Leading Alpha Aesthetics Partners with a visionary approach, I oversee a national expansion strategy supported by the Thurston Group, directing a skilled C-suite team toward setting new benchmarks in the aesthetics industry. My role encompasses a broad spectrum of responsibilities including:Strategic Visionary: Craft and communicate the long-term vision for the organization, ensuring our strategic initiatives align with overarching goals for innovation and growth within the aesthetics industry.Partner Relations: Maintain strong relationships with our med spa partners, focusing on delivering an unparalleled partner experience. Industry Leadership: Regularly speak at major industry shows nationwide, sharing insights, trends, and strategies that position Alpha Aesthetics Partners as a thought leader in the aesthetics field.Media and Communication: Host The Great Friends Podcast, a popular industry podcast, and spearhead the development of a podcast network, extending our reach and influence within the industry. Financial Stewardship: Accountable for the financial success of the company, I ensure fiscal strategies are robust, sustainable, and aligned with our growth objectives. This includes overseeing budgets, investments, and financial planning to secure our position and future in the market.Culture and Brand Advocate: Deeply involved in shaping and nurturing the company culture and core values, I lead by example to inspire a team that is passionate, dedicated, and aligned with our mission. Our strong brand identity and cohesive culture have been key drivers of our success and expansion.As CEO, my multifaceted role not only demands strategic foresight and operational excellence but also a commitment to maintaining meaningful relationships and a strong financial foundation. My efforts have solidified Alpha Aesthetics Partners' status as a pioneering force in the aesthetics industry, ready for future challenges and opportunities.

Embarking on an entrepreneurial journey in the aesthetics industry, I co-founded Esthetics Center , starting with a core team of six. Our vision was to create a premier med spa that prioritized excellence, innovation, and great patient care. My role and accomplishments included:Visionary Leadership: Directed the from-the-ground-up development and launch of the website, establishing a digital foundation for our brand and services.Cultural Architect: Crafted and instilled the company's core values and culture, fostering a team environment rooted in commitment and excellence.Strategic Marketing: Formulated and implemented a comprehensive marketing strategy, significantly boosting brand visibility and attracting a loyal client base.Remarkable Expansion: Led the expansion from one clinic to three, dramatically increasing our service capacity and community impact.Unprecedented Growth: Drove revenue growth by 1,150% within four years, a testament to our strategic operations and market positioning.Brand Development: Elevated the Esthetics Center to a nationally recognized brand in the aesthetics industry through effective social media and marketing strategies.Team Growth: Expanded the team to over 60 professionals, including a dedicated team of more than 20 providers, ensuring a broad spectrum of high-quality aesthetic services.Industry Acclaim: Positioned the company within the Allergan Top 20, affirming our excellence in aesthetic services and client care.High Retention Rates: Achieved outstanding provider and patient retention, reflecting our positive culture and high satisfaction rates.Strategic Partnership: Successfully negotiated a private equity partnership, ensuring sustained growth and innovation for the future.Starting with a foundational team of six, my journey as CEO & Co-Founder of the Esthetics Center was a remarkable adventure in business growth, brand building, and industry leadership, setting new standards in the aesthetics market.

Leveraging the leadership and organizational skills honed in my previous roles as a pastor, I ventured into the entrepreneurial world, establishing one of SW Michigan's premier Wedding DJ and Planning companies. This journey was marked by creativity, innovation, and excellence in service, achieving milestones such as:Business Leadership: Built and grew the company into SW Michigan’s most sought-after wedding DJ and planning service, managing all aspects from event planning and client services to comprehensive marketing strategies.Team Management: Recruited and led a talented team of eight, fostering a culture of excellence and dedication to creating unforgettable wedding experiences.Event Planning: Successfully planned and executed over 200 weddings, meticulously organizing each detail to ensure seamless, memorable celebrations.Entertainment Expertise: Personally provided DJ services for over 50 weddings each summer, curating custom playlists that brought each couple’s unique vision to life.Marketing Innovation: Drove company growth through targeted marketing efforts, including writing and disseminating engaging marketing emails and maintaining a blog with original content that attracted and informed prospective clients.Industry Recognition: Achieved the distinguished honor of being the only Wedding DJ Company recommended by every major venue in St. Joseph, Michigan, a testament to our unparalleled service and reputation.This role was not only a career pivot but a profound expansion of my entrepreneurial skills, creativity, and ability to create joy and celebration for others. It underscored the power of passion, innovation, and leadership in building a successful business and making a significant impact in the wedding industry.

Led the youth group at the largest Seventh-day Adventist church in Northern California, driving youth engagement and community service. Key initiatives included:Event Leadership: Orchestrated large youth rallies, enhancing community connection and spiritual growth.Financial Management: Oversaw a substantial yearly budget, optimizing resources for youth programs.Leadership Development: Established and mentored a youth leadership team through weekly sessions, promoting leadership skills and teamwork.Public Speaking: Regularly preached at main services, engaging a diverse audience with inspiring messages.Global Outreach: Led international mission trips, fostering global service awareness among high school students.

Fresh out of college, I embarked on my professional journey as a Youth Pastor, a role that proved to be foundational in shaping my career path. In this capacity, I was committed to nurturing a community marked by service, growth, and leadership. My contributions included:Community Engagement: Spearheaded regular community service projects with the youth group, dedicating multiple weekends each month to aiding those in need. This not only strengthened community bonds but also instilled a lifelong ethos of service among the youth.Volunteer Mobilization: Developed a routine for mobilizing a significant volunteer force from the church community, leading extensive service initiatives. This consistent effort underscored the church's dedication to making a meaningful difference through collective action.Program Development: Innovatively designed and executed programs focused on spiritual and leadership development for students. These programs aimed to deepen faith, encourage personal growth, and enhance leadership abilities, setting the youth on a path to active community and church involvement.This role was a pivotal starting point in my career, offering invaluable experiences in leadership, program management, and community service. It laid a solid foundation for my professional development, teaching me the significance of impact through service and leadership.