Bonnie White is the visionary behind the Aisles, a new ecommerce technology platform that disrupts today's competitive, segregated B2B and B2C ecommerce market. The uniqueness of the new business model is the "Partnership"​ the Aisles creates between brick and mortar retail stores and manufacturers/vendors to form one of the nations largest online retail channels - called Business thru Business to the Consumer (B thru B2C). The Aisles provides retail stores and e-Tailers with a branded eCommerce Store where they electronically select and sell products from manufacturer/vendor Partners hosted on the Aisles. For selling eCommerce stores - the Aisles means unlimited electronic selection of products, already imaged, and priced, that they do not have to carry in inventory, purchase, or ship. This represents an online profit center for retailers and a new channel of distribution for the Aisles manufacturer partners offering them the opportunity to sell hundreds of products through thousands of eCommerce stores to millions of consumers. The Aisles simplifies every aspect of eCommerce beginning with easy implementation of the branded online store in hours vs. months by removing all of the complexities (merchant banking, sales tax, order processing, funds distribution) associated with installing and managing the industries "Latest and Best"​ eCommerce store. Prior to founding the Aisles, Bonnie White owned and operated the leading women's high-end specialty store with 6 stores located in Atlanta, Georgia and one in Cleveland, Ohio. Bonnie White received multiple magazine awards for "Best Atlanta Specialty Retailer,"​ was featured multiple times in Women's Wear Daily and on several magazine covers. Bonnie White gained her corporate experience as the European and domestic sportswear buyer with Neiman Marcus in Dallas, Texas - with extensive European market travel to introduce new brands to the US market. .