Bruce Yang Email & Phone Number

中国 浙江省 杭州

Position and Responsibilities: Chief Operating Officer (COO)Bluespoon Intelligent Technology, headquartered in Hangzhou, was founded in 2021 by a team with backgrounds from Meituan, Apple, and Alibaba. The company focuses on health-oriented food robotics. Its YogBot™️ yogurt-making robot has already been commercially launched and welcomed by consumers, making it the only robotic solution in the popular fresh yogurt chain industry in China.As one of the company’s angel investors,… Show more Position and Responsibilities: Chief Operating Officer (COO)Bluespoon Intelligent Technology, headquartered in Hangzhou, was founded in 2021 by a team with backgrounds from Meituan, Apple, and Alibaba. The company focuses on health-oriented food robotics. Its YogBot™️ yogurt-making robot has already been commercially launched and welcomed by consumers, making it the only robotic solution in the popular fresh yogurt chain industry in China.As one of the company’s angel investors, I fully joined the team during a critical period when the company was under market pressure and was launching the fourth generation of its robots. I helped establish the company’s operations, branding, marketing, and franchise systems.Currently, the company has adjusted its strategy by scaling back the deployment of the third-generation machines and focusing on the research and development of fourth-generation equipment, which supports exports and on-demand Smoothie preparation. The company is now on a path of stable and healthy growth. Show less

香港特别行政区

Position and Responsibilities: Vice President of Public Affairs at Simcere Pharmaceutical GroupResponsible for branding and public affairs at Simcere Pharmaceutical Group (HK2096), managing global PR affairs for the Boston Innovation Center, Hong Kong, and Mainland China.Background: The group has over 8,000 employees, and this role is part of the 21st-level executive leadership.Key Achievements: 1. Built the company’s branding and PR communication system: Established a… Show more Position and Responsibilities: Vice President of Public Affairs at Simcere Pharmaceutical GroupResponsible for branding and public affairs at Simcere Pharmaceutical Group (HK2096), managing global PR affairs for the Boston Innovation Center, Hong Kong, and Mainland China.Background: The group has over 8,000 employees, and this role is part of the 21st-level executive leadership.Key Achievements: 1. Built the company’s branding and PR communication system: Established a company for producing and distributing medical short videos, significantly enhancing the company’s communication capabilities and PR resources. 2. Formed the PR team for the Boston R&D Center and developed an overseas communication system. Organized the group’s first (Hong Kong) investor conference, attended by over 500 online and offline investors, analysts, and fund managers, and received extensive coverage from major Hong Kong media outlets. 3. Brand and visual system development: Established the company’s VIS brand visual system, renewing the online and offline brand matrix. 4. Institution building: Developed the company’s brand management system. Collaborated with the marketing, medical, and audit inspection teams to build a brand supervision system. Audited brand displays and PR security across the 27 national branches (offices) and conducted inspections of hundreds of daily meetings nationwide, raising the brand compliance rate from an average of 50% to over 90%. 5. Crisis management system: Established and published the group’s public opinion management and crisis response system. Rapidly supplemented and improved the company’s crisis handling resources, including connections with central and provincial internet regulatory offices, market supervision, drug authorities, and key central media. During several severe public opinion crises, collaborated with multiple internal and external departments, handling hundreds of negative public opinions daily at peak times. Show less

中国 浙江省 杭州

Position and Responsibilities: Served as the Public Relations Lead exclusively for Jack Ma and as the PR Director for DingTalk, reporting directly to the CEO.Key Achievements: 1. Exclusive PR Lead for Jack Ma’s Public Relations: Liaised with relevant departments of the central government, as well as provincial and municipal departments in Zhejiang, managing public opinion and crisis-related matters. 2. Managed group-level strategic public relations and the communication of… Show more Position and Responsibilities: Served as the Public Relations Lead exclusively for Jack Ma and as the PR Director for DingTalk, reporting directly to the CEO.Key Achievements: 1. Exclusive PR Lead for Jack Ma’s Public Relations: Liaised with relevant departments of the central government, as well as provincial and municipal departments in Zhejiang, managing public opinion and crisis-related matters. 2. Managed group-level strategic public relations and the communication of the group’s financial reports. Collaborated with the finance and investor relations teams in Hong Kong and the U.S. to execute quarterly financial report communications. During this time, accompanied Jack Ma and Alibaba Group CEO Daniel Zhang to oversee the launch of Hema Fresh, a flagship brand of China’s New Retail, in Shanghai. 3. As the lead PR director for DingTalk, spearheaded the planning and organization of the First Future Organization Conference in China. Organized several major public welfare projects that gained nationwide attention, including a barrier-free initiative for schools for the blind across 31 provinces, bringing technological assistance and convenience to thousands of visually impaired children. Collaborated with the China Disabled Persons’ Federation and Alibaba’s Technology Public Welfare Committee to promote the establishment of the world’s first Smart Hardware Accessibility Alliance. Show less

中国 浙江省 杭州

Position and Responsibilities: Head of Public Relations for Public Welfare at Ant GroupKey Achievements: 1. Responsible for post-investment public relations at Ant Group, founded the first CEO Club at Ant Group, serving and supporting the branding and PR needs of CEOs from dozens of companies strategically invested by Ant Group, and won the Ant Group Annual CEO Project Award. 2. Co-founded Ant Forest, which has become the most influential public welfare and low-carbon… Show more Position and Responsibilities: Head of Public Relations for Public Welfare at Ant GroupKey Achievements: 1. Responsible for post-investment public relations at Ant Group, founded the first CEO Club at Ant Group, serving and supporting the branding and PR needs of CEOs from dozens of companies strategically invested by Ant Group, and won the Ant Group Annual CEO Project Award. 2. Co-founded Ant Forest, which has become the most influential public welfare and low-carbon project in China with the largest user base. 3. Led ESG public relations efforts, initiated the China Youth Financial Literacy Public Welfare Initiative, promoting the expansion of the financial inclusion concept in China. Collaborated with organizations such as the China Banking and Insurance Regulatory Commission and the China Banking Association to organize forums with over a thousand participants. Show less

Beijing

Position and Responsibilities: Former roles include Reporter, Senior Correspondent, Editor-in-Chief, and General Manager of a Business Division.Key Achievements: 1. The Beijing News is one of the most influential and internationally credible urban daily newspapers in Mainland China. • Held roles as Reporter, Senior Investigative Journalist, and was the only Senior Correspondent among 330 journalists and editors at the time. • Traveled to over 300 cities across China… Show more Position and Responsibilities: Former roles include Reporter, Senior Correspondent, Editor-in-Chief, and General Manager of a Business Division.Key Achievements: 1. The Beijing News is one of the most influential and internationally credible urban daily newspapers in Mainland China. • Held roles as Reporter, Senior Investigative Journalist, and was the only Senior Correspondent among 330 journalists and editors at the time. • Traveled to over 300 cities across China, spending an average of 300 days on business trips per year. • Participated in or led reporting on major legal, political, and economic events during that period. • Exclusively investigated the case of the Chongqing District Government’s letter warning the court, known as the “Most Powerful Official Letter in History,” which was selected as one of the top ten legal events in China for that year. 2. Founded the “China Youth Economist Forum”, which became a prominent academic exchange platform for young economists in China. Its members include the current Deputy Governor of the People’s Bank of China, a prominent finance university president, and the Chief Economist of BlackRock (https://news.ifeng.com/c/7fd0KsfeTVJ). 3. In 2012, founded the Listed Companies Weekly, which became one of the most important media outlets in China’s securities and capital markets. 4. founded the Food Business Division , serving as General Manager and Editor-in-Chief of the New Food Weekly, which became an authoritative publication in the food industry in China. • Produced the official journal for the National Food Safety Week, an event hosted annually by the State Council’s Food Safety Office and the State Administration for Market Regulation. 5. In 2014, served as the Chief Editor of the Official Journal for the First World Internet Conference held in Wuzhen, China. Led the team in producing the official journal for the World Internet Conference, a project under the Central Cyberspace Administration of China. Show less

Wuhan China

Chief Writer, Science-Education-Culture-Health Dept.; Deep Investigation Dept.Journalist of Science and Education, Journalist of Deep InvestigationBe promoted as a Chief Writer Journalist in 2006.

Master Of Science In Management, Mba Candidate (Finance), Awarded“Guanghua Scholarship”

Activities and Societies: Guanghua Innovation Business Plan Competition Guanghua MBA Finance Club Pre-admission First Place at Peking.

Certificate Of Completion Of National School Of Development, Peking University, Law And Economics (Full-Time Scholarship Program)

In 2011, the National School of development at Peking University founder law and Economics scholarship class. Founder is professor.