Wendy Woodman Email & Phone Number

San Jose, CA, US

• Lead and managed a team of ad operations specialists, providing guidance, mentorship, and support to ensure they meet performance goals and deliver high-quality work.
• Generated regular reports on ad campaign performance, providing insights and recommendations for optimization to stakeholders.
• Allocated resources effectively within the ad operations team, balancing workload and priorities to meet campaign deadlines and deliverables.
• Provided training and ongoing professional development opportunities to team members, ensuring they stay updated on industry trends, platform changes, and best practices in social media advertising.
• Oversaw the execution of social media advertising campaigns, ensuring they are launched accurately, on time, and within budget, and that they meet performance targets.
• Implemented quality assurance processes to ensure the accuracy and effectiveness of ad campaigns, including reviewing ad creatives, targeting parameters, and tracking setup.

• Responsible for supporting the media buying and client services functions of the Frequence Operations team.
• Worked closely with cross-functional teams, including engineering, creative, and product teams, to align ad campaigns with overall marketing objectives and strategies.
• Managed advertising budgets effectively, ensuring campaigns are delivering desired results within allocated budget limits.
• Developed, executed, and optimized social media advertising campaigns across various platforms such as Facebook, Instagram and Twitter.
• Stayed informed about advertising policies and guidelines for each social media platform, ensuring all ads adhere to regulations and best practices.
• Forecasted future ad performance based on historical data and market trends, helping to inform budget allocation and strategic decision-making.

San Francisco Bay Area

• VACO onsite @ Google
• Localization & Translation
• Supported Assistant internationalization (i18n) evaluation and engineering
• Large amounts of data annotation and validation
• Identification of canonical queries, grammar losses, parsing issues, and ASR issues
• End to end testing once i18n is enabled

Los Altos

• Property maintenance
• Managed budget
• Handled leases, complaints and emergencies
• Found and screened tenants

Palo Alto

Experience on sales, financial services, administration and outstanding customer service.

Project Management

Digital Marketing Certificate Program

Bachelor'S Degree, Communication Studies With A Minor In Information Systems, 3.86