Team Leader
Current1. Provided the overall project idea and placed each team member in the right position with their respective strengths, with all team members giving perfect scores at the end of the project.2. Advised the US client on digital marketing issues for their NC app, conducted internal and external environment analysis based on PESTEL and SWOT; designed and collected 1004 questionnaires, completed STP analysis and clarified user profiles to inform the development of paid courses and marketing directions for the product.3. Based on the market segmentation and customisation of the 4Ps, a complete online and offline marketing plan was designed for the client.