Kate Wheatley Email & Phone Number

A passionate and experienced strategic brand manager with more than 15 years of experience across superannuation, higher education, professional services, digital, entertainment and gaming, as well as agency. I have proven experience and skills in the development and implementation of brand strategy including identifying propositions for future positioning and growth to differentiate brands, implementing brand architecture models, analysing brand health results and using insights to determine brand campaign focus and creative, brand management of visual identity across large organisations, and go-to-market advertising strategies for brand building campaign activity. With an infectious passion for brand strategy and embedding the brand philosophy and experience across all customer and employee touch-points, I’ve also developed and implemented content strategies, sponsorship strategies and frameworks, as well as proactive PR strategies to further amplify the brand across multiple channels. I have eight years of experience in leading and coaching teams to a common purpose and goal, as well as growing team capacity and capabilities by building collaborative and supportive teams to a point of genuine camaraderie.

Listed skills include Marketing, Integrated Marketing, Marketing Strategy, Strategy, and 28 others.

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  University Of Tasmania

  Marketing