Strategic guidance, business expertise and communications experience has transformed the business offerings and services and have showcased the impactful, community-focused work of the studio.Achievements• Creating a social justice enterprise to address human rights injustices through art therapyworkshops for women impacted by domestic violence in collaboration with Sexual Assault andFamily Violence (SAFV);• Rebuilding the business with new offerings and a… Show more Strategic guidance, business expertise and communications experience has transformed the business offerings and services and have showcased the impactful, community-focused work of the studio.Achievements• Creating a social justice enterprise to address human rights injustices through art therapyworkshops for women impacted by domestic violence in collaboration with Sexual Assault andFamily Violence (SAFV);• Rebuilding the business with new offerings and a multi-faceted business proposition to the market.This included expansion of services and expertise, resulting in an increase in turnover of 85%;• A strategic online media plan that guided the production of a blog, reels, interviews, web contentincreased engagement on the company’s instagram handle @bellsfineart Show less

As a sustainability specialist the consultancy is available to work with organisations to manage their ESG and disclosure obligations - working to apply sustainability methodologies to advance the knowledge of businesses to the sustainability sector. The sustainability services and offerings are customised to the companies achievement and strategic goals and has the capacity to scale up as scope 1 , 2 & 3 emissions protocols with upstream and downstream activities captured. Capabilities and… Show more As a sustainability specialist the consultancy is available to work with organisations to manage their ESG and disclosure obligations - working to apply sustainability methodologies to advance the knowledge of businesses to the sustainability sector. The sustainability services and offerings are customised to the companies achievement and strategic goals and has the capacity to scale up as scope 1 , 2 & 3 emissions protocols with upstream and downstream activities captured. Capabilities and improvements are monitored and maintained to ensure accurate reporting. Show less

PR specialist with Wrights PR spanning two appointments 2006 – 2008 as Sustainability Account Manager and as Account Director for a number of international and local clients spanning the agricultural, automotive, FMCG, environmental and sport industries.I was appointed as Account Director for four major Wrights clients and was directly responsible for the execution of an integrated communications campaign including key messaging, positioning statements and media materials for clients… Show more PR specialist with Wrights PR spanning two appointments 2006 – 2008 as Sustainability Account Manager and as Account Director for a number of international and local clients spanning the agricultural, automotive, FMCG, environmental and sport industries.I was appointed as Account Director for four major Wrights clients and was directly responsible for the execution of an integrated communications campaign including key messaging, positioning statements and media materials for clients such as Honda, the Gardiner Dairy Foundation (funding body for the Dairy industry), Formula 1 Grand Prix and Dineamic Australia. Belinda’s work involved event production and highly complex scheduling and implementation activities relating to travel, accommodation and speaking engagements. Her role involved briefing speakers and creating PR opportunities through the distilling of complex information for the purposes of media outreach. Show less

As Head of Communications Belinda implemented an integrated communications strategy and nurturedkey stakeholder relationships with Australian Manufacturing leaders and top-tier University research professionals. I produced detailed analysis and interpretation of market trends, profiling hidden champions, distilling complex information for relevancy to multiple audiences. Senior executives received bespoke messaging to elevate the positioning of the taskforce and to generate interest in the… Show more As Head of Communications Belinda implemented an integrated communications strategy and nurturedkey stakeholder relationships with Australian Manufacturing leaders and top-tier University research professionals. I produced detailed analysis and interpretation of market trends, profiling hidden champions, distilling complex information for relevancy to multiple audiences. Senior executives received bespoke messaging to elevate the positioning of the taskforce and to generate interest in the collaborativebenefits of manufacturing-university partner engagement.Achievements• Delivery and execution of 23 major announcements, over 14 months, securing approximately $2.5M AVE (advertising value equivalent) media coverage across mainstream mastheads Australia wide;• Synthesising complex research findings, analysis, and insights to summarise the state ofManufacturing in Australia to identify the hidden champions of the industry;• Engaging and building trust with the top 40 Australian Manufacturing CEO’s, translating stories into profiles and messaging for speeches, interviews, and political meetings. Show less

As Head of Public Relations and Government Affairs at Siemens Ltd Australia & New Zealand, I implemented a 3-year strategic media and PR campaign aimed at giving the CEO and key executives greater exposure to the media landscape. This exposure resulted in high profile speaking engagements, hosting sustainability forums and the media seeking out interviews with senior spokespeople on sustainability topics. I was most proud of leading a series of public facing campaigns involving the CEO and… Show more As Head of Public Relations and Government Affairs at Siemens Ltd Australia & New Zealand, I implemented a 3-year strategic media and PR campaign aimed at giving the CEO and key executives greater exposure to the media landscape. This exposure resulted in high profile speaking engagements, hosting sustainability forums and the media seeking out interviews with senior spokespeople on sustainability topics. I was most proud of leading a series of public facing campaigns involving the CEO and other business leaders, which opened up significant market opportunities for Siemens in the Australian and New Zealand regions.Achievements• Formulated an integrated Siemens Ltd Picture the Future media campaign valued at more than $3.3M AVE (advertising value equivalent);• Managed the signing of 2011 Tour de France champion Cadel Evans as a brand ambassador which initiated the activation of the Technology for a Sustainable Future campaign positioning Siemens as a market leader in sustainable solutions and elevating the brand to top 4 most influential companies by the Australian Financial Review (AFR);• Delivery of a major activation event in Federation Square involving 2000 participants and a live-broadcast feed on Channel 10’s The Project;• Creatively established a CEO and Executive Leaders media exposure campaign, driving key results in the areas of political influence, media engagement and speech delivery at national sustainability events. Show less

As a Sustainability Consultant I am available to work with companies to provide them with the expertise to operate more sustainably, efficiently and productively. Businesses who have a vested interest in providing our future generations with a robust and stabilised environment will find our services particularly beneficial.

Belinda designed the Bendigo Bank’s Generation Green™ “Ban the Bulb” campaign delivery with a multi-stakeholder team across regional Victoria. The successful delivery and rollout of the campaign generated behavioural change for Bendigo Bank customers and resulted in positive action on climate change. Achievements• Execution of Ban the Bulb Victorian program delivering an exchange of energy efficient light globes for incandescent bulbs across 20,000 households and businesses… Show more Belinda designed the Bendigo Bank’s Generation Green™ “Ban the Bulb” campaign delivery with a multi-stakeholder team across regional Victoria. The successful delivery and rollout of the campaign generated behavioural change for Bendigo Bank customers and resulted in positive action on climate change. Achievements• Execution of Ban the Bulb Victorian program delivering an exchange of energy efficient light globes for incandescent bulbs across 20,000 households and businesses across the state;• Implementation of the Ban the Bulb campaign resulting in the installation of 300,000 energy efficient bulbs installed in Bendigo Bank customers and non-customers homes, equating to a saving of 150,000 tonnes of greenhouse gas emissions;• Program delivery resulting in a further 40,000 globes installed in conjunction with the Victorian Employer Chamber of Commerce and Industry (VECCI) Grow Me the Money program;• Writing, editing and creative oversight of all communications materials, publicity opportunities and key messaging for the 52 participating community branches, regional SES units and networks;• Overseeing the Sustainability Fund grant process with Sustainability Victoria and the Victorian Government. Show less