Global Business SolutionsClient: Toyota / Lexus 🚙

Partner[in]g with Tech and Streaming clients to unleash their potential on LinkedIn 🌱Extracurriculars:- FY24 Partner Champion- FY24 Insights ChampionClients: Envoy, Xactly, LinearB, Liveramp, Metadata, Pilot, Relativity, Unisys, and more.

Partner[in]g with pre-IPO startups, Tech, Finance, Commercial Real Estate, Travel, Manufacturing, and Entertainment clients to unleash their potential on LinkedIn's ad platform 🚀Accomplishments- FY23 H1: 113% - FY23 OSO “Rookie of the Year” Nominee Extracurriculars:- FY23 Remote Community Champion SoCal Lead - FY23 Partner Champion- FY23 Leadership Discussion Sessions CohortClients I've partnered with and managed across B2C and B2B audiences include CBRE, Delta, DIRECTV, Figure, Greenhouse.IO, Jellyfish, Mural, Paradox, Revalize Software, Sonos, SundaySky, Teledyne, Top Workplaces and more.

OMD | Client:  Latin America Paid Social lead across iPhone, iPad, Mac, AirPods, Watch, Apple Music, & Apple TV+Oversaw and nurtured a team of Associate Manager, Senior Associate, and Associate direct reports. Partnered with US and international counterparts to scale and promote Apple keynotes, products, streaming titles, and services.In less than a year, brought many innovations, strategies, testing frameworks, and platforms to LATAM for Apple, growing Social investment 233% YoY. Key Accomplishments: • Launched Apple advertising on Reddit in Mexico/Colombia/Chile (September 2021) • Launched ATV+ in Mexico - Awareness & Acquisition (September 2021) • Launched Apple advertising on TikTok in Colombia/Chile (July 2021) • Launched Apple Music in Mexico, beating CTR/CPC and subscription goals (June 2021) • Launched Apple advertising on Pinterest in Mexico (April 2021) • Launched Apple's first TikTok challenge in Brazil (March 2021)

Clients: Areva Martin, Add1Tbsp, The Arc, Moxie Scrubs, MixR

Clients: GoPro | Columbia Sportswear-Owned paid Social strategy and execution for GoPro and Columbia Sportswear across APAC, EMEA, Canada, and North America regions with $10MM+ QoQ, exceeding ROAS goals by 20%-Built and presented QBRs/Campaign Reporting/Tactical media plans to domestic & global clients, providing platform, targeting, & creative recommendations-Partnered closely with social partners to develop testing opportunities to help clients understand what role their media plays within the customer journey-Led a team of 4 associates/specialists/senior specialists to develop tactical recommendations, streamline trafficking with ad ops, and ensure that campaigns are set up for success

Hearts & Science | Client: HBO Max (Growth Marketing) Oversaw the successful launch of HBO Max, the streaming platform that bundles all of HBO together with even more of your favorite movies and TV series, including new Max Originals, generating 4.1 million subscribers within the first month of release. -Led paid social campaigns across Snapchat, Facebook, Twitter, and Pinterest with a 9 figure budget, to help increase traffic and the acquisition of new subscribers-Spearheaded testing across social platforms (Brand Lift Studies, Conversion Lift Tests, etc.)-Collaborated with partners and clients to develop media plans, test product betas, and ensure campaign success-Acted as liaison between Ad Ops and Marketing Science teams for trafficking and maintaining data integrity (Prisma → DCM)-Managed and onboarded assistants in the foundation of media and paid social best practices

PHD Media | Clients: HP, Carnival Cruise Line, Foot Locker, LG, UNICEF, Singapore Airlines, Enbridge-Strategically planned and lead Paid Social/SEM campaigns on Facebook, Twitter, Snapchat, Pinterest, LinkedIn, Google & Bing-Built and owned relationships with clientele, platform partners, and 3rd party data vendors -Constructed and presented tactical media plans to clients determining overall strategy, target audience, budget allocation, and platform selection-Oversaw operational tasks including reporting, pacing, client requests, optimizations, DCM tag trafficking, and Prisma billing-Managed and help onboard coordinators in Paid Social and SEM disciplines

Resolution Media | Clients: Intuit QuickBooks, HP-Lead the establishment of processes and integration between all teams (Paid Social, Digital, Strategy, Finance, and Marketing Science) for Intuit QuickBooks on Hearts & Science-Developed relationships and maintain communication with vendors and clientele -Managed over $3.1MM+ in upper-funnel paid social initiatives across QuickBooks line of business -Managed over $10MM+ in full-funnel paid social/SEM initiatives across Hewlett-Packard’s PC & Print lines of businesses-Assisted in planning, optimization, and end of campaign reporting across all objectives-Coordinated weekly client status calls and share social/search performance updates and recommendations -Reviewed weekly performance of live campaigns, ensuring KPIs are met and appropriate optimizations are implemented-Explored copy/tone testing, creative development, and vertical audience A/B testing-Created and upload social campaigns via Media Ocean/ Prisma

HyreCar is a web-based open platform that integrates the sharing economy with on-demand services. Our dual-sided marketplace allows vehicle owners to earn money on their idle assets while providing access to reliable options for drivers looking to rent cars for ridesharing services.-Shadowed business analyst in day-to-day activities such as creating queries that pulled data regarding car owner/drivers and updating database based on user request-Monitored different CRM Software to assist customers with database updates (Zoho, Zendesk) -Enhanced brand awareness through social media platforms, generating 5x increase in followers (1,000 > 5,000) within 3 months -Managed creating new content for blog and various forms of ads placed on paid social

-Developed brand awareness on-campus through 40 peer to peer conversations each week that emphasized features, benefits and advantages of services, quote prices and availability of Zipcar on or around campus -Executed on-campus promotional events that encompassed the 4 program themes to build brand affinity -Contributed to content development & data collection relevant to campus and Zipcar services -Utilized social media to display Zipcar knowledge of services, promote contests & publicize programrelated events -Circulated marketing materials and promotional items that were provided -Engaged with interested new members and lead them through the membership process

-Worked closely with a licensed financial representative, observing how that representative interacts with clients, preparing investment proposals, executing retirement and college needs analyses, and drafts correspondence-Participated in an extensive curriculum that covers topics pertinent to the financial services industry such as Asset Allocation Strategies, Mutual funds, Retirement Plans, and Business Planning

-Managed social media platforms including Facebook, Instagram, Snapchat, and Twitter-Worked on event planning with 100+ attendees per event-Raised over $2,000 from a variety of fundraising events that would be donated towards the Military Heroes Campaign-Volunteered in different philanthropic events such as Riverside’s annual Lunar Festival, Street Cleaning, and Habitat for Humanity

-Conducted research regarding nearby competing real estate companies to develop strategic ways in recruiting new agents-Worked in a small team of 4 to formulate a commission structure that appeases both broker and agent-Directed and edited footage segments to put together in sequence for a commercial

-Helped launch Crunchbutton, a food delivery service mobile app at the University of California Riverside-Worked with sales representatives and campus managers to increase sales to over 2700 orders within a year- Recruited and manage portfolios of a growing number of local restaurants from 8 to 20-Constructed marketing strategy to market Crunchbutton services via social media and weekly tabling events on campus

-Assisted and mentor students ranging from grades K-7 to enhance their skills in their core educational courses in mathematics, language arts, sciences, and other various topics- Lead students to understand difficult assignments while helping them achieve their personal scholastic goals- Supervised pickup, delivery, and schedule of over 50 students attending after school

-Performed AR and AP daily filing and data entry-Supported managers and supervisor to handle special assignments in daily operations -Handled incoming calls and office duties given by the senior VP