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15 years of experience with many facets of the marketing/business field, especially business intelligence, digital media, growth strategy, creative technology, and product development.Passionate about Entrepreneurship (and also Intrapreneurship), SaaS model, Creative use of technology, People growth (through strong and positive management), and Innovation as a way to solve major problems.Graduated in Marketing but with a proactive background in technology (especially marketing/analytics tech).
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FounderUniteSão Paulo, Sp, Br -
FounderUnite May 2024 - PresentBrasilBreak creative barriers and boost efficiency with Unite’s solutions – a generative AI platform designed for marketing professionals and teams, along with tailor-made AI services to meet the unique needs of brands and agencies.---We believe AI can amplify human potential.It’s about breaking barriers and elevating your brilliance.That’s why we offer tailored AI solutions for brands and agencies, alongside a platform that unifies the best generative AI tools, understands your brand, anticipates trends, and frees you from repetitive tasks.It’s your space to innovate, create, and grow exponentially.The power of you, supercharged. -
Director Of Growth & InnovationRef+ Oct 2021 - Apr 2024São Paulo, São Paulo, BrasilResponsible for creating innovative solutions for advertising campaigns involving technology and artificial intelligence and also developing new products to explore new markets. -
Professor De Marketing & Growth - Programa De Liderança E Gestão Em VendasEscola Exchange Oct 2022 - Dec 2023BrasilLink do programa de formação profissional em Liderança e Gestão em Vendas: https://www.exchangeon.com.br/a/2147522924/uiSVi9Lb -
Head Of GrowthZenklub Apr 2021 - Oct 2021 -
Director Of Data & Digital PerformanceRef+ Nov 2018 - Apr 2021São Paulo, São PauloResponsible for integrating Business Intelligence, Digital Media and Technology teams with the goal of creating a multidisciplinary team at an accelerated growth mindset, as well as developing technology to deliver concrete results and innovative solutions in marketing (B2B and B2C) to clients such as Oracle, Mercado Livre, Decolar, Danone, Eudora/Boticário, Porto Seguro, among others. -
Head Of Business IntelligenceRef+ Dec 2017 - Nov 2018São Paulo E Região, BrasilPromoting a data-driven culture and leading Business Intelligence projects for clients such as Mercado Livre, Decolar.com, Pizza Hut, VR, Barilla and others. -
Co-Founder / Head Of MarketingNeomove Mar 2015 - Dec 2017São Paulo Area, BrazilData intelligence - Optimization of data usage in business operation/marketingDevelop solutions that help companies to take advantage of data to optimize strategic decision making. To accomplish its mission, Neomove has a team of experts in Business Intelligence, Digital Media, Marketing Planning, Programming and Advanced Statistics.Successful projects developed for companies such as JBS, Magazine Luiza, Citroën, Volkswagen, Mitsubishi, Renault, Pão de Açúcar, Gol, BRF and Ipiranga.At Neomove, I've developed commercial activities to acquire new clients. Together with the other partners, I structured the operational areas to execute the projects. I've executed the marketing management, providing consulting to clients in Data Marketing projects and in achieving the communication and sales objectives of the products and innovations we have developed.I was co-creator of Atlas, a business intelligence tool for e-commerce. With a series of strategies of Inbound Marketing, Cold Call, Cold Email, Performance Media and Marketing Automation, we enabled the rapid adoption of the solution with a low cost of acquisition.Some Atlas results in the first 6 months of operation:• +700 online stores integrated and using the Atlas in the operations• +1,000,000 online brazilian consumers with purchase behavior recorded in the database.I've created and published E-commerce Radar 2017, the best study about the brazilian e-commerce, supported by ABComm (Associação Brasileira de Comércio Eletrônico - Brazilian Associaton of E-commerce), Conta Azul, Rock Content, Mandaê, Tray and other partners. -
Digital Marketing & Bi ManagerA5 Capital Partners Oct 2013 - Mar 2015São Paulo Area, BrazilStrategic management of team and operation of SEM, SEO, RTB, UX, Display, Web Analytics and SMM to drive the results according to our KPI card.Working in full commerce operations of the brands Coca-Cola Jeans, Colcci, Forum, Triton, Tufi Duek, Uselets, Sommer, New Era, among others.
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Business Intelligence & Media SupervisorAgência Enken Jul 2012 - Nov 2013São Paulo Area, BrazilAnalytics projects for companies such as Gafisa, Saraiva, Panco, Candide, among others. -
Business Intelligence AnalystId\Tbwa Dec 2011 - Jul 2012São Paulo Area, BrazilAnalytics projects for companies such as Santander, Natura, Pernambucanas, Pedigree, WebMotors, among others. -
Business Intelligence AnalystWebtraffic Apr 2011 - Dec 2011São Paulo E Região, BrasilCollecting, organizing, analyzing, sharing and monitoring of information that support the sectors of Search Engine Marketing and Social Media.Monitoring data, trends, forecasts and information regarding digital marketing environment. Analysis, planning and nominate the best competitive strategies to be taken. Several analyzes of campaign and website performance results for clients such as MMartan, Marisa, Ana Hickmann, Compra Fácil, Aliança Francesa, Microsoft, Samsung, RBS, Suzano, Jhonson & Jhonson, Bayer, among others. -
Performance Media AnalystWebtraffic Jun 2010 - Apr 2011São Paulo Area, BrazilCreation and management of sponsored links campaigns on Google Adwords, Yahoo! Search Marketing, Facebook Ads and UOL Sponsored Links, with a focus on Branding and ROI. Analysis of results and reporting in Google Analytics and tool itself.
Weverton Guedes Skills
Weverton Guedes Education Details
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Business -
Law, Information Security And Compliance -
Marketing
Frequently Asked Questions about Weverton Guedes
What company does Weverton Guedes work for?
Weverton Guedes works for Unite
What is Weverton Guedes's role at the current company?
Weverton Guedes's current role is Founder.
What is Weverton Guedes's email address?
Weverton Guedes's email address is we****@****ail.com
What is Weverton Guedes's direct phone number?
Weverton Guedes's direct phone number is +55119890*****
What schools did Weverton Guedes attend?
Weverton Guedes attended Puc Rs, Puc Rs, Boston College, Privacy Academy, Centro Universitário Senac.
What are some of Weverton Guedes's interests?
Weverton Guedes has interest in Crazy Egg, The Big Bang, Gizmodo, Kontagent, Nissan, Cbs (Company), Wikileaks, Web Analytics, How I Met Your Mother (Tv Series), Hubspot.
What skills is Weverton Guedes known for?
Weverton Guedes has skills like Google Analytics, Marketing Digital, Google Adwords, Web Analytics, Digital Marketing, Sem, E Commerce, Seo, Business Intelligence, Seo, Marketing Social, Yahoo Search Marketing.
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Weverton Guedes
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