Whit B. Email & Phone Number

Kansas City, MO, US

Kansas City

Kansas City

- Lead industry positioning for MMGY Global through developing marketing and communications strategies and thought leadership with specific objectives across different channels and segments.- Develop product and service marketing campaign strategy.- Integrate and maintain global marketing and communications platforms and processes across North America and.

Kansas City, Missouri Area

• Oversee a robust marketing and communications strategy for the college including expertise in media relations, advertising, social media, internal communications, brand management, agency management, crisis.
• Developed and launched a new brand for the college which required working closely with constituents throughout the college community to embrace and implement the new visual identity
• Increased web traffic by 30% YOY for two years straight
• Develop and execute both long-term and short-term marketing and communication strategies that align with institutional priorities and industry leanings
• Manage the communication needs of academic departments, college programs, exhibitions, Admissions, and Advancement initiatives.
• Lead strategic initiatives for marketing and communications including launching a monthly e-newsletter, development of the annual report, building a virtual tour platform, creating a college-wide virtual exhibition and.

Indianapolis, Indiana Area

• Stimulated an institutional and city-wide marketing strategy, both B2B and B2C, including brand awareness; program marketing; and more broadly, the promotion of the Arts as a central economic and cultural driver for.
• Advocated for broader public funding for the arts by developing relationships with elected officials and city department leaders and engaging them in the arts
• Managed and grew the engagement of a network of arts marketers by doubling attendance at networking and professional development events

Indianapolis, Indiana Area

• Provided career counseling and guidance through one-on-one sessions and programs to creative sector majors
• Increased sector-specific student appointments by 35% in one academic year

Houston, Texas Area

• Developed and maintained strategic partnerships with the mayor’s office, city departments, and regional and national leaders to help advance the organization’s mission of becoming a central think-and-do-tank for urban.
• Accelerated a 400% increase in Twitter and Facebook followers over 16 months
• Established a public lecture series of industry professionals raising average attendance from below 50 to roughly 300 guests per event
• Authored a proposal and coordinated the Next City Vanguard Fellowship conference
• Programmed a session of the Mayor’s Institute of City Design and two Houston Education Research Consortium conferences

Houston, Texas

• Increased group sales by 60% by developing a group sales and travel trade sales program to reach international tourists
• Developed new programs such as Master Tours, Happy Hour Thursdays, and MFAH Mixed Media recorded 38,000 unique visits over one year

Houston, TX

• Coordinator for the following projects: Mixed Media designed by IKEA, Michael Jordan's 50th birthday, "Red Eye" by Red Bull, Odebrecht Award for Sustainable Energy