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Weston W. Email & Phone Number
Owner, SEO Consultant and Fractional Head
at
Weston Willis Consulting LLC
1 work email found
@thinkaperio.com
3 phones found area 417 and 877
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
Owner, SEO Consultant and Fractional Head
Location
Austin, Texas Metropolitan Area, United States
Who is Weston W.? Overview
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Quick answer
Weston W. is listed as Owner, SEO Consultant and Fractional Head at Weston Willis Consulting LLC, based in Austin, Texas Metropolitan Area, United States. AeroLeads shows a work email signal at thinkaperio.com, phone signal with area code 417, 877, and a matched LinkedIn profile for Weston W..
Weston W. previously worked as Owner, SEO Consultant at Lightbay Seo and Director, SEO at Truecar, Inc.. Weston W. holds Bachelor’S Degree, Marketing from University Of Missouri-Columbia.
Company email context
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*@thinkaperio.com
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Profile bio
About Weston W.
I'm a growth product and search engine optimization (SEO) professional, with nearly 10 years of experience working across a broad set of marketplaces and industries, including some of the largest brands by organic traffic volume on the web. During my time in-house and working at an agency, I've been through the gamut of search engine optimization (SEO), conversion rate optimization (CRO), and most importantly, user-focused product development. This includes market sizing, scoping, and building requirements for new shopping features and landing pages that align with an overarching product or marketing strategy. On the other end, I've led link and content-related Google manual action cleanup efforts, domain-level, and international site migration projects, and various technical initiatives. If you'd like to know more, I have provided specific examples of my work at each company in the descriptions below.In 2019, I founded Lightbay SEO, where I serve clients with a variety of needs as they pertain to organic growth (primarily SEO and CRO). If you’d like to connect about growing your business through organic search, feel free to reach out to me: weston (at) lightbayseo.com
Current workplace
Weston W.'s current company
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11 roles
Weston W. work experience
A career timeline built from the work history available for this profile.
Owner, Seo Consultant
Lightbay is a premier provider of search engine optimization (SEO) consulting services, committed to assisting businesses in increasing their online visibility, elevating conversion rates, and fostering overall user engagement. With a decade of expertise in the field, honed through successful partnerships with some of the internet's largest organic traffic-driven domains, Lightbay has a proven track record of delivering results to our clients. Common services include:- Full Technical SEO Audits- Competitive Analyses- User Satisfaction Optimization- SEO Conversion Rate Refinement- Navigational Structure Development- Editorial Content Benchmarking & Gap Elimination- Keyword Research & Categorization- Backlink Profile Audits/Manual Action RemovalCore components for each of our engagements include:Competitor Assessments - To determine the current market leaders and devise strategies for surpassing their performance.Market Sizing and Organic Traffic TAM - We validate our recommendations with a data-based approach.Project Management and Roadmap Development - We plan and prioritize for success.Reporting - To show progress, maintain accountability, and identify additional opportunities.Connect with us at info (@) lightbayseo.com to discover more about our services.
Director, Seo
As the Director of SEO (Product/Growth), I spearheaded the development and implementation of TrueCar's first-ever SEO product and editorial content roadmaps, revitalizing organic traffic and lead generation.Accomplishments:- Exceeded FY2019 and H1 2020 channel OKR super-stretch goals for traffic, leads, and revenue.- Delivered a 90% YoY and 60% YoY organic session and revenue growth rate, respectively, in Q2 2020.- Mentored and then successfully advocated for a direct report's promotion.Example Projects:- New car marketplace product inventory pages (truecar.com/new-cars-for-sale/listings/)- Model research landing pages (truecar.com/honda/civic/)- Shopping tools such as model comparison pages (truecar.com/compare/), incentive landing pages (truecar.com/honda/deals/), and finance calculators (truecar.com/auto-loan-calculator/)- Additional SRP (product inventory pages) filters such as certified pre-owned, fuel types (e.g. hybrids), etc.
Jul 2018 - May 2020
Independent Seo Consulting
Freelance
Worked with various clients ad-hoc while taking personal time to travel and recharge.
Jun 2017 - Jul 2018
Seo Product Manager
In my role as SEO Product Manager at Zillow, I oversaw the SEO initiatives for the Rentals, Premier Agent businesses, and the keyword-driven editorial strategy. Each day presented new challenges, requiring innovative solutions to complex and often ambiguous problems. My focus was on analyzing data to make strategic decisions, driving significant growth across our product lines.Accomplishments:- Guided the effort of several organic traffic recovery projects, resulting in millions of regained organic sessions comprehensively.- From 2014 - 2016, led an organic search strategy for the Rentals product which saw average rankings growth from 5th to 2nd for apartment-related SRPs.- Contributed significantly to the development of several new content hubs including the Premiere Agent Resource Center, Renter's Guide, and Home Buying Guide.- Played a pivotal role in leading multiple site migrations (such as HTTP to HTTPs), site-wide redesigns, and informing numerous critical business decisions such as acquisitions.- Actively participated as a part of two award-winning teams during company-wide "Hack Week", an event recognizing innovative collaboration and strategy development that aligns with core business objectives.
Aug 2014 - Jun 2017
Seo Specialist
As an SEO Specialist at Merkle (formerly as a part of Rimm-Kaufman Group, RKG), I was responsible for engaging with and providing a myriad of strategic and tactical SEO deliverables to client accounts.- Clients included enterprise-level brands such as Cabela’s, Experian, and Urban Outfitters.- Conducted keyword research, backlink analysis, and comprehensive technical audits.- Delivered continuous support for addressing technical SEO issues and optimizing websites.- Successfully led multiple large-scale Google manual action removal projects.
Aug 2013 - Jul 2014
Seo/Marketing Intern
Nov 2012 - Jul 2013
Seo Intern
Sep 2012 - Nov 2012
Marketing Communications Intern
May 2012 - Aug 2012
Student Supervisor
Campus Dining Services Student Supervisor (starting Spring 2012)
Oct 2010 - Aug 2012
Work Study Student
Aug 2009 - May 2012
2 education records
Weston W. education
Bachelor’S Degree, Marketing
International Business
FAQ
Frequently asked questions about Weston W.
Quick answers generated from the profile data available on this page.
What company does Weston W. work for?
Weston W. works for Weston Willis Consulting LLC.
What is Weston W.'s role at Weston Willis Consulting LLC?
Weston W. is listed as Owner, SEO Consultant and Fractional Head at Weston Willis Consulting LLC.
What is Weston W.'s email address?
AeroLeads has found 1 work email signal at @thinkaperio.com for Weston W. at Weston Willis Consulting LLC.
What is Weston W.'s phone number?
AeroLeads has found 3 phone signal(s) with area code 417, 877 for Weston W. at Weston Willis Consulting LLC.
Where is Weston W. based?
Weston W. is based in Austin, Texas Metropolitan Area, United States while working with Weston Willis Consulting LLC.
What companies has Weston W. worked for?
Weston W. has worked for Weston Willis Consulting Llc, Lightbay Seo, Truecar, Inc., Freelance, and Zillow Group.
How can I contact Weston W.?
You can use AeroLeads to view verified contact signals for Weston W. at Weston Willis Consulting LLC, including work email, phone, and LinkedIn data when available.
What schools did Weston W. attend?
Weston W. holds Bachelor’S Degree, Marketing from University Of Missouri-Columbia.
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