of broadband & related markets and trends/innovations globally and making recommendations and creating product roadmaps to drive the business forward Definition of best in class customer experience for all our propositions to delight UKB's customer basePeople management of propositions team

Reading, England, Gb

Creation, definition and implementation of the customer proposition and experience for ground breaking innovative outdoor wifi solution across London. Own and deliver the complete marketing plan. Brought in to look at marketing strategy for Big Data launch in Telefonica Digital.• Launched full service on time against immovable deadline (Olympics) within aggressive timescales. Achieved great PR coverage incl broadcast at very cluttered comms time period.• Facing a lack of marketing budget, successfully secured £000’s of joint marketing at no cost to O2 through effective stakeholder management and influencing across O2, local councils and multiple community and business groups. • Developed and implemented initial marketing plan and comms strategy for Telefonica Dynamic Insights, the company's new Big Data initiative, a new business across UK, Germany and Brazil. Required extensive negotiation and global stakeholder management due to sensitive nature of the product.

Reading, England, Gb

Responsible for all new products and services to the market for this new vertical area.• Created the market entry strategy for new business area including market opportunities, partnership strategy and priority segments. • Developed and launched propositions that delivered 50% uplift in revenue in first year as well as enabling NHS community staff to spend 33% more time with patients, and 80% of doctors to conduct more patient consultations• Launch of 1st app based consumer proposition achieved more than double the downloads expected• Responsible for business case and distribution strategy definition and execution. Pitched and negotiated successful deals with several new channels including leading supermarket retailers for innovative new retail proposition• Key interface into Telefonica corporate and global teams for product development. Secured central multi million pound capex funding in tough competition with other units whilst delivering tactical services locally and launching within 6 months to gain first mover advantage.

Reading, England, Gb

• Secondment to lead the turnaround strategy for mobile internet and fixed broadband in Czech Republic. (Market share had declined 30% in 3 years) Created new approach and gained CEO/board level buy in and then drove forward with the team.• Conceptualised and delivered the customer experience strategy including tariff rationalisation and simple pricing (from 12 variants down to 2), plug and play experience, and clear customer messaging aligned across all channels. The product relaunch delivered 44% improvement in gross adds.

Reading, England, Gb

• Marketing lead for major programme launches including original iPhone UK exclusive (probably the largest and most successful O2 delivery to date). This entailed leading large cross-functional teams to deliver on time a large scale. Achieved the launch within aggressive timescales (6-8 weeks) – customer reaction was unprecedented in terms of demand and adoption.• Management of O2’s award winning Xda range and data devices including leading new launches, proposition development, product withdrawal, marketing campaigns and channel support to all customer segments. Through integrated marketing, achieved 40% uplift in sales

Reading, England, Gb

• Propositions Manager - launching Picture Messaging, Wi-Fi, 3G and many innovative data propositions and tariffs• Key interface with key partners, Apple, Microsoft and the OEMs. Secured an exclusive ATL campaign for O2 from one partner for $1M ad spend. Achieved due to excellent relationship management and the ability to make decisions quickly and deliver internally (24 hour turnaround)

Redmond, Washington, Us

• Ownership of business strategy for customer and partner information, providing advice and consultancy to the sales and marketing community to support their activities.• Launched and managed marketing campaign planning service. Full lifecycle expertise including segmentation and targeting, response handling mechanisms and effectiveness. This resulted in marketing opex savings in excess of £500K within 1st year.

Reading, Berkshire , Gb

• Development & launch of Talk Unlimited, the UK’s 1st truly unmetered consumer telephony product nationally across all Telewest regions. Included a high profile TV, radio and outdoor advertising campaign as well as direct marketing to highly targeted segments. Revenues contributing over £500M p.a

Reading, Berkshire , Gb

• Driving strategic and tactical business activity across consumer and business markets, by managing CRM, marketing information and research, competitive positioning and management reporting. Set up brand new CRM systems from scratch for both B2B and B2C market providing a single view of the customer.• Strategic planning of new product launches across consumer and business markets: One of the biggest launches, the new IDA product for example, exceeded half year customer targets within the 1st month of operation.

Reading, Berkshire , Gb

• Planning and co-ordinating consumer direct marketing and sales activity to both customers and prospects, managing team of 6 direct reports.

Reading, Berkshire , Gb

• Data analysis and research for the market including adhoc and continuous market research, campaign analysis and demographic targeting