Wendy Gerber Email & Phone Number

London, Gb

Global, Us

Board Member, Conscious Capitalism NYC. Focused on creating a paradigm shift by helping corporations lead with purpose to promote sustainability, social impact, and ESG, elevating humanity while driving business growth.

New York, New York, Us

London, England, Gb

New York, New York , Us

New York, Ny, Us

New York, Ny, Us

Lead executive-level strategy consulting & agency engagements with on-site leadership roles advising CEOs and C-suite of Fortune 500 corporations, start-ups, consultancies, foundations and global non-profit organizations, including Kenneth Cole, Ralph Lauren, Le Tigre, Boston Consulting Group, McKinsey & Co., Financial institutions, Steve Madden, HELP USA/Mentoring USA and the Brady Campaign Against Gun Violence.Selective engagements include:

• Developed go-to-market strategies and brand positioning to drive business growth and new product launches • Advised regarding innovation, multi-channel marketing, ESG integration across business platforms, corporate responsibility/sustainability, operations optimization, change management, global market trends, and competitive analysis

Recruited and hosted in person and virtual talks with CEOs, CMOs, Chief Sustainability Officers, political leaders, journalists and celebrities on topics ranging from driving sustainable business growth to entertainment to geopolitical events.

New York, Ny, Us

Long Island City, Ny, Us

Marketing, digital marketing, social media, influencer engagement, licensing and IP special advisor for Steve Madden, Dolce Vita, Betsey Johnson, Superga and brand portfolio; Led change management, including enhanced operations, developed marketing best practices, prepared and negotiated legal agreements, improved governance and processes.

Developed omnichannel brand strategy, marketing, communications, customer experience and technology/digital innovation to drive growth as Marketing & Strategy Advisor for global brand, working with CEO; Presentation to Global Board

New York, New York, Us

Director, Head, Communications, Governance, Policies and Training, Global Consumer Banking, Compliance/Risk ManagementLed key strategic initiatives, including Communications, Policies, Governance, Training and Employee Engagement for Citi Global Consumer Bank (GCB – $7.8B earnings) Compliance / Risk Management. Managed nationwide team of 6 direct and matrix reports. Directed cross-functional global project teams (25+) throughout the US, EMEA, LATAM and Asia and built collaboration across multinational matrix organization.• Directed innovative, integrated communications, thought leadership initiatives, town hall meetings and internal and external presentations that simplified complex information into strategic messaging, elevated brand’s value proposition and engaged employees.• Headed governance, developed strategic operational risk management enhancements, and selected to lead global project team in critical risk reporting post Wells Fargo, advising GCB CEO/C-suite on emerging risks, regulatory changes and key issues to ensure effective business decisions, risk management and responsible finance. • Drove wide-reaching policy changes, including drafting, socializing and marketing innovative new compliance policy across multiple business units, resulting in enhanced operating structure, improved risk management platform and elevated Citi’s stature with regulators.• Reviewed regulations and laws against business operations to assess gaps, and developed and implemented new improved strategies, policies, communications, reporting, training and metrics to ensure compliance.

New York, New York, Us

• Managing Director responsible for spearheading organizational growth strategy, developing operational infrastructure and project management, evaluation metrics & reporting, and expanding programs to mentor underserved youth• Hired and managed senior staff, developed internal and external marketing, communications and presentations, expanded programs and advocacy initiatives• Increased corporate and foundation funding by 100% through expanded partnerships with Delta, AT&T, Avon, Macy’s, Verizon, NASDAQ, Bloomberg Philanthropies, NBA, Yankees and Lady Gaga• Coordinated programs with City of NY, State of NY, Federal/White House, and International Government bodies

New York, Ny, Us

• Spearhead strategic partnerships, corporate social responsibility programs, cause marketing initiatives and employee engagement programs with Fortune 100 corporations and foundations• Develop and lead brand-building strategies to increase visibility, advocate, raise awareness and generate revenues to support housing, mental health and employment programs for veterans, domestic violence survivors, families in crisis and at-risk youth • Direct integrated marketing, communications, brand-building and social media campaigns

Washington, Dc, Us

• Directed national digital marketing, advocacy, events and grassroots campaign and roll out, recruiting celebrities including Michael Douglas, Dustin Hoffman, Yoko Ono Lennon and Will Ferrell• Developed signature program and marketing/legal strategy to fight gun violence in courts

New York, Ny, Us

• Directed business reengineering project resulting in streamlined operations, cost savings, improved processes• Created marketing and corporate social responsibility (CSR) strategic plan across all business platforms, including product development, retail, merchandising, e-commerce, website design and marketing/digital strategy, and employee engagement• Supervised United Nations partnership, and social entrepreneurship and civic engagement fellowship programs• Lead public affairs, communications, thought leadership, speech writing and special projects including AIDS Light for Rights event with UN, Haiti humanitarian aid and sustainability projects

• Led cross-functional marketing/e-commerce/sales/communications teams in successful brand re-launch generating 52X ROI• Supervised new product development and multi-platform guerilla marketing and celebrity/influencer campaign resulting in 78M unique monthly impressions, valued at $2 million

Writer, columnist, journalist and commentator

Us

Consulted on market research and analysis, brand positioning and strategic expansion plan for bridge sportswear line.

New York, Us

Reported directly to Ralph Lauren.• Led all marketing, branding and communications for corporate and licensed brands, driving 80% revenue growth; Built marketing and communications departments• Directed key strategic growth objectives including brand extensions, licensing and expanded international presence• Launched Corporate Social Responsibility (CSR) initiatives and Polo Ralph Lauren Foundation, sports and cultural arts sponsorships, and opening of flagship Madison Avenue store• Headed special projects for Mr. Lauren including film, restaurant and magazine ventures, leading to new revenue streams• Negotiated unprecedented number of cover stories, including TIME and Forbes magazines covers

Us

Corporate lawyer for international clients; Negotiated M&A transactions, joint ventures, energy, intellectual property and licensing deals for global corporate clients, and advised on regulatory and cross-border business risks. Worked in New York and Paris offices

Washington, Dc, Us

Researched and drafted legislation and policy papers.

Brussels, Be

Researched and drafted legislation on European policy and legal issues.

New York, Ny, Us

Ba, University Scholar, Woodrow Wilson School Of Public & International Affairs; European Cultural Studies; French

Executive Education, Ubs Fellow, Strategy And Marketing

Business Sustainability Management, University Of Cambridge Sustainability Leadership Institute

Jd, Corporate Law, International Law

British And European Politics