- Transformed company focus from regional sales establishing national sales presence. - Created dedicated inside sales team using lead generation lists from marketing research, driving both revenue growth and market reach.- Designed marketing campaigns with email, social media, trade shows, and customer events generating business development opportunities and increased ROI.- Created new marketing/sales assets and platforms including website, CRM, and MAP.- Increased new customer… Show more - Transformed company focus from regional sales establishing national sales presence. - Created dedicated inside sales team using lead generation lists from marketing research, driving both revenue growth and market reach.- Designed marketing campaigns with email, social media, trade shows, and customer events generating business development opportunities and increased ROI.- Created new marketing/sales assets and platforms including website, CRM, and MAP.- Increased new customer acquisition by 82% within the first 6 months.Sales & Marketing collateral (sales sheets, brochures, product guides, photography, informational videos)Sales & Marketing reports (customer sales, territory goals, campaign ROI) Show less

- Designed program including new website, targeted email, and collateral increasing MQLs 85% in 2018.- Directed B2B, B2C, and B2G marketing strategy creating new lead generation website and increasing B2B/B2G SQLs 600%.- Created cross-functional teams creating efficiency within business development operations.Digital Marketing, Social Media, Website Design, Email Marketing, Marketing AutomationBrand Identity, Corporate Communications, Conferences, Trade Shows, Seminars… Show more - Designed program including new website, targeted email, and collateral increasing MQLs 85% in 2018.- Directed B2B, B2C, and B2G marketing strategy creating new lead generation website and increasing B2B/B2G SQLs 600%.- Created cross-functional teams creating efficiency within business development operations.Digital Marketing, Social Media, Website Design, Email Marketing, Marketing AutomationBrand Identity, Corporate Communications, Conferences, Trade Shows, Seminars, Meetings Show less

- Implemented new marketing strategies generating 8k+ B2B MQLs in 2014.- Rebranded website creating new messaging and product marketing content enhancing marketing collateral and increasing lead generations to 22.6k B2B MQLs in 2015.- Launched partner programs increasing MQLs 28% in 2016 and 18% in 2017 with no budget increase.- Established inside sales department, including recruiting, hiring, and managing team, handling qualified lead follow up.Marketing Strategy, Budget… Show more - Implemented new marketing strategies generating 8k+ B2B MQLs in 2014.- Rebranded website creating new messaging and product marketing content enhancing marketing collateral and increasing lead generations to 22.6k B2B MQLs in 2015.- Launched partner programs increasing MQLs 28% in 2016 and 18% in 2017 with no budget increase.- Established inside sales department, including recruiting, hiring, and managing team, handling qualified lead follow up.Marketing Strategy, Budget Forecasts, Strategic MessagingWebsite/Landing Page Content, Email Campaigns, Print/Digital Collateral, Product video Production, WebinarsTrade Shows, SEO, SEM, PPC, Social Media Platforms Show less

- Championed marketing strategies increasing student enrollment and gross revenue $2.8M in 2011.- Directed startup marketing project in Arizona, California, and Colorado, realizing $3.8M online division sales in 2012.- Coordinated 40-50 domestic/international, third-party vendors over advertising, web solutions (SEO/web analytics), graphic design, print, radio, TV, billboard, and public relations.- Led Marketing team with 12 Managers across planning, coordinating, budgeting… Show more - Championed marketing strategies increasing student enrollment and gross revenue $2.8M in 2011.- Directed startup marketing project in Arizona, California, and Colorado, realizing $3.8M online division sales in 2012.- Coordinated 40-50 domestic/international, third-party vendors over advertising, web solutions (SEO/web analytics), graphic design, print, radio, TV, billboard, and public relations.- Led Marketing team with 12 Managers across planning, coordinating, budgeting, tracking, and reporting on marketing activities and initiatives.Marketing & Sales Strategies, Client Communication, Community RelationshipBrand Awareness (messaging, marketing automation, direct mail, website, social media, radio/TV campaigns, trade shows, local events) Show less

I consulted with key management, business owners, and product management/marketing teams in the design, development, and implementation of measurable social media and traditional marketing campaigns. Nurturing the company from inception through start-up and growth, I managed daily operations, leveraging Strategic Service Management (SSM) strategies to secure repeat business and referral leads from former clients. I negotiated contracts with vendors, managed relationships with ad agencies, and… Show more I consulted with key management, business owners, and product management/marketing teams in the design, development, and implementation of measurable social media and traditional marketing campaigns. Nurturing the company from inception through start-up and growth, I managed daily operations, leveraging Strategic Service Management (SSM) strategies to secure repeat business and referral leads from former clients. I negotiated contracts with vendors, managed relationships with ad agencies, and supervised contractors, frequently securing as much as a 30% reduction in marketing budgets. By improving my client’s Internet marketing and direct mail strategies, I doubled their sales leads and also improved lead generation during trade shows by establishing a unified and strategic focus in booth design, collateral creation, direct mail, and social media coordination. Show less

- Developed strategic business planning increasing annual revenues from zero to $2.4M.- Marketed and sold business to investors continuing as Marketing Consultant.- Established business creating printing services, marketing strategies, and client relationships.Digital Marketing Campaigns (creative art direction, print, direct mail, social media, web advertising)

Developed overall communication plan with input from management, board and committee members, to assure effective community awareness of the need for blood and blood products, appropriate support for recruitment efforts and a positive image of American Red Cross. Evaluated American Red Cross marketing data and performed donor needs analysis. Researched and identified relevant donor data, re-engineered the process used to contact existing donors, and implemented changes to the marketing… Show more Developed overall communication plan with input from management, board and committee members, to assure effective community awareness of the need for blood and blood products, appropriate support for recruitment efforts and a positive image of American Red Cross. Evaluated American Red Cross marketing data and performed donor needs analysis. Researched and identified relevant donor data, re-engineered the process used to contact existing donors, and implemented changes to the marketing plan. Show less

Cost Accounting, Accounts Payable and Property Management