W.G. Smith Email & Phone Number

Urban Trends by W.G. Smith offers new insights into how the urban market affects U.S. national and global market trends of today. It presents a deeper understanding of the urban market’s enormous ability to connect with local communities, national markets, and across global boundaries. Urban Trends is designed for industry professionals involved at all levels of advertising, media, packaged goods, marketing, and applicable to virtually every consumer brand manager and category from A - Z.

Award-winning work with public-private stakeholders that maximizes client engagement, sales opportunities and training as well as community outreach via public relations, digital and social media and marketing. Designed marketing materials and layout for website applications, flyers, posters, and brochures for marketing and sales campaigns and research reports. Services include designing, writing and proofreading multimedia scripts, electronic newsletters, digital web content, and press releases (PRweb). High proficiency in marketing campaigns, digital and social media marketing platforms, CRM systems, such as USADATA, Google (Web) Analytics, and Salesforce. Practice includes market research and media analysis that received global recognition for insights and marketing applications.

Stamford, Connecticut, Us

Excelled in client and public facing roles in sales, marketing and the development of accompanying media campaigns for internal and external stakeholders. Operated in a three state area in rural and coastal eastern North Carolina, Virginia, and Maryland. Responsibilities included development and design of marketing materials (digital media, flyers, posters, brochures and articles) for campaign development, account acquisition and servicing. Advised and briefed senior management and corporate legal staff in formulization of communications strategy, solutions, contracts and compliance with federal guidelines and regulations. Worked with both internal and external stakeholders and telecom engineering to develop and test customized client solutions that used broadband, hi-speed data, Cloud applications, VoIP telephony and video/audio applications. Designed and developed localized digital media and multimedia content.

Operated consulting practice specializing in the design and development of media campaigns, multimedia projects, market research, communications strategies, messaging and planning for clients. Clients included HBO, Comcast, Cox, Vibe Magazine, ESPN (Deportes), VH-1, Matlock Advertising, and RJR Nabisco. Duties entailed research, evaluation and compilation of information and data to advise executives on marketing and media strategies, programming applications and target audiences. Wrote, edited and photographed content for various press releases for print and web-based applications. Coordinated press contact with editors, staff writers, and publishers. Interfaced with website publishing and editing software for designing and uploading press release information and topical stories, and tracking results using Google Analytics. Wrote, edited and produced quarterly e-letters with web based contact software, e.g. iContact.

Stamford, Ct, Us

Direct management responsibility for over 93,000 customers, P&L budget and 5 departments. Grew customer base by 20,000 through acquisition. retention, and by paying close attention to the market’s diversity, demographic changes, household income segments and community culture. Spearheaded Time Warner Cable's Triangle operations for press relations, public and government affairs. Time Warner Cable corporate leader in revenue, cash flow, revenue per customer and cash flow percentage. Secured longest government operational franchise term (20 Years) in Time Warner Cable history. Spearheaded the completion of a $50 million broadband cable plant upgrade in the Durham and Chapel Hill markets. Served on local boards: St. Joseph's Foundation, Durham and Chapel Hill Chamber of Commerce. Also served on the National Association of Minorities in Communications (NAMIC) Board of Directors. Chaired NAMIC's Research & Policy Committee and commissioned the pioneering and groundbreaking industry study and report A Look Towards Advancement. Winner of Time Warner Inc.'s Global Employee 'Picture Perfect Photography Contest.

Bfa, Broadcast Media And Communications

3 Certificates, Research Methodology, Quantitative Analysis, And Qualitative Research

Master'S Degree, Mass Communications