Chris Wheeler Email & Phone Number

California, United States

Brea, Ca

• Provides direction and develops the strategy for Suzuki Racing Programs to ensure maximum exposure and brand awareness through racing, marketing, and advertising activities.• Develops, forecasts, and manages Motocross/Supercross, Off-Road, Amateur, and Contingency Budgets.• Works with teams, athletes, sponsors and events to maximize Suzuki exposure and to increase brand identity among enthusiast and fans through reporting race results, social media, event activation and athlete recruitment. • Liaises with R&D by providing race team feedback and expert opinion to improve Suzuki products and enhance Suzuki customer experience and loyalty • Liaises with Communications and Sales by providing experience from events and product feedback to help tell the story of the Suzuki brand in marketing and advertising campaigns. • Reviews and provides content for press releases and media events related to race teams, athletes, product and race events.• Develops and manages Dealer Race programs to expand dealer customer base. • Responsible for Race Team identification, contract negotiation, & partner development between teams, sponsors, and race organizations• Maintains parts management (ordering, reconciliation, tracking) and Suspense Unit allocation management

Brea, Ca

-Evaluates pre-production motocross and off-road motorcycles during development and product finalization.-Analyzes current product gaps and provides concept ideas and input on strategy for future bike development. -Works with product engineers to improve bike performance by providing critical feedback on core bike components, including engine, chassis, suspension, and body design.-Supports media events by providing expert technical insights and product highlights.-Coordinates customer focus group events to evaluate new product concepts.-Performs market research by gathering feedback from teams, riders and customers to improve quality and design on future product development. -Summarize and communicate product information to multiple teams for product launches.-Represents Company at media events and at trade shows.-Contributes to technical review of off road product related press releases and provides technical expertise at media events.

Brea, Ca

-Managed FMF/Makita Suzuki Offroad Race Team 2011 season (maintained team budget, negotiated rider contracts and team sponsorships, provided on-site race team support, and coordinated dealer demonstration events)

Brea, Ca

-Evaluated and test rode pre-production motocross and off-road motorcycles during development and product finalization.-Worked with in-house testing product engineers to improve bike performance by providing critical feedback on core bike components.

Irvine, Ca

-Develops, sources parts, and supports product launches for motorcycle products (Click Mount, MXD Moto iOS App).-Responsible for project management of app features, layout, and design.-Designed and built MXD Labs website/print ads, and video spots using Adobe Photoshop, WordPress. illustrator, final cut video and Adobe After Effects.

-Provided industry expertise to Nike 6.0 moto segment from grass roots to professional. -Worked with team to help transition 6.0 Brand into Action Sports Industry; athlete scouting and recruitment, choosing events for promotions and sponsorship, connecting industry influences and key media personal. - Assisted with team building athlete retreats located at both Nike headquarters and remote locations.

- Responsible for coaching Red Bull JAMS athletes, including pre-race debriefing and provided race strategy including walking the track, line selection, bike set-up, starting techniques, and overall race weekend planning.- Assisted with Red Bull set-up and production activities at all Amateur National Championship events.- Provided feedback to Red Bull management on team organization and needs during events.

San Diego, Ca

-Managed racer sponsorship programs, including racer/team selection and recruitment, event promotion and sponsorship.-Worked closely with quality control and upcoming product releases.-Assisted with marketing campaigns in order to associate the brand with top athletes.-Gathered feedback from sponsored teams and riders to improve quality and design on company product.-Represent company at media events and trade shows.-Assisted with company press releases and media opportunities.

-Blackfoot Honda Race Team, Canada – 2003-FMF/Honda 4 stroke Nationals Team - 2003-ECC Suzuki Race Team, CA. – 2002-Hollinberger Yamaha, Germany – 2002-Meyer Honda Race Team, Germany – 2001-AM Leonard KTM Race Team, OH. –2000-Red Bull Yamaha Race Team, Germany – 1999-Pit Pro Suzuki Race Team, Ca. - 1997-American Suzuki Sports Race Team, CA. -1995-1998

Education record

High School