I work with a variety of clients on digital marketing optimization, sales strategies and better websites.

I do digital media strategy and execution for both B2B businesses and political campaigns.

I provide advice on digital marketing, go-to-marketing tactics, and a wealth of knowledge on ways NOT to do things.

I ran for a seat on the board of directors at the Santa Clara Valley Water District. For more information, see http://electbillroth.com/.

Running all aspects of Marketing for Second Front Systems. Doubled the size of the lead database, and drove execution a 445-attendee National Security Seminar, which included 2 members of Congress as speakers. Exited due to re-org.

Several Positions at VMware:Currently: Director of Product Marketing, Developers. Responsible for messaging and content for developers on VMware Cloud. (April 2022-present) Director of Cloud Economics: Created function at VMware. Responsible for content, messaging, sales enablement and sales engagement around Cloud Economics as it relates to VMware Cloud. (January 2019-April 2022)Director of Marketing, Wavefront(Now Tanzu Observability): Responsible for the systems integration and lead gen for Wavefront by VMware, an acquisition. (Aug 2017-Dec 2018)Director of Marketing, Cloud Management Business Unit: Responsible for all Business Unit-related digital demand gen marketing for the $1B Management Suites Business Unit at VMware. Focusing on SEM, display, content syndication and paid social advertising, as well as the requisite analytics. Focus on building end to end tracking from Eloqua to Salesforce, making use of Omniture/Adobe Analytics. Worked with agency to lower CPA to sub $80 from previously immeasurable, but likely around $400. Also Product Marketing lead for vRealize Log Insight in the Management Business Unit, and lead the effort on including Log Insight into vCenter and NSX. (Aug 2013-Aug 2017)

I was responsible for world-wide marketing, demand generation, content generation and AR/PR. In my time at Nexenta, I tripled the size of the lead database, doubled the number of daily inbound registration leads, and improved inbound traffic by 60%. I also directed a team that implemented Marketo, and Marketo Integration to SalesForce, Lead Routing, Lead Scoring and Inside Sales SLA reporting. I also managed the relationship with Gartner and garnered 12 mentions in first year. I managed a worldwide PR spend, and achieved a reach of 141,000,000 in one quarter in several languages. I also managed the production of 16 case studies and 10+ long form articles for content marketing. During this time, the sales figures doubled.

Responsible for LogLogic's WW Marketing/Branding/AR/PR activities. I also manage our Product Marketing and Demand Generation work. In our first year, web traffic and total pipeline were up 20%, and our number of incoming leads doubled. Drove CPA for Garter MQ download to $44/CPA.

Responsible for New Product Development and joint management of our platform and products offerings. Managed a multi-million dollar technology spend, and team with the CTO to deliver the next generation of GSI's technology.

Vice President of BEA's Tools product group(about 85 people), which consisted of BEA Workshop, Workshop Studio, Service Bus Tooling, and tooling common components. Instituted a quality program that raised code coverage from 49% to 66%. Instituted a performance framework which improved user-experience performance by over 40%. Improved release cycle from 18 months to 3 months. Managed 8 successful releases.

Responsible for all aspects of creating content and marketing to a technical audience. Also managed the corporate demo team.

Group Marketing Manager, Volume Systems Products Responsible for product marketing for the x86 server product line, including the launch of the Sun LX50 and the SunFire V60x and V65x.Group Marketing Manager, Sun ONE Managed team of 4 that was responsible for production and launch of Sun ONE Starter Kit , Sun ONE analyst communications, and Sun ONE certification. Group Marketing Manager, OpenOffice.org Responsible for managing the launch(10/13/2000), marketing and operations of OpenOffice.org, the online, open source community for StarOffice. Managed a team of 4 and an annual budget of $1.5M. Worked extensively development team in Germany.Group Product Manager, Java 2 Platform, Enterprise Edition , Sun, Cupertino. CA Responsible for all aspects of product management and marketing for J2EE. This includes writing and delivering the product plan and managing the product launch. Responsibilities also included managing 10 product managers.

Provided sales support to sales managers in the West and Northwest

Managed World Wide support for the Look C++ debugger.

Researched new IT technologies for inclusion on the trading floor.