As a buying and business development professional with 15+ years in the industry across high street and luxury fashion models I am equipped and excited to mentor brands and help them grow.I have worked within small, mid and corporate business’s; all of which have their own strengths and idiosyncrasies, yet within each of them I positively affected sales through creative global strategy implementation. My business acumen ranges from product development buying within a premium high street brand to business development and brand licensing for a luxury brand combined with alignment of PR and marketing inclusive of project management of one of the most talked about shows at London Fashion Week. My experience has breadth and depth which is ideal for working with new brands which are unsure of how their product translates to customers, their brand to other businesses and how everything relates to marketing. With retail in a challenging time and as someone who is focused on success I work with start up’s and small business’ to identify their road-map; what it looks like and how we will achieve specified goals. I am passionate about working with teams to create something spectacular, exciting and of course generating sales. Key areas of expertise: - Creative product Development and range planning- Global retailing and brand expansion - Innovative brand licensing and collaboration - Strategic business development tailored to brand values In 2015 alone there was 5000+ fashion start-ups launched and with an excellent track record of fashion sector trading knowledge I advise on customer demographic, design, product development, pricing architecture, range planning and trading from concept launch to strategic growth within retail, wholesale, franchise and licensing. Alongside product focus I offer guidance on the brand alignment of PR and marketing to ensure the brand is supported throughout initial launch to its growth and expansion globally.