Head Of Marketing
Current• Spearheaded a strategic initiative that propelled our eCommerce and D2C revenue to achieving a remarkable 12% quarter-over-quarter growth and an impressive 55% annual growth rate.• Lead the marketing department, fostering a collaborative environment with both internal and external team members. This approach cultivated a highly effective, cross-functional team that consistently surpassed performance targets in various marketing initiatives across all channels.• Orchestrated end-to-end digital advertising, optimizing media buying and content strategy to reach 34 million accounts and generate 234 million impressions with a 4.5% conversion rate.