GM of Crowdfunding (2018-19)• Refocused the team onto a Backer-first approach, championing a risk-based fulfillment model• Strengthened support for OKR system by empowering rising team members into leadership roles• Rebuilt strong relationship between Marketing, Sales and Product teams, via collaborative working groupsHead of Product (2015-18)• Led the 20+ person product, engineering and design teams using agile, customer-driven methodologies• Re-orchestrated cross functional systems to transform business and customer demands into thriving product• Designed mechanisms to quickly analyze customer feedback and translate it into product improvements• Developed the system-generated tagging scheme enabling personalization across owned and paid channels• Devised and built the automated performance marketing (email, social) and site merchandising systemHead of Data (2012-15)• Established and scaled the “Insights” team, focused on data science, data infrastructure, and analytics• Led custom-built data warehouse and ETL pipeline to power marketing analytics and business insights• Architected the cross-channel source attribution schema that enabled a unified view of traffic and demand• Developed multiple generations of the “gogofactor” algorithm used to surface trending campaign content• Established first-generation analytics pipeline to support A/B testing and customer insightsChief Technology Officer (2007-12)• Built the entire tech stack (Ruby on Rails, MySQL) as sole developer for first 3+ years of the company• Scaled the engineering/product/design team from 1 to 8 once the company received seed funding

Strategy and Leadership• Led design effort and oversaw structural changes of an IT department organizational redesign• Participated in the creation of a program management office and designed executive-level reportsAnalytical Problem Solving• Performed analysis of demographic and technographic data to identify biases in direct mail campaigns• Assessed the impact of process and policy changes on customer churn and payment behaviors