Francesco Bagnato Email & Phone Number

Milan, It

Milan, Lombardy, Italy

• Development Prime Video brand strategy setting the company apart from competitors, doubling the positive value of brand perception since I held the role, thanks to the new customer content consumption analysis I adopted to influence the tone of voice calibration and audience targeting.• Management of the multi-million annual marketing budget for all the activities across the organization.• Create a marketing plan that includes pricing strategies, distribution channels, and promotion tactics.• Coordinate research on consumer behaviors, attitudes, and preferences through internal data tools, external 3P data sources, ad hoc surveys and with a constant discussion with data analyst team.• Analyzing customer data such as purchase history or demographics to develop marketing strategies.• Create advertising campaign to promote new main title launches to the appropriate audience.• Development of effective pricing strategy based on market conditions and customer needs.• Establishing long-term relationships with suppliers to secure the best prices on materials needed for the company’s products or services

Milan, Lombardy, Italy

• Establish new content strategy with a 3-year perspective to align and guide Amazon Studios and Content Acquisition teams, developing a coordinated slate to serve a broader customer audience. The new strategy has strongly contributed to increasing the customer base by approximately 1 million accounts while also adding cost optimization by focusing only on content relevant to the desired audience• TV series and Movie release strategy definition to achieve program objectives and audience goals through the adoption of specific metrics, the constant title performance tracking and obstacles solving. The development of a new methodology of comedy and action genre cadence contributed to increase customer retention by +25% YoY since I held the role.• Conduct analysis of tradeoffs, financial impact and service level metrics to make optimal release schedule recommendations to L8 leadership.• Work cross functionally with the Global/EU programming Strategy team (+35 experts) to build new ways to understand and model optimizing our content portfolio for our customers across the Italian market.• Work constantly with marketing on recommending audience acquisition and retention goals on a portfolio level.• Contribution to the definition and scaling of internal tools and mechanisms (COCOA audience targeting models, QuickSight dashboards and GLC portfolio optimization) developed by the central team for local needs• Work cross functionally with the Global/EU programming Strategy stakeholders, senior leaders, creative development, content licensing team, research, production, finance, marketing and legal departments to author business documents and reports (WBR, MBR, QBR and Programming Strategic Docs) to communicate state of the business or recommend new content business initiatives and support them through execution.

Milan, Lombardy, Italy

• Responsible for defining and delivering relevant programs with broad cross-organizational and cross-regional business impact, as new cross EU SOP for campaign development and scaling in order to optimize time and resources. Thanks to the new SOP approach, campaign release time was reduced by +20% YoY.• Deliver solutions and mechanisms that resolve significantly complex problems and provide a long-term beneficial impact on a large customer segment, Amazon business and operations. The new “payment promotion infrastructure” allowed FinServ advertisers to access to a wider service offer with a “never done before” experience at global level, reducing internal resource allocation and boosting IT campaign investment by +215% YoY since the program I built was launched.• Identify and tackle intrinsically hard problems (e.g., ambiguous, extremely complicated, with little to no existing structure, have significant business or public-relations risk or potential for significant impact). During the Q2 2022 9 new customer experiences were delivered with new SOP built from scratch, allowing a global scale of activities. This improvement unlocked the business offer with an increase of +20% from EU FinServ advertisers.• Able to represent, verbally and in writing, complex decisions, tough trade-offs, and potential solutions clearly to the Leadership (L8). • I Built consensus, aligning teams toward coherent strategies. I brought clarity to complexity, probed assumptions, illuminated pitfalls, and I fostered shared understanding. Actively recruit for Amazon as well as participate in the hiring/interview process.• Play a significant role in the career development of others, actively mentoring others, and educating the larger community on best practices.

Milan Area, Italy

• Constant innovation of new advertising products that are outside of our standard product card.• Create and drive new locale processes for advertising solutions that reduce friction for advertisers and ensure high-quality customer experience end at same time reduce resource allocation needs and cost optimization.• Partner with local market segment advertising and retail leadership to identify and prioritize the needs for the EU5 business.• Manage client meetings to assess goals, objectives and requests in terms of advertising solutions to drive forward required solutions.• Secure scoping, scheduling and feature prioritization across multiple products and feel comfortable working with technical teams to make decisions about complex problems.

Milano, Italia

• Primary liaison between Clients/Agencies, Sales, Legal, Account Management, off-shore Trafficking, Design and Retail for creative planning and technical support for all campaign executions throughout the campaign lifecycle.• Contribution and ownership of local and international projects relating to improvement of products, workflows, and go to market for new products.• Owning project briefing process for design teams and task optimisation.• Planning and delivery of client workshops to improve asset content, creative and delivery workflow.

Milan Area, Italy

• Responsible for Rich Media Italian market.• Responsible for local market business growth.• Ideation and process management of new campaign CX.• HTML5 campaigns ad-serving improvement.• POC of the back-end UI platform at EU level.

Milan Area, Italy

Furthermore, from 2003 to 2010 I served as Sr. Art Director in several global creative agencies, improving communication and brand perception of several companies in local and global markets.