Guy Finley Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wi, Us

I create and implement effective email, social media, and search engine marketing campaigns, and execute search engine optimization projects to boost clients’ lead generation and brand recognition efforts. I conduct in-depth research to identify clients’ key demographics and perform customer segmentations to guide marketing strategy development using web analytics, such as Google Analytics, Oribi, SEMRush, Ahrefs, and Moz. ☛ Launched and managed email marketing campaigns through Campaign Monitor, Constant Contact, and MailChimp, which resulting in 1000% rise in memberships for a nonprofit company with significant participant engagement.☛ Designed and introduced a local pickup and delivery feature on a paint retailer’s website in a short timeline during COVID.☛ Revamped website and SEO features that showed all 12 of a client's locations reach the Local Three Pack for local search.☛ Migrated a non-profit organization to a new platform to manage entire nationwide association's memberships.☛ Reduced bounce rates by 20% with 100% increase in website traffic by devising and executing email marketing campaign.☛ Attained clients’ satisfaction by uplifting 500% website traffic with 100% ROI for client’s business within one month as well as boosted brand reputation and awareness by creating and implementing social media optimization strategies.☛ Improved social media presence by 100% for a nonprofit organization within a year.☛ Efficiently developed engaging eCommerce sites with full supply chain management functionality using WooCommerce that include complete digital product catalogs, shopping carts and checkout flows.☛ Produced 35% revenue with record event participation for an arts company by organizing an interactive campaign.

I have collaborated with a team of cross-functional experts for the design and development of managed services model for digital marketing to bring insight and value to the agency experience that provided better insight, budgeting, and control in the project management and ongoing services processes.☛ Successfully designed and launched a state-of-the-art website for one of the largest Benjamin Moore retailers in New York along with devising a local SEO and reputation monitoring strategy for a complete reboot of corporate digital presence.☛ Provided digital media marketing strategy and brand development plans for corporate rebranding initiative along with creating strategic advertising, communications, and marketing campaigns for print and digital media to achieve business growth targets.☛ Enhanced business effectiveness by positioning the company as a full-service firm on top of a well-known design agency by creating digital architecture framework with local/technical SEO, reputation monitoring, and social media services.☛ Streamlined, simplified, and optimized internal processes for transforming existing project management systems and CRM systems along with revamping estimation, approvals, and billing processes.☛ Established process for conducting competitive audits for new clients to find the best fit and strategies for Local SEO, SEO, SEM, reputation management, and content strategies.

Lake Geneva, Wi, Us

As a Chief Executive Officer, I have directed multiple projects, including business development, website design, IT, HubSpot marketing platforms, account management, SEO, and SEM projects from inception, while optimizing clients’ experience and enhancing digital footprints.☛ Augmented brand awareness and recognition by leading the acquisition of fully managed inbound digital marketing retainer for a 35-store Chicagoland paint retailer.☛ Restructured IT infrastructure and ERP system of a paint manufacturer within allocated budget and defined quality.☛ Recreated all the existing agency contracts as well as developed new service offerings for website design, digital marketing, SEO, and fully managed marketing retainer plans.☛ Minimized operational costs associated with subscription services by working to collaborate with highly skilled professionals along with leading efforts for improving ROI and value for SASS and marketing services.

New York, Ny, Us

I have navigated all the efforts of a cross-functional team consisting of hardware and software engineering and partner organization personnel to guide the planning and launch of new programs on time and under budget.☛ Conducted extensive research on automotive communication protocols resulting in the restoration of over 50% of vehicles that had been erroneously categorized as incompatible.☛ Successfully integrated support ticketing solutions into existing software enabling real-time sharing of help desk data.

I have navigated all the efforts of a cross-functional team consisting of hardware and software engineering and partner organization personnel to guide the planning and launch of new programs on time and under budget.☛ Conducted extensive research on automotive communication protocols resulting in the restoration of over 50% of vehicles that had been erroneously categorized as incompatible.☛ Successfully integrated support ticketing solutions into existing software enabling real-time sharing of help desk data.

Lake Geneva, Wi, Us

I have steered overall operations related to website development, SEO, and SEM projects to improve customer acquisition and engagement operations and digital footprints for commercial clients along with enhancing clients’ experience with delivered business/marketing solutions.☛ Implemented the use of WordPress to develop websites for businesses as a more cost-effective alternative to Drupal’s open-source content management system; subsequently created and deployed the firm’s first WordPress sites for clients.☛ Recorded 75% drop in operational expenses with substantial rise in customers’ satisfaction and retention by leading the seamless, successful execution of a large-scale project for migrating the agency and its clients to G-Suite.☛ Reduced corporate labor cost by 50% by implementing a solution comprising of Pantheon, a managed services platform.☛ Designed localized SEO and SEM service offerings to enhance clients’ social media presences, align online business listings, and elevate online reviews that increased corporate bottom-line.

Madison, Wi, Us

With the restructuring of the division transitioned to another team, bringing UBI along with while resuming some previous duties in previous division.• Owner of the relationship between the UBI vendor and the business unit executing the project. Served as the lead technical specialist for the team and project manager for specialized items.• Designed a solution for mobile printing of field drafts and transition from hand-writing of them. Created requirements, architecture and UX design for a new Windows client application for issuing and recording drafts. Designed and headed testing from development to field testing and deployment of the solution.• Created and managed a project to establish a system of control for users of ISO ClaimSearch which was previously unmanaged. Developed the control system, designed the in-house tools for management, trained the staff that would handle day-to-day operations and wrote the program's policies and procedures.

Madison, Wi, Us

Business systems innovation, research and development, usage based insurance.• Led research, vetting and validation of potential UBI solutions partners.• Designed UBI vehicle issue reporting and investigation process after an extensive recall.• Designed cloud based social analytics tool for claims investigations.• Identified an intranet content management system provider to transition the Personal Lines division to. Created mock-ups of new intranet site and started sessions with stakeholders on inventorying and managing their content for the new site.

Madison, Wi, Us

Technology project management, SharePoint administration, web design, hardware deployments, software testing and deployments, issue tracker, master of many plates spinning at once.Proposed and delivered Claims Mobility and Claims Division website initiatives. • Winner in The Mint Innovation challenge – designer and visionary of offshore project for internal iOS application Claims Copilot for American Family.• Delivered configuration and deployment for Audatex estimating and Windows 7 for division.• Key contributor in company-wide virtual end user computing and enterprise file sync and share initiative.

Madison, Wi, Us

Assess vehicle damage, meet with customers, settle claims, negotiate agreements with repair shops, and conduct field investigations. Work successfully through numerous organizational changes and consolidations. Became recognized as office ‘go to’ person for any and all IT-related issues.

Round Lake Heights, Illinois, Us

• Served as technology committee chair and played a leading role in the selection and evaluation of outsourced IT provider.• Led implementation of SMART objectives and comprehensive annual financial planning.• Revived stalled school remodeling project, kick-starting the process, making important decisions and maximizing the use of space. Equipped the school with Apple computers, thus delivering the most cost-effective and reliable computing solution.• Brought on board Business Manager and developed first formal financial management strategy for the school board, including setting up a finance committee with oversight responsibilities.

Brought on board to turn around under-performing parts department for motorsports dealership. Managed team and held accountability for sales, inventory management and customer service.

Karaoke and Disc Jockey.

Mayfield Village, Oh, Us

Initially hired to provide claims support and then earned multiple promotions, including spending one year as a team leader managing up to 16 claims representatives. Trained many of the adjustors who are still working at the company to this day.

Master Of Business Administration - Mba, Marketing

Digital Marketing Remote | 40 Hours

Bachelors Studies, Print Journalism, Political Science, Cinema Critical Studies

Design And Visual Communications, General

Education record