Marketing Planning General Manager
Current► SCOPEIn charge of leading & managing marketing planning and business development in Telecom Egypt including product development, product pricing, market research, consumer behavior, customer acquisition, commercial strategy and marketing planning & management, reporting directly to CCO, and heading 6 direct managers & 40 indirect employees.► ACHIEVEMENTS ◄●Increased ARPU (average return per user) by 20% for new subscribers by revamping the Product & Services catalogue, and regional offering.●Cost saving by $ 10 million by building TE mobile commercial strategy.●Consulted and managed EGP 70 million advertising and marketing budget.●Built Mobile business plan including marketing, sales and distribution and financial modeling.