Jon Westover 🟢 Email & Phone Number

Lehi, Ut, Us

A lot of marketers buy a Marketing Automation tool like Marketo or Hubspot to help them align with sales and grow revenue but then end up using it just for email. At Optiqs we help our customers get the most out of their technology investments by aligning their tech to how they sell across marketing and sales.We build dependable repeatable processes that grow revenue and bridge the gap between marketing and sales. We arm sales with marketing signals that matter. We give marketing clear visibility into what marketing’s working and what is not.

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Austin, Texas, Us

• Working cross-functionally wrote and launched a nurture to our free trial users which led to a 6X increase in product adoption and influenced $113,000 in ARR over the course of 4 months.• Helped lead the transition of lifecycle processes from a traditional B2B model to a hybrid Product Led Growth model. • Launched lead scoring that successfully led to $23k in additional NB pipe aside from the traditional lead flow.• Updated attribution to a simpler model via utms and campaigns in Salesforce.• Revamped our Lead Routing through LeanData which lead to cleaner de-duping, account matching, and lead routing.

Salt Lake City, Utah, Us

• Marketo Certified Expert 2018. • Mapped out a data flow and created a data upload processes to ensure data input accuracy.• Created executive-level dashboards in Salesforce that spanned the Demand Funnel from lead to closed-won bookings influenced by Marketing.• Deployed email nurture which led to a 300% increase in engagement from traditional email program.• Trained an intern which turned into a full time position as our Email Marketing Specialist.• Implemented a Lead Scoring program in collaboration with Account Development which helped ensure proper targeting.• Developed execution checklists to ensure speed and accuracy for Automation Operations.

Jersey City, Nj, Us

•Oracle Marketing Cloud Acadamy B2B Luminary. •Created an automated renewal program that processed $3.7M in under a year. •Experience setting up lead score program. •Fixed errors and correctly set up integration of Eloqua with Salesforce. •Worked with developers to integrate data imports into Eloqua from SFTP servers, API's and products.

Lehi, Ut, Us

• Executed and maintained complex lead nurture programs including decision steps, cloud connectors and automation flow. • Managed a database of over 300,000 contacts. • Designed and implemented the CASL compliance strategy. • Collaborated with developers to integrate email nurture campaigns. QA tested before they were launched.

Lehi, Ut, Us

• Co-managed Google Adwords PPC campaign of over $26,000 spend. • Pulled in $83,326 of revenue. • Identified over $10,000 a month of Ad Spend waste. • Increased ROAS to $3.98 An increase of over 220%.• Increased CTR above 2% for Search campaigns• Reduced Bounce Rate from 40% to below 20%• Designed and implemented the restructure of the entire Adwords account.

• Student Run Business that sold over $15,000 of product with a profit of 30%.• Spearheaded a social media contest that increased awareness of our brand and product from 28% to 50%.• Wrote and produced a commercial presented to 2,000 BYU-I students.• Organized with a friend “The Worlds Largest Shaving Cream Fight” in 10 days that involved over 860 individuals. Contest was mentioned on the local evening news in Idaho Falls, Idaho.• Prepared Shave and Shine’s financial statements that included the Income Statement, Balance Sheet and Cash Flow Statement.• Business received the second highest score of 96 in the IBC competition for the semester.

Orem, Utah, Us

• Salesman: Sold over $102,289 in gross sales over a 4 month period. • Goal Oriented: Set a goal which helped me to excel to sell 110 accounts in a 4 month period. • Self-motivated. Worked alone knocking door to door in pursuit of my goal. • Perseverant. Knocked for 8 hours a day receiving many no’s, in pursuit of a yes. With every no I was one step closer towards success.

• Sold over $178,865 in gross sales over an 8 week period.• Motivated and helped trained a team of 33 sales reps.• Held highest contract value in office. More than $550 a contract.

• Sold over $500,000 in gross sales over a year and a half. • Earned 1st place in a sales contest to sell a combination of gym membership and training contracts.

Bachelor'S Degree, Business, Management, Marketing

Education record