Responsible for revenue and margin growth in the product segment. Specific focus on performing in depth analysis of competitive product, pricing, trends, and creating a sustainable NPI funnel. Developing and managing a Segment Strategy that identifies new business opportunities and work through Continuous Improvement to implement/execute corrective actions to influence overall growth. Develops and enhances a value proposition, leveraging our breadth of product, engineering capabilities and overall quality over the competition.

Create a new job position with a full scope of responsibilities, including creating an entire portfolio mix, handling marketing leading customer interaction, and creating marketing pieces. Spearhead cross-functional departments on large root cause analysis projects to identify potential issues and execute solutions to maintain compliance with the set timelines. Define clear targets, objectives, and decisions and coordinate with other team members through interactive design meetings across multiple internal departments and teams. Address sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions. Combine efforts with the product management department to ensure the seamless delivery of an optimized portfolio.Envisioned a detailed channel strategy and field sales process encompassing channel foundation and goal deployment objectives; policy, field sales tool and pricing structures; vertical and segment strategies; marketing, budgeting, and forecast.Developed, negotiated, and managed multi-year supplier contracts and rebate schedules, saving annual cost, increasing in price revenue by $900k for the next 3 years, and improving margins by 3% (totaling >$1M since 2016).Designed and implemented an innovative model company-wide that covered all phases of optimization, standardization projects such as planning, budgeting, vendor selection, and quality assurance.Amplified gross margin by 3.9%, grew EBITDA by 5.9%, and optimized operational efficiencies.Capitalized company revenue by 10.8+% by targeting the highest growth potential customers along with creating, building, and leveraging relationships to implement business-building projects.Orchestrated on-going internal/external executive-level presentations and reports to present channel strategies, account status, sales results, opportunity updates, as well as process/systems improvement initiatives such as Component Allocation and Minimum Order Quantity Groups.

Diversity, Equity & Inclusion

Fostered, trained, and directed a team of eight sales associates for a time period of 12 months along with chaired a comprehensive training program with an aim to enhancing the sales expertise of newly hired staff members. Reviewed and audited operational reports, project forecasts, and overall sales financials to “Check & Adjust”.Launched a new “Go To Market” channel (including building new sales team), allowing the company to build channel baseline infrastructure (covering plan, region mapping, hiring, and training); create sales goals/matrix, forecasts, and budgets; track sales results, operational needs, and employee evaluations.Acted as a representative/subject matter expert at the national sales conference about product and Best Demonstrative Practices at the invitation of executive leadership.Orchestrated and coordinated complete agenda to include scheduling, training and development, and subject matter expert invitations for instruction and team building.Successfully surpassed regional annual sales target by 2.7% by boosting staff performance, utilizing strategic roadmaps, and executing most-effective action plans.

Oversaw all aspects of corporate account, including sales forecasting, goal setting, and performance reporting with a strong focus on attaining top financial and personal results. Supervised market activity and quoted pricing to maintain healthy profit margins as well as created useable competitive comparison tables of vendor product pricing, fees, ratings, category, and performance for account sales calls. Planned joint sales calls with current customers and outside vendors while negotiating prices, terms of sale, and service agreements. Thoroughly analyzed quarterly customer activity, business trends, and areas of concern and developed proposals for new and repeat business transactions.Sustained a client-base of 32 key accounts and transitioned 25 new accounts, enhancing sales from $72M to $137M (48.5%) and outpacing monthly sales quotas by 20+% by pursuing leads and expanding the prospect list.Drove maximum client satisfaction and retention through the successful development and implementation of creative, cost-effective programs.Earned the recognition of a Top-Performer with special recommendation from executive leadership for impact sensitive sales experiments; ranked in the top 1% of sales representatives out of 2200 reps nation-wide.Managed to sustain the highest volume account in the US territory, generating $65+M in revenue within a short time span of 18 months.

Oversaw all aspects of the office comprising 100+ Broker Associates and eight employees while providing sales and marketing support to achieve the defined sales goals. Created program operating budgets, budget accounts, and other financial performance reports using word processing, spreadsheet, database, and presentation software. Collaborated with the HR department in the annual employee review process to manage performance merit increases.Played a significant role in implementing team-building initiatives as well as maintaining the optimum level of organizational culture and employee morale.Served as an active member of the President's Advisory Council, brainstorming new ideas and solutions for improved brand recognition and increased sales within a key group.Planned, organized, and chaired bi-monthly staff training, motivating staff members to achieve maximum customer satisfaction and retention.