Lightbay is a premier provider of search engine optimization (SEO) consulting services, committed to assisting businesses in increasing their online visibility, elevating conversion rates, and fostering overall user engagement. With a decade of expertise in the field, honed through successful partnerships with some of the internet's largest organic traffic-driven domains, Lightbay has a proven track record of delivering results to our clients. Common services include:- Full Technical SEO Audits- Competitive Analyses- User Satisfaction Optimization- SEO Conversion Rate Refinement- Navigational Structure Development- Editorial Content Benchmarking & Gap Elimination- Keyword Research & Categorization- Backlink Profile Audits/Manual Action RemovalCore components for each of our engagements include:Competitor Assessments - To determine the current market leaders and devise strategies for surpassing their performance.Market Sizing and Organic Traffic TAM - We validate our recommendations with a data-based approach.Project Management and Roadmap Development - We plan and prioritize for success.Reporting - To show progress, maintain accountability, and identify additional opportunities.Connect with us at info (@) lightbayseo.com to discover more about our services.

As the Director of SEO (Product/Growth), I spearheaded the development and implementation of TrueCar's first-ever SEO product and editorial content roadmaps, revitalizing organic traffic and lead generation.Accomplishments:- Exceeded FY2019 and H1 2020 channel OKR super-stretch goals for traffic, leads, and revenue.- Delivered a 90% YoY and 60% YoY organic session and revenue growth rate, respectively, in Q2 2020.- Mentored and then successfully advocated for a direct report's promotion.Example Projects:- New car marketplace product inventory pages (truecar.com/new-cars-for-sale/listings/)- Model research landing pages (truecar.com/honda/civic/)- Shopping tools such as model comparison pages (truecar.com/compare/), incentive landing pages (truecar.com/honda/deals/), and finance calculators (truecar.com/auto-loan-calculator/)- Additional SRP (product inventory pages) filters such as certified pre-owned, fuel types (e.g. hybrids), etc.

Worked with various clients ad-hoc while taking personal time to travel and recharge.

In my role as SEO Product Manager at Zillow, I oversaw the SEO initiatives for the Rentals, Premier Agent businesses, and the keyword-driven editorial strategy. Each day presented new challenges, requiring innovative solutions to complex and often ambiguous problems. My focus was on analyzing data to make strategic decisions, driving significant growth across our product lines.Accomplishments:- Guided the effort of several organic traffic recovery projects, resulting in millions of regained organic sessions comprehensively.- From 2014 - 2016, led an organic search strategy for the Rentals product which saw average rankings growth from 5th to 2nd for apartment-related SRPs.- Contributed significantly to the development of several new content hubs including the Premiere Agent Resource Center, Renter's Guide, and Home Buying Guide.- Played a pivotal role in leading multiple site migrations (such as HTTP to HTTPs), site-wide redesigns, and informing numerous critical business decisions such as acquisitions.- Actively participated as a part of two award-winning teams during company-wide "Hack Week", an event recognizing innovative collaboration and strategy development that aligns with core business objectives.

As an SEO Specialist at Merkle (formerly as a part of Rimm-Kaufman Group, RKG), I was responsible for engaging with and providing a myriad of strategic and tactical SEO deliverables to client accounts.- Clients included enterprise-level brands such as Cabela’s, Experian, and Urban Outfitters.- Conducted keyword research, backlink analysis, and comprehensive technical audits.- Delivered continuous support for addressing technical SEO issues and optimizing websites.- Successfully led multiple large-scale Google manual action removal projects.

Campus Dining Services Student Supervisor (starting Spring 2012)